The document discusses personification in advertising, defining it as giving human characteristics like feelings and emotions to non-living objects. It provides examples of how commercials and print ads use personification by showing human faces or body parts representing products. The purpose is to create an emotional connection and make ads more memorable by relating to target audiences. Effectiveness depends on whether the personification makes sense and relates to viewers. The document analyzes differences between print and video ads, noting commercials use action, audio and limited text while print ads rely more on still images and body representations.
Motivation is the fire in your engine. Sales is the transfer of motivation from one person to another. Without that fire, you can't make yourself move in any direction - let alone help someone else get moving. If you're not getting your motivation from somewhere else, that's called vision. If you can sell that vision effectively, they will call you a leader. If you lead well, you will succeed. But it all comes back to the source of your motivation.
This document discusses the power of design and creativity in journalism. It defines design as adding value by illuminating, clarifying and dignifying information. The document cautions that good design alone cannot solve problems with ideas, strategies, branding or poorly written content. It then provides 10 rules for design, such as having a clear concept, designing for the audience, using limited fonts and colors, creating visual hierarchy and communicating rather than decorating. The document also discusses what creativity is and where it comes from, noting experiences, desire to express oneself and embracing frustration. It suggests ways to tap into creativity such as preparation, patience, risk-taking and collaboration.
Prerequisites For Successful Self-PublishingJoanna Penn
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Prerequisites For Successful Self-Publishing including defining what success means for you, understanding your niche, target market, comparison authors, and researching your niche. The characteristics of successful self-publishers. How to counteract the charge of bad quality self published books by hiring pro editors and cover designers. Write more books. http://www.TheCreativePenn.com/blueprint/
Beats, Brews and Bouncy Castles: Defining your library's cultureilovemyanythink
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The document discusses how a company's culture and employees are integral to building an emotional brand connection with customers. It emphasizes that culture is the personality of a company and shapes how customers feel. Employees are encouraged to support their organization's culture by projecting care for their work through their appearance, attitude, and by inspiring others.
Selling your Soul: Turning your entrepreneurial spirit intoa powerful brand.The Dwyer Group
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http://www.TheMarketingSpot.com The four steps to branding your business by harnessing your entrepreneurial soul. Presented by Jay Ehret of The Marketing Spot, this is one of his keynote addresses.
McMaster Social Science - Career Countdown ConferencePaul Copcutt
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This document discusses personal branding and managing your career. It emphasizes that individuals can no longer just let their work speak for itself and must own their voice and define who they are. It provides exercises to help individuals identify their attributes, skills, target audiences, and impact in order to craft a personal brand statement. Celebrities are used as examples of strong personal brands that have a unique promise of value and inspire target audiences. The document stresses the importance of consistency, clarity, and authenticity in developing a distinctive personal brand.
ibii is a symbol that represents creativity, free thinking, and inspiration. It stands for "I bring ideas and inspiration" and serves as a reminder to pursue passions and innovation. The creator, Craig Henderson, was inspired to start ibii to help people unleash their dreams and creativity, and make positive change happen. Ibii aims to empower individuals, encourage collaboration and innovation, and help build creative culture.
This mirror features screen-printed images of inspirational women such as Indira Ghandi, Frida Kahlo, Boadicea and Elizabeth I. The artist intends for ordinary women to feel inspired by placing their faces inside the images of women they admire on the mirror. The mirror is meant to prompt the question "who's an inspiration to us all?" when looked at.
Personal Branding for Job Search - HAPPEN October 16th 2013Paul Copcutt
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This document provides tips on finding your personal brand voice through identifying your attributes, results you achieve, and core beliefs. It outlines a 3 step process of considering how others describe you, the results you achieve, and which famous person or brand you aspire to be. An example personal brand yell is given that emphasizes being personable, offering creative custom solutions, and inspiring innovation. The key considerations for an effective personal brand are that it communicates depth of meaning, makes an emotional connection, reflects the desired image, and leaves a lasting impression.
This presentation discusses a website called Go Portrait that allows users to buy, sell, customize and add-on to portraits. The website aims to help users embrace their artistic skills by showing their work to the world. It includes quotes emphasizing that all artists start as amateurs and photographs are creative works.
This document discusses the importance of personal branding before networking. It emphasizes that individuals need to own their voice and define who they are, rather than letting their work speak for itself. It provides tips for developing a personal brand statement and highlights attributes like being personable, inspiring, innovative, and independent. The document stresses the importance of authenticity, clarity, consistency, and constancy in one's personal brand.
