Personas
0 likes122 views
This document discusses personas and how to create them. It explains that a persona is a fictional but realistic portrait of a customer that merges characteristics of similar people. Good personas have common characteristics that define an archetype as well as personal details that bring the persona to life. The document provides questions to consider for different types of business customers like B2B, B2C, and multi-sided markets. It recommends giving the persona a face using free avatar images and provides tips for creating a persona board to develop the persona's profile. The overall goal is to help define target customers through fictional representative personas.
Personas
- 7. Types B2B (Business to Business) use or buy inside a company B2C (Business to Consumer) use or buy by consumers B2B2C sell a business to get to a consumer or other multi- sided markets
- 16. Where to get faces? Free Avatar Pack from PlaceIt 200 avatars, 300x300px: http://blog.placeit.net/free-avatar-pack/ exactitudes.com an amazing photography series from Photographer Ari Versluis and profiler Ellie Uyttenbroek: http://www.exactitudes.com/
- 23. Obrigado