Peter Brun - PRAXIS 2018
1 like189 views
The document emphasizes the importance of understanding your audience and purpose in storytelling, highlighting key elements such as main characters and the story's structure. It encourages creativity and the strategic use of technology in marketing, while noting that successful storytelling often involves taking risks and embracing originality. Ultimately, it asserts that the future will favor the most creative storytellers.
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This document provides instructions for capturing audience imagination through creative content assembly. It outlines 5 steps: 1) Examine your target audience to understand what motivates and inspires them, 2) Craft a message that conveys benefits in an exciting way while addressing essentials, 3) Make the message stand out using techniques like storytelling, visualization, and provocation, 4) Create calls to action that draw the audience in, and 5) Leverage multiple channels to maximize attention and monitor results. It is recommended to follow the instructions under supervision of an experienced creative expert.Brand voice
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Brand voice is the consistent expression of a brand through written and spoken communication that helps the brand stand out. It can be sophisticated, playful, helpful, bold, formal, or casual. Developing an effective brand voice begins with understanding the brand's identity through questions like "Who am I?" and "How do I behave?". An example is provided of Mahindra's brand voice of "Challenger spirit" and "Rise", which is expressed through initiatives taking on challenges in areas like electric vehicles, motorsports, and aviation.Arunav Sinha - PRAXIS 2019
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1) The document discusses the erosion of trust in technology companies and the media due to issues like corporate missteps, media sensationalism, and the rise of social media personalities.
2) It argues that Chief Communications Officers have an opportunity to help rebuild trust by shaping internal and external narratives, highlighting different viewpoints, and acting as a strategic advisor focused on transparency.
3) The document provides examples of how CCOs can develop a "techlash radar", own caution and restraint as a role, and re-establish dialogue to influence conversations that restore purpose and bring trust back.Gregory Galant PRAXIS 2019
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This document discusses building trust between journalists and PR professionals. It provides data on media consumption preferences in India versus the US, noting Indians' greater reliance on Facebook and WhatsApp for news. It also outlines journalists' preferences, such as using Twitter for news and valuing exclusive stories. The document concludes with tips for PR professionals, like personalizing pitches, following journalists on social media, and sharing their articles.Matthew Harrington PRAXIS 2019
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- Trust in brands is becoming increasingly important to consumers as products and services become more complex and reliance on brands grows. However, most consumers only fully trust about 1 in 3 of the brands they regularly use.
- When brands are trusted, consumers are more likely to buy their products first, stay loyal, advocate for the brand, and defend it. But consumers are skeptical of brands' commitments to social issues and impact on society.
- To earn full trust, brands need to demonstrate strong product and customer experiences while also convincing consumers of their positive societal impact. When brands achieve trust across these three dimensions, consumer rewards are significantly higher.Patrice TanakaPRAXIS2019-masterclass
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This document discusses building trust in the workplace. It summarizes research showing that employees who trust their employer are more engaged, loyal, and committed. They report less stress and burnout. Eight management behaviors are identified that foster workplace trust, including recognizing excellence, sharing information, building relationships, and showing vulnerability. The document concludes that treating employees well is an indicator of a company's overall trustworthiness and can lead to strong financial performance.Shiv Shivakumar - PRAXIS 2019
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This document discusses building trust in an untrusting world. It outlines that trust is essential in relationships at the individual, brand, and company levels. It explores why the world has become less trusting, such as poor leadership, fake news, and inequality. At the individual level, trust involves not being hurt when vulnerable and trusting those similar to oneself. Companies can build trust by having authentic leaders who motivate rather than malign and by adhering to policies fairly. Brands like Nokia were able to become the most trusted by consistently focusing on building trust over many years.Partho Dasgupta - PRAXIS 2018
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The document highlights the significant impact of television viewership in India, showing that TV remains a dominant medium for storytelling and brand building despite the rise of digital platforms. It presents various metrics illustrating massive audience sizes and trends, including daily viewership statistics, particularly among the youth and various demographics. Additionally, it dispels common myths about declining TV viewership by presenting data that indicates growth in reach and engagement across multiple channels and events.Sree Sreenivasan - PRAXIS 2018
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The document outlines strategies for mastering digital storytelling and effective social media use, emphasizing clarity, engagement, and the importance of visuals. It highlights the significance of connecting with influential followers over mere follower counts, while also noting the potential drawbacks of social media like loneliness and FOMO. The author encourages integrating social media with other platforms, such as email, and views LinkedIn as an undervalued social network.Roland Buerk - PRAXIS 2018
