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Personal Brand Exploration -Albert Prieto
- 1. PERSONAL BRAND EXPLORATION Albert Prieto Project & Portfolio I: Week 3 July 25, 2019
- 2. Growing up as a 鍖rst generation Cuban American in Miami, Albert has always been in鍖uenced by the culture of his city. His non- traditional views and down to the point attitude is a clear re鍖ection of this. He is determined to create his own brand and put out content to the sports world that is no longer diluted by restrictions that major companies have put on their employees. Albert is currently enrolled at Full Sail University where he is working towards his bachelors in Sportscasting IDENTITY
- 3. PROFESSION Potential Job Titles: Broadcast Technician Radio Announcer Film and Video Editor Creator Archetype - producing fresh and original content in the hopes to realize a vision and inspire individuality to my peers and audience. Director for ESPN
- 4. DEMOGRAPHICS: 60% Male, 35-55 years old, Married, College Educated, Located Mainly on the East Coast. PSYCHOGRAPHICS: Fun and outgoing personalities. Hard working and motivated individuals. Diverse group of ethnicities IDEAL AUDIENCE MEMBERS: Jason Williams, Director of HR, (ESPN). Karina Philyaw,Director of HR, (FOX). Stacy Williamson, Senior Recruiter, (ESPN) Recruiters & Hiring Managers at ESPN, FOX and Univision TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2022) Land a job with a major media outlet doing ruction work. Connect with, and send a follow up promotional email to, 25 ESPN, FOX and Bleacher Report team members on LinkedIn by December 31, 2021. Mid Term: (2027) Advance from the technical 鍖eld to an on-air talent as a guest of host . Build my name within the sports community and establish relations with top level executives in the 鍖eld. Long Term: (2040) Create my own sports media outlet. Bring together a team of highly quali鍖ed broadcasters to start our own network of sports news and analysis.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro鍖ciencies: Notable Skills REQUIRED in TRADE & Current Pro鍖ciencies: Social Media Marketing 80% Media Creation 50% Time Management 70% Public Speaking 45% SOFTHARD OBS pro鍖ciency 10% WordPress CMS 10% Professional Writing 30% Speech Clarity 40% SOFTHARD
- 7. I help bring you sports in a way youve been craving for a long time, raw and direct, without the worry of watered down content. PROMISE
- 8. CREDENTIALS Work Experience: 5 years of hospitality experience 3 years of retail experience Education: Content Marketing, HubSpot Certi鍖cation Sportscasting, B.S., Full Sail University (Exp. 2022) Awards: 8x top salesman of the month 1st place in group athletic competition
- 9. COMPETITION Sam Coleman Industry Experience: School Projects Education: Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: Assistant highschool football coach Skills and Pro鍖ciencies: Google Analytics Adobe Cloud Albert Prieto Overall Online Presence: Under 50 connections, banner image not yet customized, professional headshot, lack of details throughout pro鍖le, no articles published, inactive on social media, URL not yet customized Grade: Poor, 10 out of 100 Industry Experience: JA45 Cmera Work JR NBA Runner Education: Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: Store Manager Basketball Team Captain Skills and Pro鍖ciencies: Adobe Cloud Social Media Management Overall Online Presence: Under 50 connections, banner image not customized, professional headshot, s, no articles published, active on personal social media accounts, Grade: Average, 10 out of 100
- 10. COMPETITION Carlie McCall Industry Experience: 5 years at ESPN On-air announcer at SECN+ Education: Auburn University (Radio,Televison and Fitm) Noteworthy Experience: Auburns Gymnis Acadamy Team Coach Sports commentator- AUHD Skills and Pro鍖ciencies: None speci鍖cally listed. Albert Prieto Overall Online Presence: 500+ connections, banner image not yet customized, no headshot, detailed pro鍖le summaries, 5 recommendations, no volunteer work, URL not yet customized, Grade: Good, 65 out of 100 Industry Experience: JA45 Cmera Work JR NBA Runner Education: Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: Store Manager Basketball Team Captain Skills and Pro鍖ciencies: Adobe Cloud Social Media Management Overall Online Presence: Under 50 connections, banner image not customized, professional headshot, s, no articles published, active on personal social media accounts, Grade: Average, 10 out of 100
- 11. BRAND POSITION I deliver your sports needs, not just when you want them but how you want them. ALBERT PRIETO
- 12. NETWORKING & MARKETING Industry Events & Organizations National Association of Broadcasters Small Market Television Exchange | Austin, TX | sep. 12 2019 International Broadcasting Union Digital Marketing Primary Content: Putting together a podcast and continually working on school projects and volunteer work to build a portfolio Primary Tools: Twitter and Instagram; Used to promote my brand along with my podcast. Interacting with users and engaging in sports topics. Website: Full Sail digital portfolio site to showcase school work; use blog to showcase my experiences and link visitors to my social media pages and podcast.
- 13. PROFESSIONAL DEVELOPMENT Mentor Seeking mid-level sportscaster that is between the ages of 35-40; someone that also has an unconventional way of delivering sports. Formal Education Complete Sportscasting B.S. by expected graduation date in 2022 Technical Skills WordPress 5 Essential Training - Lynda.com, expected by dec. 31, 2019 Rundown Creator Soft Skills Using Adobe Premiere to create highlight reels Video Logging
- 14. Albert Prieto You know how the content youve been watching in the sports media feels watered down? ? Well, what I do is bring you content the way you want it, without any of the limitations set by the mass media outlets . In fact, my goal is to have an entire network of sports media with a team of like minded professionals
- 15. REFERENCES Coleman, S. (2019). Sam Coleman LinkedIn Pro鍖le. Retrieved July 25, 2019, from https://www.linkedin.com/in/ samallyncoleman/ McCall, C. (2019). Carlie McCall LinkedIn Pro鍖le. Retrieved July 25, 2019, from https://www.linkedin.com/in/carliemccall/ ONETOnLine.org. (2019).Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.). Retrieved from https:// www.onetonline.org/link/summary/27-4012.00 ONETOnline.org. (2019) Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.). Retrieved from https:// www.onetonline.org/link/summary/27-4012.00 NAB Site (2019). Events. (n.d.). Retrieved July 28, 2019, from https://www.nab.org/events/default.asp NBU Site (2019). Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.). Retrieved from https:// www.onetonline.org/link/summary/27-4012.00