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@PeopleProtected
with your host: @brezina
Photo: 1st ever People Protected bike lane. Golden Gate Ave. May 2017
3 pillars of growing bike usage
1. Access to bikes

2. Safe streets

3. Education
@PeopleProtected
????
@PeopleProtected’s Mission
Push politicians & city agencies to quickly build protected lanes
NOW!
High level PPBL strategy
? Focus on high bike volume streets with existing unprotected lanes

? It is all politics stupid. Admit and be strategic.

? Involve a visibly broad group of unarmored road users

? Form alliances with existing orgs

? Recruit press. Give them content & tell a story. 

? Make signs that tell passing people your message (also for photos)

? Schedule for evening rush hour. Easiest time to get participants.

? Bring music & make it fun
Valencia Case Study
? 2nd busiest bike route in the city

? Relationship with supervisor

? Close to @PeopleProtected leader’s homes
@PeopleProtected: Pushing
projects over the line
Upper Market
Townsend
Howard
Failures (so far)
? Embarcadero #JusticeForKevin 

? Valencia 15th-Mission are not protected. 2 years, 4mos…

? Howard protected lane is shit & short

? Most dangerous section of Townsend isn’t done
We’ve inspired an international movement
Cambridge, MA Philadelphia, PA
Glasgow, Scotland
Seattle, WA
New York, New York
Mexico City, MX
Turning energy into
action
We are changing how quickly &
cheaply streets are transformed
Valencia Masonic
VS.
1 year 10 years
Physically protected Not physically protected
$700k $26M
0.4 miles 0.6 miles
We’ve focused on near-
term improvements
? The “startup” version of street transformations. Paint &
Post installations. Professionalized tactical urbanism

? SFMTA engineers want to ship! (like all engineers/
designers, they want to see their work see users)

? Near term improvements only involve one department.
2019 PPBL goals
1. Cars o? market street

2. Establish lead PPBL advocates in each district

3. Protected Intersection
1. Cars o? Market Street
Market is likely the busiest unprotected/ sharrow bike lane in the western USA. 5,000+ daily
trips
@Peopleprotected strategy preso pdf
@Peopleprotected strategy preso pdf
2. PPBL District Leaders
? Friendly, Squeaky wheel advocate who lives in the district

? Advocate takes lead on supervisor, press, etc

? Use @PeopleProtected actions, group rides & partnership
with other orgs (FUF, SF Bike, Walk, SFTRU, Workplace
bike commuter groups)
Target: Bayshore, D10
? Meaghan grew up in D10. On SFBike board.

? Has long standing relationship with D10 supe

? Leading on communications with supervisor o?ce

? Recruiting a group of D10 residents new to PPBL
Remember, protected lanes are politics.
And all politics is localThurs March 28th. Mark your
Calendars!
3. Protected Intersections
@Peopleprotected strategy preso pdf
Fuck mixing Zones
Traf?c lights on non-
public transit streets is
car infrastructure
A single tra?c signal upgrade can cost over $300k!
Special Thanks
Maureen Perisco, Adam Long, Kyle Grochmal, Jeremy
Frisch, Kristin Leckie, Andy Gonzalez, Charles De?arges,
John Entwistle, Zain Ai, David Gouldin, Meaghan
Mitchell, Shirley Johnson

and every single person who has stood on the line
Ad

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Ad

@Peopleprotected strategy preso pdf

  • 1. @PeopleProtected with your host: @brezina Photo: 1st ever People Protected bike lane. Golden Gate Ave. May 2017
  • 2. 3 pillars of growing bike usage 1. Access to bikes 2. Safe streets 3. Education @PeopleProtected ????
  • 3. @PeopleProtected’s Mission Push politicians & city agencies to quickly build protected lanes NOW!
  • 4. High level PPBL strategy ? Focus on high bike volume streets with existing unprotected lanes ? It is all politics stupid. Admit and be strategic. ? Involve a visibly broad group of unarmored road users ? Form alliances with existing orgs ? Recruit press. Give them content & tell a story. ? Make signs that tell passing people your message (also for photos) ? Schedule for evening rush hour. Easiest time to get participants. ? Bring music & make it fun
  • 5. Valencia Case Study ? 2nd busiest bike route in the city ? Relationship with supervisor ? Close to @PeopleProtected leader’s homes
  • 6. @PeopleProtected: Pushing projects over the line Upper Market Townsend Howard
  • 7. Failures (so far) ? Embarcadero #JusticeForKevin ? Valencia 15th-Mission are not protected. 2 years, 4mos… ? Howard protected lane is shit & short ? Most dangerous section of Townsend isn’t done
  • 8. We’ve inspired an international movement Cambridge, MA Philadelphia, PA Glasgow, Scotland
  • 13. We are changing how quickly & cheaply streets are transformed Valencia Masonic VS. 1 year 10 years Physically protected Not physically protected $700k $26M 0.4 miles 0.6 miles
  • 14. We’ve focused on near- term improvements ? The “startup” version of street transformations. Paint & Post installations. Professionalized tactical urbanism ? SFMTA engineers want to ship! (like all engineers/ designers, they want to see their work see users) ? Near term improvements only involve one department.
  • 15. 2019 PPBL goals 1. Cars o? market street 2. Establish lead PPBL advocates in each district 3. Protected Intersection
  • 16. 1. Cars o? Market Street Market is likely the busiest unprotected/ sharrow bike lane in the western USA. 5,000+ daily trips
  • 19. 2. PPBL District Leaders ? Friendly, Squeaky wheel advocate who lives in the district ? Advocate takes lead on supervisor, press, etc ? Use @PeopleProtected actions, group rides & partnership with other orgs (FUF, SF Bike, Walk, SFTRU, Workplace bike commuter groups)
  • 20. Target: Bayshore, D10 ? Meaghan grew up in D10. On SFBike board. ? Has long standing relationship with D10 supe ? Leading on communications with supervisor o?ce ? Recruiting a group of D10 residents new to PPBL Remember, protected lanes are politics. And all politics is localThurs March 28th. Mark your Calendars!
  • 24. Traf?c lights on non- public transit streets is car infrastructure A single tra?c signal upgrade can cost over $300k!
  • 25. Special Thanks Maureen Perisco, Adam Long, Kyle Grochmal, Jeremy Frisch, Kristin Leckie, Andy Gonzalez, Charles De?arges, John Entwistle, Zain Ai, David Gouldin, Meaghan Mitchell, Shirley Johnson and every single person who has stood on the line