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Nissan's Senior Director of Communications for Africa, Middle East, and India discusses the importance of developing a global brand that is relevant everywhere through understanding local cultures. He explains that Nissan adopted a "Culture Code" approach to understand the nuances of different cultures and find authentic ways for the brand to connect with consumers around the world. The Culture Code helps Nissan defy consumer indifference and build an earned reputation through culturally resonant storytelling.Stella Low - PRAXIS 2018
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The document discusses how storytelling needs to be reinvented in today's dynamic world where technology, communications landscapes, and social climates are constantly changing. It emphasizes that storytelling must be impactful by having an integrated message, being purpose-driven, tailored to the audience, creative, and transparent. Various examples are provided of how companies can develop stories that showcase their positive impacts and transparency in an engaging way for the modern communications environment.Tina McCorkindale - PRAXIS 2018
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The document discusses the impact of storytelling in communicating information effectively, specifically about cholera and its global effects. It emphasizes the importance of engaging narratives over statistical data to capture audience attention and evoke emotional responses. The document provides strategies for storytellers, including focusing on human interest, reducing complex data, and highlighting the transcendent purpose of the content.Nazeeb Arif for PRAXIS 2018
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The document outlines ITC's sustainability initiatives, highlighting how cutting trees has contributed to job creation and environmental benefits such as carbon sequestration. ITC's e-choupal program empowers small farmers through digital infrastructure, while their green buildings and responsible luxury practices showcase their commitment to social change. ITC has achieved significant milestones in sustainability, making it a leader in responsible competitiveness in India.Sam Ruchlewicz for PRAXIS 2018
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The document discusses measuring the impact of storytelling in marketing. It notes that many marketers struggle to quantify the value of storytelling efforts and link them to business outcomes. It proposes developing a framework with aligned metrics to measure how storytelling influences key performance indicators and profits. The goal is to demonstrate how storytelling contributes directly to business goals like increasing sales, preference, lifetime customer value, and other priorities.World Public Relations Forum (WPRF) 2018 presentation
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The document discusses the power of public relations in building communications communities. It highlights key topics from a conference in Oslo, Norway on using public relations to create communities, build goodwill, trust, and change through engagement. The document promotes building communications intelligence and communities to create profit and truth.Top 7 Benefits of Using Organic Marketing
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The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...
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National advertising campaigns with big budgets can reach many platforms quicker than local ones.
However, local marketing is flexible. If a parade takes place or there is a sudden storm, franchise owners can change their messages fast.
In contrast, national strategies move slowly. Any last-minute changes require days or even weeks of meetings and bureaucracy. This lag can result in lost money and attention.
Neighborhood ads have engagement rates around 20% higher than national ads. This is due to their smaller target audience.
Faster feedback on what works and what does not is loved by investors.
Understanding local markets helps national brands grow. Good data show when, where, and why actions need to be taken.
Studying consumers at the zip-code level uncovers spending habits that spreadsheets miss. Retailers with such insights make successful product launches and establish deep roots.
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Demographic profiles of the target groups guide messaging. Flashy payday promotions appeal to young professionals in cities, while big discounts entice multiple generations in suburbs on lawn equipment.
So stores have to know how to cater to peoples shopping habits.
A shop near a late-night supermarket might want a speedier delivery, but one close to a subway could use click-and-collect services. Its crucial to pay attention to these variations.
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Weekends with fairs held in the district,
Hot summer days that increase ice cream sales,
Fluctuations in job opportunities,
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Transform the Student Journey: From First Click to First Day with Our Stude...
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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
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Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
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These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.Music Retail and Distribution: Retail Store Scavenger Hunt
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This was a great project involving visiting my local record store, Hyde Park Records here in Chicago. I learned that they have a huge variety of music and they do offer consignment for indie artists. Also, they don't just promote artists and musicians, but any event that's happening in the Chicagoland area. SEO in the era of AI - by Miranda Gahrmann
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Deutsche Telekom (DTAG) is a leading telecommunications and information technology company, headquartered in Bonn, Germany. It's a major player in both the European and global markets, offering a wide range of services including mobile, fixed-line, broadband, and ICT solutions for both consumers and businesses.
Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile. SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
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The document highlights the significant impact of television viewership in India, showing that TV remains a dominant medium for storytelling and brand building despite the rise of digital platforms. It presents various metrics illustrating massive audience sizes and trends, including daily viewership statistics, particularly among the youth and various demographics. Additionally, it dispels common myths about declining TV viewership by presenting data that indicates growth in reach and engagement across multiple channels and events.Sree Sreenivasan - PRAXIS 2018
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The document outlines strategies for mastering digital storytelling and effective social media use, emphasizing clarity, engagement, and the importance of visuals. It highlights the significance of connecting with influential followers over mere follower counts, while also noting the potential drawbacks of social media like loneliness and FOMO. The author encourages integrating social media with other platforms, such as email, and views LinkedIn as an undervalued social network.Roland Buerk - PRAXIS 2018
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The document discusses how storytelling needs to be reinvented in today's dynamic world where technology, communications landscapes, and social climates are constantly changing. It emphasizes that storytelling must be impactful by having an integrated message, being purpose-driven, tailored to the audience, creative, and transparent. Various examples are provided of how companies can develop stories that showcase their positive impacts and transparency in an engaging way for the modern communications environment.Tina McCorkindale - PRAXIS 2018
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The document discusses measuring the impact of storytelling in marketing. It notes that many marketers struggle to quantify the value of storytelling efforts and link them to business outcomes. It proposes developing a framework with aligned metrics to measure how storytelling influences key performance indicators and profits. The goal is to demonstrate how storytelling contributes directly to business goals like increasing sales, preference, lifetime customer value, and other priorities.World Public Relations Forum (WPRF) 2018 presentation
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National advertising campaigns with big budgets can reach many platforms quicker than local ones.
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In contrast, national strategies move slowly. Any last-minute changes require days or even weeks of meetings and bureaucracy. This lag can result in lost money and attention.
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Faster feedback on what works and what does not is loved by investors.
Understanding local markets helps national brands grow. Good data show when, where, and why actions need to be taken.
Studying consumers at the zip-code level uncovers spending habits that spreadsheets miss. Retailers with such insights make successful product launches and establish deep roots.
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Weekends with fairs held in the district,
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Why Punes Shivsrushti Matters
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油
Shivsrushti, a heritage park in Pune envisioned by Babasaheb Purandare, offers a powerful blend of immersive storytelling, historical accuracy, and civic education centered around the life and values of Chhatrapati Shivaji Maharaj. Through lifelike exhibits and recreated experiences, it brings history to life for people of all ages, encouraging reflection on leadership, inclusivity, and ethical governance. The Abhay Bhutada Foundation has played a pivotal role in expanding access to Shivsrushti by supporting educational visits for underprivileged students, ensuring that this cultural treasure is shared widely and meaningfully. More than a tribute to the past, Shivsrushti serves as a public model for how history can inspire civic pride and social unity in contemporary India.
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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
Marketing Graphics for BTU Protocol & Bonitasoft
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These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.Music Retail and Distribution: Retail Store Scavenger Hunt
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Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile. SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
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Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.Google AI Overviews: Smarter Search Is Here
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Google AI Overviews: The Future of Search is Here!
Discover how AI is revolutionizing search with Googles AI Overviewsdelivering instant, summarized answers powered by Gemini. No more endless clickingjust quick, context-rich responses right at your fingertips!
How it works:
Understands your query intent
Aggregates high-quality sources
Generates concise, actionable answers
What it means for you:
Saves time with instant insights
More accurate for long-tail queries
SEO shifts toward expert-level content
Challenges? Googles on itimproving accuracy and balancing publisher impact.
The future? Personalized, voice-integrated, and smarter than ever!SWOCC 30 jaar 11 juni - presentatie Fons
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Fons油van Dyck(Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.How High School Spirit Wear Helps in Brand Promotions.pptx
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Burke Sporting Goods offers premium high-end spirit wear that showcases school pride in style. From custom-designed hoodies and t-shirts to embroidered jackets and accessories, each piece reflects exceptional quality and craftsmanship. Perfect for students, alumni, and supporters, Burke Sporting Goods helps schools build a strong brand presence while fostering community spirit through fashionable and durable apparel.marketing strategy for SEARCH ENGINE OPTIMIZTION
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Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.ANewswire vs Presswire_ Who Offers Stronger UK Media Coverage
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Compare two leading press release platforms to discover which delivers superior UK media reach and regional coverage for businesses targeting British markets.
When it comes to UK-focused communications, selecting the right press release distribution platform determines whether your announcements reach influential British media outlets or disappear into generic international feeds. The distinction between platforms optimized for UK market penetration and those offering broad global distribution affects whether your investment generates meaningful coverage in publications that matter to your target audience. But with services claiming extensive UK networks while delivering vastly different regional results, how do you separate genuine British media strength from marketing promises?
Transform the Student Journey: From First Click to First Day with Our Stude...
Transform the Student Journey: From First Click to First Day with Our Stude...Higher Education Marketing
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Peter Brun - PRAXIS 2018
- 8. Know your Audience Know your Purpose Essence of the Story Main Characters How it Begins and Ends Lots of Fantasy Choose your Channels Use Technology Brand Benefit
- 9. Have a clear strategy what, how, for whom, when and why Identify your audience Communications and/or Marketing must lead it Not every Hype is suitable for Storytelling We must become more creative! Not every one is creative, but you can excite it Going viral cant be planned it just happens Courage to take risks No foreign shame - but clever and in style The future belongs to the best, creative storytellers
- 10. THANK YOU