際際滷

際際滷Share a Scribd company logo
Personal Branding Workshop
By Habit Of Improvement
Agenda
INTRODUCTION AND EXPECTATIONS
PERSONAL BRANDING EN BRAND ADVOCATES
 Key-Definitions
 Brand Advocates
 Personal Branding
 Followers
 Why we need a strong personal brand and what are the advantages
BUILD YOUR PERSONAL BRAND
EVALUATION AND KEY-REMARKS
16/11/2014 Personal Branding Workshop 2
INTRODUCTION AND EXPECTATIONS
 Excercise1
16/11/2014 Personal Branding Workshop 3
Personal Branding en
Brand Advocates
18/11/2014 Personal Branding Workshop 4
Key-Definitions: Personal Branding
16/11/2014 Personal Branding Workshop 5
 You consider yourself as a brand, know what makes you unique and differs
from others and have the guts to excel at an excellent level that you stand
out positively.
 In short:
 Who are you
 What do you stand for
 Contribute this openly
16/11/2014 Personal Branding Workshop 6
Key Definitions: Brand Advocates
Valueforan
organization
 Most Trusted Sources
 Highly Influential
 Massive Reach
The brand ambassador is meant to embody the corporate identity in
appearance, demeanor, values and ethics.
Key-definitions : Followers
 Followers are people who have
an interest in your knowledge,
product, person, or company
 Followers: Organic or Invited
makes a difference
 Followers leave easy !
16/11/2014 Personal Branding Workshop 7
INTRODUCTION AND EXPECTATIONS
 People do business with people
 71% off all CEOs see their people as most important asset
 The are used as avatars for recruiting
 Corporate Branding starts from the employees. If they are not willing
to represent the Brand why would employees or partners do it?
 Personal starts at the TOP !
16/11/2014 Personal Branding Workshop 8
Excercise 2
Top Personal Brands
16/11/2014 Personal Branding Workshop 9
Nr 1: Personal Brand
16/11/2014 Personal Branding Workshop 10
Jamie Anderson TED Talk - Mahatma Gaga
16/11/2014 Personal Branding Workshop 11
What if ? Google !
16/11/2014 Personal Branding Workshop 12
Build your Personal Brand -
16/11/2014 Personal Branding Workshop 13
Build your Personal Brand
 Exercise 3
Work in groups of 3 for peer-coaching
16/11/2014 Personal Branding Workshop 14
Step 1 : Brand Discovery
Your self-impression
=
How people perceive you?
16/11/2014 Personal Branding Workshop 15
 A personal branding brainstorm about who you are
 Determine your main values
 Consider what makes you unique
 how you want others to see you
 Define your target group
Step 2 : Brand Statement
Clear, Consistent and Authentic
 Throw everything from Step 1 in one sentence
16/11/2014 Personal Branding Workshop 16
Step 3 : Ask Feedback
 Do not be defensive
 Constuctieve criticism
16/11/2014 Personal Branding Workshop 17
Step 4 : Live your Brand
 Personal Branding Toolkit
 Business Card ( Online & Paper)
 Resume / Cover Letter / reference document
 Portfolio
 Blog / Website
 LinkedIn
 Facebook
 Twitter
 際際滷share
 Video Resume / You Tube
 Personal Style
 Hootsuite
 Klout
 
16/11/2014 Personal Branding Workshop 18
Step 4 : Live your Brand
 When ?
 Differences in Media Channels ?
 What are the dangers ?
16/11/2014 Personal Branding Workshop 19
Evaluation and Key-Remarks
16/11/2014 Personal Branding Workshop 20
Eentje om af te sluiten
16/11/2014 Personal Branding Workshop 21
Ad

