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Perception Communication 130  Professor Allen
Perceptions Our perceptions are influenced by:  1. Physical elements -- what information your eye or ear can actually take in, how your brain processes it.  2. Environmental elements -- what information is out there to receive, its context.  3. Learned elements -- culture, personality, habit: what filters we use to select what we take in and how we react to it.  (from Marshall Singer's work)
Perception and Ambiguity Perception is related to ambiguity, as in visual ambiguity, (camouflage)  British in India dyed their clothes (khaki)  In WWI the French wore red pants, which made them highly visible.
Perceptions (Cont) For example, color blind people will not perceive " red " the way as other people do. Those with normal vision may physically see " red " similarly, but will interpret it culturally: -  red  meaning "stop" or "anger" or "excitement" or "in debt" (US)  -  red  meaning "good fortune" (China)  -  red  meaning your school's passion!
Selective Attention The world deluges us with sensory information every second. Our mind produces interpretations and models and perceptions a mile a minute. To survive, we have to select what information we attend to and what we remember. Information that attracts our attention: -  Sends out strong physical stimulus:  contrast, blinking, loudness, etc. - Elicits emotion   i.e. Tear-jerkers, anger, etc.  - Is unexpected - Conversely, fits a pattern.  (Allen notices students missing from class) - Previous knowledge that gives it context  - Interests you  - Connects to basic needs  (belonging, sex, danger, hunger...)   - Is useful.
油
Cultural Filters Note how important your cultural filters will be in determining the answers to these questions--what hooks your emotions? What is "normal" and what is "unexpected", etc.
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Perception

  • 2. Perceptions Our perceptions are influenced by: 1. Physical elements -- what information your eye or ear can actually take in, how your brain processes it. 2. Environmental elements -- what information is out there to receive, its context. 3. Learned elements -- culture, personality, habit: what filters we use to select what we take in and how we react to it. (from Marshall Singer's work)
  • 3. Perception and Ambiguity Perception is related to ambiguity, as in visual ambiguity, (camouflage) British in India dyed their clothes (khaki) In WWI the French wore red pants, which made them highly visible.
  • 4. Perceptions (Cont) For example, color blind people will not perceive " red " the way as other people do. Those with normal vision may physically see " red " similarly, but will interpret it culturally: - red meaning "stop" or "anger" or "excitement" or "in debt" (US) - red meaning "good fortune" (China) - red meaning your school's passion!
  • 5. Selective Attention The world deluges us with sensory information every second. Our mind produces interpretations and models and perceptions a mile a minute. To survive, we have to select what information we attend to and what we remember. Information that attracts our attention: - Sends out strong physical stimulus: contrast, blinking, loudness, etc. - Elicits emotion i.e. Tear-jerkers, anger, etc. - Is unexpected - Conversely, fits a pattern. (Allen notices students missing from class) - Previous knowledge that gives it context - Interests you - Connects to basic needs (belonging, sex, danger, hunger...) - Is useful.
  • 6.
  • 7. Cultural Filters Note how important your cultural filters will be in determining the answers to these questions--what hooks your emotions? What is "normal" and what is "unexpected", etc.