This document provides guidance on personal branding and managing one's career. It discusses developing a personal brand statement, communicating one's personal brand online and offline, and creating an action plan. The key aspects covered are defining one's strengths, skills, attributes, and values to develop a unique personal brand identity and message. It also emphasizes the importance of consistency, clarity and constancy in representing one's personal brand across different channels and situations. Participants are guided to reflect on their target audience and impact, and commit to specific online and offline actions to strengthen their personal brand.
This document discusses and compares several famous horror film killers - Chucky, Freddy Krueger, and Scream. It notes that each has a distinctive look, usually involving facial disfigurement or a mask to hide their identity. They also each carry a weapon, such as an axe or knives, to appear threatening. Additionally, the document explains that these killers' menacing appearances and behaviors can often be traced back to traumatic past events or origins described in their respective films and stories.
1. The document discusses various advertising techniques including using emotion, facts, testimonials, comparisons, metaphors, exaggeration, and finding human truths.
2. It also discusses the "bent vs. straight" technique where the visual or headline can be either bent (unusual, attention-grabbing) or straight (normal, nothing stands out).
3. Examples are provided for each technique to illustrate ads that use emotion around current issues, compare products side by side, use exaggeration to highlight attributes, or have a bent visual with a straight headline.
The document provides tips for job seekers to think of themselves as small businesses and brands, and to use personal branding strategies to market themselves. It recommends developing expertise in a field by writing a book, speaking publicly, joining organizations, and building an online presence. The goal is to become known as an authority and gain visibility, so employers will seek out and be impressed by your brand, rather than the other way around.
Value propositions: Your lack of one is holding you backBrutal Pixie
Ìý
Few people realise that their value proposition can have a significant effect (or ill-effect) on their entire business. Or that it's best to have a minimum of three, rather than a minimum of one.
This slide deck is the skeleton of a seminar presented on this topic. Express your interest in participating in the next webinar at http://tinyurl.com/PixieRegister.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
This document discusses how to create an effective advertisement using poetry and personification. It states that the aims are to understand how to persuade someone to buy a product or idea, and how to personify a product or idea in order to draw attention. It also mentions challenging oneself by including a variety of features within an advertisement.
1. The document outlines steps to develop a branding and communication strategy, including identifying the audience, specifying the product, shaping the brand, and taking initial marketing actions.
2. It provides templates and questions to help with each step, such as creating a persona for the target audience, defining the product's unique selling proposition and positioning, and determining marketing activities for different stages like awareness and advocacy.
3. The overall objective is to follow a process to establish an attractive brand and effective external communication for an unnamed product or service.
This document discusses the importance of personal branding and perception. It emphasizes that you are already a brand that is projecting an image and narrative that influences how others perceive you. Your personal brand and how you are perceived can impact your career opportunities, partnerships, and earning potential. Therefore, it is your responsibility to consciously craft your personal brand online and offline to ensure others perceive you in the way you want to be seen.
The document discusses what makes digital campaigns and communications great. It identifies key factors such as creativity, understanding the customer journey, blended operations, delivering relevance, regularity, virality, shareability, and enabling action and good experiences. It provides tips for spurring creativity such as limiting distractions, speaking without using certain words, writing stories from pictures, and combining opposite ideas. Overall it emphasizes the importance of creativity, deep customer knowledge, multi-channel engagement, and creating memorable experiences in developing effective digital campaigns.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service.
2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages.
3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
ibii is a symbol that represents creativity, free thinking, and inspiration. It stands for "I bring ideas and inspiration" and serves as a reminder to pursue passions and innovation. The creator, Craig Henderson, was inspired to start ibii to help people unleash their dreams and creativity, and make positive change happen. Ibii aims to empower individuals, encourage collaboration and innovation, and help build creative culture.
This mirror features screen-printed images of inspirational women such as Indira Ghandi, Frida Kahlo, Boadicea and Elizabeth I. The artist intends for ordinary women to feel inspired by placing their faces inside the images of women they admire on the mirror. The mirror is meant to prompt the question "who's an inspiration to us all?" when looked at.
Personal Branding for Job Search - HAPPEN October 16th 2013Paul Copcutt
Ìý
This document provides tips on finding your personal brand voice through identifying your attributes, results you achieve, and core beliefs. It outlines a 3 step process of considering how others describe you, the results you achieve, and which famous person or brand you aspire to be. An example personal brand yell is given that emphasizes being personable, offering creative custom solutions, and inspiring innovation. The key considerations for an effective personal brand are that it communicates depth of meaning, makes an emotional connection, reflects the desired image, and leaves a lasting impression.
This presentation discusses a website called Go Portrait that allows users to buy, sell, customize and add-on to portraits. The website aims to help users embrace their artistic skills by showing their work to the world. It includes quotes emphasizing that all artists start as amateurs and photographs are creative works.