Recommended

Social Media Branding (Bennett College Workshop 111113)
Social Media Branding (Bennett College Workshop 111113)
Dioni Wise
Quick Guide to Micro Branding
Quick Guide to Micro Branding
Diego Guadarrama
Lynda: Creating Your Personal Brand
Lynda: Creating Your Personal Brand
ErinWyrick
Brand obsession
Brand obsession
edina kunedzimwe
Personal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in Business
Marie-Marthe Joly
Personal Brand Building
Personal Brand Building
Ramon Ray
Blogging 9 july 15
Blogging 9 july 15
Catherine Kearns
Personal Branding for Successful People
Personal Branding for Successful People
Assem El Shwadfy
Personal Branding
Personal Branding
Sohan Khatri
6 Steps to Personal Branding
6 Steps to Personal Branding
Aprille Franks-Hunt
The 7 Day Job Search, Day 1 - Brand Yourself
The 7 Day Job Search, Day 1 - Brand Yourself
Michael Peggs
Personal Branding
Personal Branding
David Templeman
The Brand Called You
The Brand Called You
All India Management Association
Personal branding
Personal branding
Heba T'Allah Waleed
Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk
Randa Moataz
Personal Branding Workshop 際際滷s - Effectively Market Yourself for Career Su...
Personal Branding Workshop 際際滷s - Effectively Market Yourself for Career Su...
Darin Reffitt
An introduction to Personal Branding
An introduction to Personal Branding
Chris Decroix
Personal branding & advocacy
Personal branding & advocacy
Extend Coaching
Personal brandinghima 09102016
Personal brandinghima 09102016
Ludwig Suparmo
Workshop Orientation
Workshop Orientation
LizleReyneke
Personal branding
Personal branding
achmad miftahul huda
Personal branding
Personal branding
Mohamed Motamed
Tbcy chapter1
Tbcy chapter1
Man Lee
Presentable
Presentable
Diana Drgonova
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation Workshop
Shadeed Eleazer
Personal Brand & Networking
Personal Brand & Networking
Jasmine Sante
I am a personal brand
I am a personal brand
Gamechanger Innovatie
Stand out at work!
Stand out at work!
Juliana A. Kplorfia, PMP
How to-do-personal-branding
How to-do-personal-branding
Infotrex Services Pvt. Ltd.
Personal Branding - Unleashing the Hero within
Personal Branding - Unleashing the Hero within
Beatriz Santos

More Related Content

What's hot (7)

Personal Branding
Personal Branding
Sohan Khatri
6 Steps to Personal Branding
6 Steps to Personal Branding
Aprille Franks-Hunt
The 7 Day Job Search, Day 1 - Brand Yourself
The 7 Day Job Search, Day 1 - Brand Yourself
Michael Peggs
Personal Branding
Personal Branding
David Templeman
The Brand Called You
The Brand Called You
All India Management Association
Personal branding
Personal branding
Heba T'Allah Waleed
Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk
Randa Moataz

Similar to Personal Branding workshop for Students VU (20)

