Personal Brand Exploration By Edward Blair II
- 1. Personal Brand Exploration Edward Blair II Project & Portfolio Week 1 Sportscasting 10/1/24
- 2. Goals Career Category: Changing Careers Long Term Career Goal: Establish my brand as a multimedia company to show that Id be an asset to any company Short Term Career Goal: After Graduation, 2026 By three months of graduation, I will land an entry-level position affiliated with sportscasting at ESPN .
- 3. Profession Potential Job Titles: Journalist Host Reporter Radio Host Podcaster Video Director Camera Operator Sound Engineer Graphic Designer Source: ESPN Career Site
- 4. Target Audience Recruiters, Hiring Managers, At ESPN, FOX Sports, CBS Sports Source: Columbia Journalism Review
- 5. Competition Edward Blair II Work Experience: 4 Years Football/Basketball Coaching experience, 4 Years podcasting, 14 years as a recording artist/producer/songwriter/performer, 2 years sound engineering, 3 months video directing, 1-year graphic designing. Education: Current Student at Full Sail University enrolled in the Sportscasting B.S., Graduate Certificate in 2023 in Audio Arts Noteworthy Experience: Entrepreneurship Owner/Founder of The Varsity Squad Collective for 8 years. Skills & Proficiencies: Audio Engineering, Music Production, Podcasting, Writing, Songwriting, Performing, Coaching, Video Directing, Camera Operating, Graphic Design. Overall Online Presence: 500+ connections, banner image customized, detailed profile summaries, notable volunteer work, custom URL. Grade: Average Stephen A Smith Work Experience: Sports Reporter 40 Years Education: Winston-Salem State University Bachelors in Communication Studies 1993 Noteworthy Experience: First Take, The Stephen A. Smith Show Skills & Proficiencies: Sports Writing, Hosting Overall Online Presence: 500+ connections, Professional headshot, banner image customized, detailed profile summaries, notable volunteer work, custom URL. Grade: Good Source: LinkedIn
- 6. Identity Core Values: Achievement, Ambition, Appreciation, Balance, Dedication, Diversity. Vision: Increase in professional sports viewership, subscriptions, and enthusiasm across America. Guiding Principal: Build trust through collaboration and partnerships. Passion: Football, Basketball, Baseball, Boxing Superpower: Ability to communicate effectively Golden Circle: Why Bringing joy to millions of viewers and listeners and giving them experiences that keeps them engaged. How By being authentic and touching on trending sports topics Television/Radio Show and Podcast Source: Core Values Discovery Exercise, Goodwill Industries Guiding Principals
- 7. Promise & Position Promise I help professional sports networks to increase viewership by providing accurate information while I keep the shows fun and entertaining. Position Captive Writing Great Storytelling
- 8. Networking Industry Events Yearly NABJ Conventions Yearly SPJ Conventions Objectives Network with industry professionals Exchange information with professionals willing to offer guidance Elevator Pitch You know how networks are really trying to be more inclusive, and hire more African American Sportscasters? Well, I have been studying this for some time, and I have some ideas about how to contribute, and even expand the fanbase within the Black community. In fact, I have been active in the sports community both as a coach, videographer, and camera operator for a number of years and I know where those pockets of valuable talent can be pursued. Mentorship Seeking mentorship from someone with 10-20 years experience in journalism; Has sports background and is a family man. Source: National Association Of Black Journalist, Society Of Professional Journalist
- 9. Digital Marketing Online ID Calc. Scores Volume High Relevance High Purity 80% Diversity High Validation - Average Brand Archetype Hero Brand Archetype Whether you resonate with being a warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, competitor, achiever, or coach, your brand possesses the incredible ability to inspire others, empower them, and ignite their determination to overcome challenges. Digital Marketing Strategy to improve online ID Calculator Scores While Exuding Brand Archetype Focus Variables: Valuable and Pure content Type Of Content: TV Show/Radio Show/Podcast Daily TV Show, Daily Radio Show, Weekly Podcast episodes Primary Tools For Distribution: Social Media, Distribution sites such as libsyn, promo videos highlighting sections of episodes and posting them on all socials. Source: Kaye Putnam
- 10. Professional Development Technical/Transferable Avid Pro Tools Certification Become Certified by finishing my Recording Arts Degree at Full Sail University in 2027 Adobe Cloud Become proficient in all Adobe Apps by Sep 2024 I passed Public Speaking at Kalamazoo Valley Community College in 2011 Professional Writing I passed all my English classes at Full Sail University, but any writing classes related to Sportscasting I would study and pass those as well by Spring of 2026
- 11. References ESPN (2024) Jobs. Retrieved 8/18/2024 from https://jobs.disneycareers.com/espn James G. Robinson, (2019) The Audience in the Minds Eye: How Journalists Imagine Their Readers, Retrieved June 26 2019 from https://www.cjr.org/tow_center_reports/how- journalists-imagine-their-readers.php Stephen A. Smith, (2024) Stephen A. Smith Linkedin profile retrieved on 08/18/2024 from https://www.linkedin.com/in/stephen-a-smith-763b31194/ Goodwill Industries, (2024) Goodwill-Suncoast's Guiding Principles retrieved on 08/18/2024 from https://goodwill-suncoast.org/guiding-principles/ Core Values Discovery Exercise https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/a73006a5- f577-4c84-a93a-fc621046b3d8/CoreValuesExercise.pdf?X-Amz-Algorithm=AWS4-HMAC- SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz- Credential=AKIARE7PEONU35M5ITYW%2F20240818%2Fus-east- 1%2Fs3%2Faws4_request&X-Amz-Date=20240818T174002Z&X-Amz-Expires=3600&X- Amz- Signature=c80bc30418b09e43acb4e476eed16b598d359f21dc25a631d97a57418935da61 &X-Amz-SignedHeaders=host&response-content- disposition=inline%3B%20filename%3D%22CoreValuesExercise.pdf%22&x-id=GetObject NBJA (2024) Retrieved on 08/18/2024 from https://nabjonline.org SPJ (2024) Retrieved on 08/18/2024 from https://www.spj.org Putnam, K. (2024) Discover the Power Of Brand Archetypes: Unlocking the Secret to Effecective Branding. Retrieved on August 18 2024 from www.kayeputnam.com/brand- archetypes/