This document discusses the importance of personal branding before networking. It emphasizes that individuals need to own their voice and define who they are, rather than letting their work speak for itself. It provides tips for developing a personal brand statement and highlights attributes like being personable, inspiring, innovative, and independent. The document stresses the importance of authenticity, clarity, consistency, and constancy in one's personal brand.
This document provides guidance on personal branding and managing one's career. It discusses developing a personal brand statement, communicating one's personal brand online and offline, and creating an action plan. The key aspects covered are defining one's strengths, skills, attributes, and values to develop a unique personal brand identity and message. It also emphasizes the importance of consistency, clarity and constancy in representing one's personal brand across different channels and situations. Participants are guided to reflect on their target audience and impact, and commit to specific online and offline actions to strengthen their personal brand.
This document discusses and compares several famous horror film killers - Chucky, Freddy Krueger, and Scream. It notes that each has a distinctive look, usually involving facial disfigurement or a mask to hide their identity. They also each carry a weapon, such as an axe or knives, to appear threatening. Additionally, the document explains that these killers' menacing appearances and behaviors can often be traced back to traumatic past events or origins described in their respective films and stories.
1. The document discusses various advertising techniques including using emotion, facts, testimonials, comparisons, metaphors, exaggeration, and finding human truths.
2. It also discusses the "bent vs. straight" technique where the visual or headline can be either bent (unusual, attention-grabbing) or straight (normal, nothing stands out).
3. Examples are provided for each technique to illustrate ads that use emotion around current issues, compare products side by side, use exaggeration to highlight attributes, or have a bent visual with a straight headline.
The document provides tips for job seekers to think of themselves as small businesses and brands, and to use personal branding strategies to market themselves. It recommends developing expertise in a field by writing a book, speaking publicly, joining organizations, and building an online presence. The goal is to become known as an authority and gain visibility, so employers will seek out and be impressed by your brand, rather than the other way around.
Value propositions: Your lack of one is holding you backBrutal Pixie
Ìý
Few people realise that their value proposition can have a significant effect (or ill-effect) on their entire business. Or that it's best to have a minimum of three, rather than a minimum of one.
This slide deck is the skeleton of a seminar presented on this topic. Express your interest in participating in the next webinar at http://tinyurl.com/PixieRegister.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
This document discusses how to create an effective advertisement using poetry and personification. It states that the aims are to understand how to persuade someone to buy a product or idea, and how to personify a product or idea in order to draw attention. It also mentions challenging oneself by including a variety of features within an advertisement.
1. The document outlines steps to develop a branding and communication strategy, including identifying the audience, specifying the product, shaping the brand, and taking initial marketing actions.
2. It provides templates and questions to help with each step, such as creating a persona for the target audience, defining the product's unique selling proposition and positioning, and determining marketing activities for different stages like awareness and advocacy.
3. The overall objective is to follow a process to establish an attractive brand and effective external communication for an unnamed product or service.
This document discusses the importance of personal branding and perception. It emphasizes that you are already a brand that is projecting an image and narrative that influences how others perceive you. Your personal brand and how you are perceived can impact your career opportunities, partnerships, and earning potential. Therefore, it is your responsibility to consciously craft your personal brand online and offline to ensure others perceive you in the way you want to be seen.
The document discusses what makes digital campaigns and communications great. It identifies key factors such as creativity, understanding the customer journey, blended operations, delivering relevance, regularity, virality, shareability, and enabling action and good experiences. It provides tips for spurring creativity such as limiting distractions, speaking without using certain words, writing stories from pictures, and combining opposite ideas. Overall it emphasizes the importance of creativity, deep customer knowledge, multi-channel engagement, and creating memorable experiences in developing effective digital campaigns.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service.
2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages.
3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
This document provides an overview of marketing and advertising concepts. It discusses how effective ads make consumers want to buy a product by building relationships and preferences. Key aspects of advertising covered include the difference between products and brands, types of advertising, the advertising industry players, and the consumer decision process. The document also examines concepts like trends vs. fads, perception, insights, and how to develop an effective advertising campaign grounded in insights about human behavior.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
The document discusses the key elements that make advertising effective. It explains that advertisements aim to persuade consumers to buy a product by using positive language, promises, and rhetorical questions to convince viewers they need the product. Successful ads employ attention-grabbing images, celebrity endorsements, special offers, catchphrases, and information about where to find the product. The overall goal is to "hook" the public and get them thinking about purchasing the advertised item through memorable slogans, verbs, and vocabulary.
This document provides guidance for students creating 3 print advertisements for a charity as part of a coursework assignment. It outlines the production process, emphasizing planning, drafting ideas, choosing imagery, writing copy, and taking photos. Key aspects covered include defining the target audience, using lines of appeal to craft persuasive messages, designing logos, and utilizing techniques like mise-en-scene when shooting original photographs. Students are advised to be organized, seek feedback, and focus on technical and creative excellence to earn a high mark on this important project.
