Perception
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The document discusses perception and how it influences how individuals view reality. It provides examples of how perception can differ based on one's attitudes, experiences, and expectations. It then summarizes a case study on the negative perception of Muslim Americans after 9/11. Following the terrorist attacks, many Americans negatively perceived Muslims, even those living in the US, as terrorists. However, the reality was that Muslim Americans had high education levels and were well integrated, showing perception did not align with reality.
Perception
- 1. PERCEPTION WE DONT SEE THINGS AS THEY ARE, WE SEE THINGS AS WE ARE. Submitted By: Ajay Karwasra NIFT MFM- 2nd SEM
- 2. For some of us the glass is half empty but for the rest the glass is half full. Perception is unique to every individual and is simply one's interpretation of reality.
- 3. 3 Factors influencing Perception Factors in the perceiver Attitudes Motives Interests Experience Expectations Perception Factors in the Target Motion Sounds Size Background Proximity Similarity Factors in the situation Time Work Social
- 4. CASE SUMMARY : Perception and Reality of Muslim Americans After the terrorist attack of 9/11 on World Trade Centre, Americans had a very strong negative perception of Muslims and Arabs even for the Muslims who were working in U.S. Judging all Muslim community as a terrorist was the perceivers perception because of the situation. Whereas 59% of Muslim-American holds a college degree and are well settled when compare of American of which 28% population only holds a degree.
- 5. - A rental car company employee was told a muslim American employee could not wear head scarf during Ramadan and then was fired for complaining . - Hotel Muslim American Employee were cursed at and nick named Osama and Taliban . Among the many ramifications of September 11, 2001 terrorist attack are heightened the negative perception of Muslims and Arabs , including those living in United states. Even when the muslim American were well qualified but still were facing problems to get a job in America because of there religion. - More than 6 years after the attack 4 out of 10 U.S adults admitted they still harboured negative feelings or prejudices against Muslims living in the United states . A poll of Muslim Americans revealed that 53% perceived that life has been more difficult for them since 09/11 attacks. There are positive signs as well , there was a significant spike in the discrimination claims by Muslims in the year after 9/11 attacks though it has slowed considerably and declined in frequency. However still according to a recent survey 75% of US Hr professional thought negative attitude toward Muslims employee have stayed the same since 09/11.
- 6. Impact of Negative Perception on Muslim Americans They were cursed and nicknamed as Osama and Taliban . In spite of being well educated and qualified they were not given jobs . Men were asked to do clean shave . Men were not allowed to wear skullcap (Kufi) . Women were not given jobs as they were not able to maintain the dress code as they denied to wear sports shirts and pants . Women were not allowed to wear head scarf (Hijab) .
- 7. CASE ANALYSIS ON MUSLIM AMERICAN: PERCEPTION AND REALITY The case study is based on how even after 14 years of 9/11 there are Perceptual biases, ethnic stereotyping and profiling of American Muslims. Perceptual Biases occurs when perceivers belief influence their evaluation. Some of the perceptual biases which are relevant to the case study are 1. Halo effect 2. Stereotyping 3. Profiling
- 8. HALO EFFECT is the tendency to draw a general impression about an individual on the basis of single characteristics. Here a general impression was made for Muslim American as terrorist and evil part of the society. STEREOTYPING is when we judge someone on basis of our perception of the group to which he or she belongs For ex as in the case even after 14 years of 9/11 just because of the few terrorist who happen to belong to a particular ethnicity race , religion the whole community has been stereotyped as terrorist. Since 9/11 ethnic PROFILING has become a matter of debate where just because someone belong to a particular ethnicity or race have been singled out For instance in the present case study there is a reference how muslims have been nicknamed Osama or Taliban .
- 9. CASE 2- Highlights Navjeevan hospital is one of the known hospitals in Mumbai for well educated and experienced doctors. The hospital treats all kinds of diseases. The hospital had separate wards for each illness and also had a special canteen where all employees use to enjoy refreshments during their break. Neha who recently joined Navjeevan Hospital as a head of Cancer treatment ward ,realized that due to some or the other reason Cancer treatment ward had a negative impression among other departments.
- 10. Reasons for Negative Impression Some of the observations were they dont sit with other departments for lunch / snacks. They did not participate in any of internal events. As the Cancer treatment ward is very critical department in the hospital and they also have expert people working in the department and hence they dont consider any other department at par with them.
- 11. ACTUAL REASONS FOR LACK OF PARTICIPATION Cancer treatment ward has less 50% staff than needed. Management never paid attention to their demand of increasing the staff which resulted into extra work and no time to relax and interact with colleagues . They had to reduce 1 hour of lunch to 15 minutes. Due to the ignorance of management, department took decision not to participate in any of the activities. The Cancer treatment ward never wanted to share their problems with other employees and as a result other staff had a misconception about them.
- 12. EXPLANATION THROUGH ATTRIBUTION THEORY All the departments made a negative perception about the Cancer treatment department based on their consistent lack of participation and interaction with other departments. In this case high consensus and consistency of the cancer treatment department was attributed as an internal reason for their lack of interaction.
- 13. PERCEPTION BIASES EVIDENT IN THE CASE STEREOTYPE - In the present case as the Cancer treatment ward which is considered a very critical department in the hospital , with expert people working in the department, rest of the department had a perception that one of the reason for non interaction was that they dont consider other departments at par with them. HALO EFFECT A general impression was drawn about the whole department on the basis of single characteristics without knowing the reality.
- 14. CORRECT APPROACH TO HANDLE THE SITUATION Cancer treatment ward should have made a constant effort to bring the issue of lack of staff to the management rather than becoming aloof from rest of the hospital. The people from the cancer department could have spoken to Neha (New Head of the department) as evident from the case she had a concern about the department, she might have taken the issue further with the management and had made the situation better. I think that there was constant lack of communication between the departments. Time management and spending qualitative time with the colleagues would have helped them. I think that collectively all the departments would have raised this issue to the management as cancer department was very critical for the well being of the patients.
- 15. References: Case study from Stephen P. Robbins :Organisational Behaviour Case-Study, Perception, retrieved from https://todaysupdates.wordpress.com (Sep ,2015) Thank You