Personal Branding Workshop 際際滷s - Effectively Market Yourself for Career Su...
Personal Branding Workshop 際際滷s - Effectively Market Yourself for Career Su...
Darin Reffitt
An introduction to Personal Branding
An introduction to Personal Branding
Chris Decroix
Personal branding & advocacy
Personal branding & advocacy
Extend Coaching
Personal brandinghima 09102016
Personal brandinghima 09102016
Ludwig Suparmo
Workshop Orientation
Workshop Orientation
LizleReyneke
Personal branding
Personal branding
achmad miftahul huda
Personal branding
Personal branding
Mohamed Motamed
Tbcy chapter1
Tbcy chapter1
Man Lee
Presentable
Presentable
Diana Drgonova
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation Workshop
Shadeed Eleazer
Personal Brand & Networking
Personal Brand & Networking
Jasmine Sante
I am a personal brand
I am a personal brand
Gamechanger Innovatie
Stand out at work!
Stand out at work!
Juliana A. Kplorfia, PMP
How to-do-personal-branding
How to-do-personal-branding
Infotrex Services Pvt. Ltd.
Personal Branding - Unleashing the Hero within
Personal Branding - Unleashing the Hero within
Beatriz Santos
Personal branding - Yappi
Personal branding - Yappi
Inna Zaichenko
Develop A Personal Brand
Develop A Personal Brand
Larry Jennings
Leadership Niagara 2016 #1
Leadership Niagara 2016 #1
Paul Copcutt
2009 1 Personal Branding
2009 1 Personal Branding
Simon Vetter
Leadership Niagara 2015
Leadership Niagara 2015
Paul Copcutt
Personal Branding Workshop 際際滷s - Effectively Market Yourself for Career Su...
Personal Branding Workshop 際際滷s - Effectively Market Yourself for Career Su...
Darin Reffitt
An introduction to Personal Branding
An introduction to Personal Branding
Chris Decroix
Personal branding & advocacy
Personal branding & advocacy
Extend Coaching
Personal brandinghima 09102016
Personal brandinghima 09102016
Ludwig Suparmo
Workshop Orientation
Workshop Orientation
LizleReyneke
Tbcy chapter1
Tbcy chapter1
Man Lee
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation Workshop
Shadeed Eleazer
Personal Brand & Networking
Personal Brand & Networking
Jasmine Sante
Personal Branding - Unleashing the Hero within
Personal Branding - Unleashing the Hero within
Beatriz Santos
Personal branding - Yappi
Personal branding - Yappi
Inna Zaichenko
Develop A Personal Brand
Develop A Personal Brand
Larry Jennings
Leadership Niagara 2016 #1
Leadership Niagara 2016 #1
Paul Copcutt
2009 1 Personal Branding
2009 1 Personal Branding
Simon Vetter
Leadership Niagara 2015
Leadership Niagara 2015
Paul Copcutt
Ad

More from The LearnScape (8)

Safeguarding against radicalisation in primary school
Safeguarding against radicalisation in primary school
The LearnScape
Waarom sCool voor leerplannen media in het basisonderwijs.
Waarom sCool voor leerplannen media in het basisonderwijs.
The LearnScape
Nascholing sCool voor leerkrachten in het Lager Onderwijs
Nascholing sCool voor leerkrachten in het Lager Onderwijs
The LearnScape
Mediawijs Onderwijs bij Het Pallet stedelijk onderwijs Antwerpen
Mediawijs Onderwijs bij Het Pallet stedelijk onderwijs Antwerpen
The LearnScape
Sustainable business and Innovation: MBA Nyenrode
Sustainable business and Innovation: MBA Nyenrode
The LearnScape
Lno2 congres
Lno2 congres
The LearnScape
sCool : Mystery On stage
sCool : Mystery On stage
The LearnScape
Social Media in Basisonderwijs
Social Media in Basisonderwijs
The LearnScape
Safeguarding against radicalisation in primary school
Safeguarding against radicalisation in primary school
The LearnScape
Waarom sCool voor leerplannen media in het basisonderwijs.
Waarom sCool voor leerplannen media in het basisonderwijs.
The LearnScape
Nascholing sCool voor leerkrachten in het Lager Onderwijs
Nascholing sCool voor leerkrachten in het Lager Onderwijs
The LearnScape
Mediawijs Onderwijs bij Het Pallet stedelijk onderwijs Antwerpen
Mediawijs Onderwijs bij Het Pallet stedelijk onderwijs Antwerpen
The LearnScape
Sustainable business and Innovation: MBA Nyenrode
Sustainable business and Innovation: MBA Nyenrode
The LearnScape
sCool : Mystery On stage
sCool : Mystery On stage
The LearnScape
Social Media in Basisonderwijs
Social Media in Basisonderwijs
The LearnScape
Ad

Recently uploaded (20)