In this presentation, we will explore the techniques and strategies to create compelling advertisements that engage and resonate with your target audience. Learn how to use emotional appeal, storytelling, and call-to-action effectively.
To captivate your audience, it is crucial to understand their needs and demographics. Conduct market research, analyze customer data, and create buyer personas. Tailor your advertisements to speak directly to their desires and solve their problems. By doing so, you'll create a strong connection and increase the chances of conversion.
The document discusses various advertising strategies used to influence consumer behavior, including repetition of brand names, emotional appeals, association of products with desirable qualities like patriotism, use of humor, celebrity endorsements, and comparisons of products. The strategies are meant to get consumers' attention and create mental links between products and positive feelings.
Odoo 18 Accounting Access Rights - Odoo 18 ºÝºÝߣsCeline George
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In this slide, we’ll discuss on accounting access rights in odoo 18. To ensure data security and maintain confidentiality, Odoo provides a robust access rights system that allows administrators to control who can access and modify accounting data.
Dr. Ansari Khurshid Ahmed- Factors affecting Validity of a Test.pptxKhurshid Ahmed Ansari
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Validity is an important characteristic of a test. A test having low validity is of little use. Validity is the accuracy with which a test measures whatever it is supposed to measure. Validity can be low, moderate or high. There are many factors which affect the validity of a test. If these factors are controlled, then the validity of the test can be maintained to a high level. In the power point presentation, factors affecting validity are discussed with the help of concrete examples.
How to Configure Deliver Content by Email in Odoo 18 SalesCeline George
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In this slide, we’ll discuss on how to configure proforma invoice in Odoo 18 Sales module. A proforma invoice is a preliminary invoice that serves as a commercial document issued by a seller to a buyer.
Research Publication & Ethics contains a chapter on Intellectual Honesty and Research Integrity.
Different case studies of intellectual dishonesty and integrity were discussed.
How to Configure Recurring Revenue in Odoo 17 CRMCeline George
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This slide will represent how to configure Recurring revenue. Recurring revenue are the income generated at a particular interval. Typically, the interval can be monthly, yearly, or we can customize the intervals for a product or service based on its subscription or contract.
How to Configure Proforma Invoice in Odoo 18 SalesCeline George
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In this slide, we’ll discuss on how to configure proforma invoice in Odoo 18 Sales module. A proforma invoice is a preliminary invoice that serves as a commercial document issued by a seller to a buyer.
Unit 1 Computer Hardware for Educational Computing.pptxRomaSmart1
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Computers have revolutionized various sectors, including education, by enhancing learning experiences and making information more accessible. This presentation, "Computer Hardware for Educational Computing," introduces the fundamental aspects of computers, including their definition, characteristics, classification, and significance in the educational domain. Understanding these concepts helps educators and students leverage technology for more effective learning.
Azure Administrator Interview Questions By ScholarHatScholarhat
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Personification in Adverts
1. On Sunday I went into London
and while at the tube station I
noticed a particular advert.
I knew I had to take a picture and
share it with you.
While I sat on the tube I came up
with this lesson…
2. Your aim this lesson is to understand how to create an
Your aim this lesson is to understand how to create an
effective advert using personification.
effective advert using personification.
I can identify
how to persuade
someone to buy
a product or
idea.
I can identify
how to persuade
someone to buy
a product or
idea.
I can personify my
product or idea in
order to draw the
audience’s attention.
I can personify my
product or idea in
order to draw the
audience’s attention.
I can challenge
myself by including
a variety of
features within my
advert.
I can challenge
myself by including
a variety of
features within my
advert.
3. How do adverts persuade you?
On your sugar paper create a spider
diagram of the different ways adverts
persuade audiences to buy products or
ideas?
4. Did you include these features?
Direct Address
Anecdote
Facts
Opinion
Repetition
Rhetorical Questions
Emotive Language
Statistics
Triplets
Alliteration
5. Which features can you find in this advert?
Is this
Is this
personification?
personification?
6. YOUR TURN
YOUR TURN
•Choose an object to sell.
•Personify it.
•Create an advert from the
point of view of your object
like this example here.
•Choose an object to sell.
•Personify it.
•Create an advert from the
point of view of your object
like this example here.
Can you include other
Can you include other
devices as well
devices as well
as personification?
as personification?
7. YOUR TURN
YOUR TURN
•Choose an object to sell.
•Personify it.
•Create an advert from the
point of view of your object
like this example here.
•Choose an object to sell.
•Personify it.
•Create an advert from the
point of view of your object
like this example here.
Can you include other
Can you include other
devices as well
devices as well
as personification?
as personification?