Photovino
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This document outlines the PhotoVino experiment, which aimed to test whether people would buy wine they took photos of. Customers were asked to email or tweet photos of their favorite wines and two bottles would be delivered in two days. Initial tests used bespoke landing pages to prove customer interest. One customer was interviewed who did not buy, citing not wanting to on her phone and not having an occasion. The experiment resulted in 贈12.70 in first sales, validating the problem and two acquisition channels. Further monetization exploration is still needed.
Photovino
- 1. #PhotoVino 油 Email 油or 油tweet 油a 油photo 油of 油your 油 favourite 油wine 油and 油well 油deliver 油you 油 two 油bo6les 油in 油two 油days 油8me 油
- 2. We 油need 油a 油Montage! 油 ≒ Lewis 油 ≒ Kris8an 油 ≒ Barry 油 ≒ Howard 油 ≒ Alexander 油 ≒ Daniele 油 ≒ Steve 油 油
- 4. People 油take 油photos 油of 油wine 油they 油like 油
- 5. People 油will 油buy 油wine 油they 油take 油photos 油of 油
- 6. Prove 油people 油will 油buy 油 油 using 油Bespoke 油Landing 油Pages 油
- 7. Get 油out 油of 油the 油building! 油
- 10. Pivot 油on 油Customer 油hypothesis 油 油
- 11. Pivot 油on 油Customer 油hypothesis 油 油
- 14. Phone 油Interview 油With 油User 油 ≒ Did 油not 油buy 油 Didnt 油want 油to 油purchase 油on 油her 油phone 油 贈30 油bo6le 油of 油wine 油 Didnt 油have 油an 油occasion 油 ≒ Behavior 油 Had 油the 油photo 油on 油her 油phone 油 油 Wanted 油to 油鍖nd 油the 油wine 油in 油the 油UK 油 ≒ Future 油development 油 Social 油sharing 油 Documen8ng 油wine 油 Further 油informa8on 油about 油the 油wine 油
- 15. First 油Sale!! 油
- 16. Conclusions 油and 油Next 油Steps 油 ≒ 贈12.70 油generated 油in 油revenue 油 Validated 油the 油problem 油 ≒ Validated 油two 油customer 油acquisiCon 油channels 油 Passive 油and 油AcCve 油 ≒ Further 油moneCzaCon 油model 油exploraCon 油 needed 油
- 17. Final 油Assump8ons, 油Tests 油and 油Learnings 油