Capitol Doctoral Presentation -June 2025.pptx
Capitol Doctoral Presentation -June 2025.pptx
CapitolTechU
How to Manage Multi Language for Invoice in Odoo 18
How to Manage Multi Language for Invoice in Odoo 18
Celine George
Revista digital preescolar en transformaci坦n
Revista digital preescolar en transformaci坦n
guerragallardo26
june 10 2025 ppt for madden on art science is over.pptx
june 10 2025 ppt for madden on art science is over.pptx
roger malina
How to Manage Inventory Movement in Odoo 18 POS
How to Manage Inventory Movement in Odoo 18 POS
Celine George
Sustainable Innovation with Immersive Learning
Sustainable Innovation with Immersive Learning
Leonel Morgado
What are the benefits that dance brings?
What are the benefits that dance brings?
memi27
2025 June Year 9 Presentation: Subject selection.pptx
2025 June Year 9 Presentation: Subject selection.pptx
mansk2
Ray Dalio How Countries go Broke the Big Cycle
Ray Dalio How Countries go Broke the Big Cycle
Dadang Solihin
Plate Tectonic Boundaries and Continental Drift Theory
Plate Tectonic Boundaries and Continental Drift Theory
Marie
SPENT QUIZ NQL JR FEST 5.0 BY SOURAV.pptx
SPENT QUIZ NQL JR FEST 5.0 BY SOURAV.pptx
Sourav Kr Podder
ROLE PLAY: FIRST AID -CPR & RECOVERY POSITION.pptx
ROLE PLAY: FIRST AID -CPR & RECOVERY POSITION.pptx
Belicia R.S
Wax Moon, Richmond, VA. Terrence McPherson
Wax Moon, Richmond, VA. Terrence McPherson
TerrenceMcPherson1
Nice Dream.pdf /
Nice Dream.pdf /
ErinUsher3
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
Arshad Shaikh
ICT-8-Module-REVISED-K-10-CURRICULUM.pdf
ICT-8-Module-REVISED-K-10-CURRICULUM.pdf
penafloridaarlyn
Chalukyas of Gujrat, Solanki Dynasty NEP.pptx
Chalukyas of Gujrat, Solanki Dynasty NEP.pptx
Dr. Ravi Shankar Arya Mahila P. G. College, Banaras Hindu University, Varanasi, India.
Overview of Employee in Odoo 18 - Odoo 際際滷s
Overview of Employee in Odoo 18 - Odoo 際際滷s
Celine George
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Rajdeep Bavaliya
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
ChristinaFortunova
Capitol Doctoral Presentation -June 2025.pptx
Capitol Doctoral Presentation -June 2025.pptx
CapitolTechU
How to Manage Multi Language for Invoice in Odoo 18
How to Manage Multi Language for Invoice in Odoo 18
Celine George
Revista digital preescolar en transformaci坦n
Revista digital preescolar en transformaci坦n
guerragallardo26
june 10 2025 ppt for madden on art science is over.pptx
june 10 2025 ppt for madden on art science is over.pptx
roger malina
How to Manage Inventory Movement in Odoo 18 POS
How to Manage Inventory Movement in Odoo 18 POS
Celine George
Sustainable Innovation with Immersive Learning
Sustainable Innovation with Immersive Learning
Leonel Morgado
What are the benefits that dance brings?
What are the benefits that dance brings?
memi27
2025 June Year 9 Presentation: Subject selection.pptx
2025 June Year 9 Presentation: Subject selection.pptx
mansk2
Ray Dalio How Countries go Broke the Big Cycle
Ray Dalio How Countries go Broke the Big Cycle
Dadang Solihin
Plate Tectonic Boundaries and Continental Drift Theory
Plate Tectonic Boundaries and Continental Drift Theory
Marie
SPENT QUIZ NQL JR FEST 5.0 BY SOURAV.pptx
SPENT QUIZ NQL JR FEST 5.0 BY SOURAV.pptx
Sourav Kr Podder
ROLE PLAY: FIRST AID -CPR & RECOVERY POSITION.pptx
ROLE PLAY: FIRST AID -CPR & RECOVERY POSITION.pptx
Belicia R.S
Wax Moon, Richmond, VA. Terrence McPherson
Wax Moon, Richmond, VA. Terrence McPherson
TerrenceMcPherson1
Nice Dream.pdf /
Nice Dream.pdf /
ErinUsher3
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
PEST OF WHEAT SORGHUM BAJRA and MINOR MILLETS.pptx
Arshad Shaikh
ICT-8-Module-REVISED-K-10-CURRICULUM.pdf
ICT-8-Module-REVISED-K-10-CURRICULUM.pdf
penafloridaarlyn
Overview of Employee in Odoo 18 - Odoo 際際滷s
Overview of Employee in Odoo 18 - Odoo 際際滷s
Celine George
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Paper 108 | Thoreaus Influence on Gandhi: The Evolution of Civil Disobedience
Rajdeep Bavaliya
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
FEBA Sofia Univercity final diplian v3 GSDG 5.2025.pdf
ChristinaFortunova

