データ化と情报化
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データから情報を導き出す前に「何をデータ化するか」を考えることが重要です。 詳しくは、ささびず『「何をデータ化するか」から考えよう！』（ http://sasakitakashi.biz/2012/07/02/what-kind-of-data-do-you-make/ ?）で。
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早稲田大学商学部?恩蔵直人教授の連載がプレジデントオンラインではじまりました。
その中の「マーケティングの定義」部分がわかりやすかったのでツール化して掲載します。
詳しくは、ささびず『マーケティングとは「売れる仕組みをつくること」』（http://sasakitakashi.biz/2012/05/22/what-is-marketing/）で。ＳＴＰ书き込みフォーマット
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商品コンセプトを考えるときには、ＳＴＰを明確にすることが欠かせません。そこで、ＳＴＰを1枚のシートに書き出せるようにしました。簡単な例示とチェックリストを付けたところがポイントです。ぜひ、ご活用ください。
※詳しくは『ターゲットに何をアピールしますか？｜ささびず』で。
→ http://sasakitakashi.biz/2012/04/04/stp/どちらがマシな间违いか？
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データ化と情报化
- 1. データ化と情报化 ●データ活?用 データ化 現実を何らかの基準で 切切り取りデータにする 情報化 データを意味付けして、 意思決定に役?立立つ情報にする データA 情報 データB データC 現実 課題 知識識 2012.07 神楽坂マーケティング事務所? 佐々?木孝