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Personal Brand Equity Training Module
- 1. Your PBE (Personal Brand Equity Test) by Tom Peters (1997) I am known for (2-4 items); by next year at this time, I plan also to be known for (1-2 items) My current project is provocative and challenging to me in the following (1-3 ways) New learning's in the last 90 days include (1-3 times) My public (local/regional/national/global) visibility program consists of (2-4 items)
- 2. Your PBE (Personal Brand Equity Test) by Tom Peters (1997) 5. Important new additions to my Rolodex in the last 90 days are (5+ names) 6. Important relationships nurtured in the last 90 days include (3+ names) work-search roundtables, networking, social and professional networks Linkedin, Plaxo, etc 7. My principal resume enhancement activity for the next 60-90 days is (1 items) 8. My resume is specifically different than last years at this time in the following (1-3 ways)
- 3. Engaging our senses to learn Touch, Smell, Taste takes in 8% Hearing takes in 15% Sight takes in 77%
- 4. About Goals . . . large, small or S.M.A.R.T? S mall M easurable A ttainable R ealistic T imely
- 5. What is your career track? A practical experiential view of yourself . . . to yourself A Self Evaluation Process
- 6. Career Track of Chet Trybus A Self Evaluation Process Quick Study Sales Training LLC Dedicated to Success Industry Adaptable Versatile 25 + years, adjunct instructor at Davenport University, GVSU Seidman School of Business and Jackson Community College Tenure Award at DU Major seminars 4,000+ attendees New & Existing Business Xerox Malcolm Baldrige Trained LandAmerica Xerox Malcolm Baldrige Trained SunGard Availability LandAmerica Intelligent Connections BI International IOI Payroll Services Sales Management Marketing Fortune 500 Marketing Consulting High-Tech Products & Services Financial Services-New Business High-Tech Products & Services Financial Services Marketing Services New & Existing Business Payroll Services Training Marketing Management Sales
- 7. OK, so just who is this guy? Chet Trybus Honesty, Integrity, Trust LEFT BRAIN Logical Sequential Rational Analytical Objective Looks at parts RIGHT BRAIN Random Intuitive Holistic Synthesizing Subjective Looks at wholes 1 Versatile 2 Industry Adaptable 3 Dedicated to Success 4 Quick Study Leadership Bottom Line Strategic Thinker Tactical Driven IT Products-Services Financial Industry Marketing Services Consulting Connected to: Industry Leaders A Self Evaluation Process
- 8. People Process Technology Internal Customers External Customers My Understanding of . . . Business Processes ROI impacts Systems that support the business model Goal: bring Value to your customers SOX-HIPAA-REGULATORY + +
- 9. Educational/Learning/Networking The Dot-Connection Skills Development Faith Groups Social Networks Friends Family Organizations Certifications Education YOU
- 10. Connected InfraGard ISSA GR Chamber of Commerce aimWest Connect-Tech GR Realtors SunGard Xerox eGear LAFG Financial Davenport U Software Companies Chet Trybus Professional Contacts Wyoming-Kentwood Chamber of Commerce APA West Michigan AHRM West Michigan 20+ Professional Associations Linkedin, Plaxo, Twitter, Facebook GVSU EaRN Faith Group Diocese of Grand Rapids DU Fraternity Schubert Male Chorus Civil War Roundtables
- 11. Levels of Interest Senior/Executive Mgt Policies At XYZ our course of action is to guide and determine present and future decisions are . . . Middle Management Practices Heres how we do it at ABC . . . Operating Management Procedures At ABC this is our established way of doing things Management Interest
- 12. Engage your Job Interviewers sight (77%) by using your personal pitch book Your Visual Aids: Printed Power Points about YOU Awards, letters of recommendation Your personal Brochure via MS Publisher Examples of your work Short video clips of your achievements Come To Your Interview Prepared