Personal Branding workshop for Students VU

  • 1. Personal Branding Workshop By Habit Of Improvement
  • 2. Agenda INTRODUCTION AND EXPECTATIONS PERSONAL BRANDING EN BRAND ADVOCATES Key-Definitions Brand Advocates Personal Branding Followers Why we need a strong personal brand and what are the advantages BUILD YOUR PERSONAL BRAND EVALUATION AND KEY-REMARKS 16/11/2014 Personal Branding Workshop 2
  • 3. INTRODUCTION AND EXPECTATIONS Excercise1 16/11/2014 Personal Branding Workshop 3
  • 4. Personal Branding en Brand Advocates 18/11/2014 Personal Branding Workshop 4
  • 5. Key-Definitions: Personal Branding 16/11/2014 Personal Branding Workshop 5 You consider yourself as a brand, know what makes you unique and differs from others and have the guts to excel at an excellent level that you stand out positively. In short: Who are you What do you stand for Contribute this openly
  • 6. 16/11/2014 Personal Branding Workshop 6 Key Definitions: Brand Advocates Valueforan organization Most Trusted Sources Highly Influential Massive Reach The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.
  • 7. Key-definitions : Followers Followers are people who have an interest in your knowledge, product, person, or company Followers: Organic or Invited makes a difference Followers leave easy ! 16/11/2014 Personal Branding Workshop 7
  • 8. INTRODUCTION AND EXPECTATIONS People do business with people 71% off all CEOs see their people as most important asset The are used as avatars for recruiting Corporate Branding starts from the employees. If they are not willing to represent the Brand why would employees or partners do it? Personal starts at the TOP ! 16/11/2014 Personal Branding Workshop 8 Excercise 2
  • 9. Top Personal Brands 16/11/2014 Personal Branding Workshop 9
  • 10. Nr 1: Personal Brand 16/11/2014 Personal Branding Workshop 10
  • 11. Jamie Anderson TED Talk - Mahatma Gaga 16/11/2014 Personal Branding Workshop 11
  • 12. What if ? Google ! 16/11/2014 Personal Branding Workshop 12
  • 13. Build your Personal Brand - 16/11/2014 Personal Branding Workshop 13
  • 14. Build your Personal Brand Exercise 3 Work in groups of 3 for peer-coaching 16/11/2014 Personal Branding Workshop 14
  • 15. Step 1 : Brand Discovery Your self-impression = How people perceive you? 16/11/2014 Personal Branding Workshop 15 A personal branding brainstorm about who you are Determine your main values Consider what makes you unique how you want others to see you Define your target group
  • 16. Step 2 : Brand Statement Clear, Consistent and Authentic Throw everything from Step 1 in one sentence 16/11/2014 Personal Branding Workshop 16
  • 17. Step 3 : Ask Feedback Do not be defensive Constuctieve criticism 16/11/2014 Personal Branding Workshop 17
  • 18. Step 4 : Live your Brand Personal Branding Toolkit Business Card ( Online & Paper) Resume / Cover Letter / reference document Portfolio Blog / Website LinkedIn Facebook Twitter 際際滷share Video Resume / You Tube Personal Style Hootsuite Klout 16/11/2014 Personal Branding Workshop 18
  • 19. Step 4 : Live your Brand When ? Differences in Media Channels ? What are the dangers ? 16/11/2014 Personal Branding Workshop 19
  • 20. Evaluation and Key-Remarks 16/11/2014 Personal Branding Workshop 20
  • 21. Eentje om af te sluiten 16/11/2014 Personal Branding Workshop 21