Pi and membership

Aug 26, 2016Download as PPSX, PDF1 like58 views

This document discusses the importance of strengthening Rotary's public image and brand in order to attract more members and increase impact. It notes that many people are unfamiliar with Rotary and outlines the need to clearly explain who Rotary is, what they do, and why they matter through a unified message focused on exchanging ideas, taking action, and joining leaders to improve communities. The document emphasizes that public relations is the responsibility of every Rotarian and that telling Rotary's story in a compelling, consistent way with a humanitarian focus is essential to the organization's future growth and success.

2016
Public Relations
and
Membership
PDG Upkar Singh Sethi
ARPIC-Assistant Rotary Public Image Co-ordinator
Districts 3070,3080,3090,3100

BASIC QUESTION
IF PEOPLE DON’T KNOW ABOUT
ROTARY
WHY WOULD THEY WANT TO JOIN.

STRENGTHENING ROTARY |
Never Heard
of Rotary
Know
Name Only
Some
Familiarity
SEIGAL – GALE ‘S SURVEY SHOW

• Explain who we are
• What we do
• Why we matter.

Doing business without
advertising is like winking at a
girl in the dark.
You know what you are
doing but nobody else does

Tell our Rotary story
We have to be telling our story
with a unified voice,
in a compelling way
with a consistent message
and the story has to have a
humanitarian touch.

WHAT IS ROTARY?
Unites leaders to exchange ideas and
take action to improve communities
everywhere
CONSISTENT MESSAGE

EXCHANGE IDEAS
TAKE ACTION
JOIN LEADERS
OUR MESSAGE

• Smart
• Compassionate
• Persevering
• Inspiring
STRENGTHENING ROTARY |
OUR UNIFIED VOICE

OUR VISUAL IDENTITY
STRENGTHENING ROTARY |

Public Image is a result of ----
Doing good, and
letting people know about it
We excel in the former
Often struggle with the latter
That’s why we need to give
emphasiz on on GOOD Public Image

“Public relations / Public Image is about
Reputation
the result of what you do, what you say, and
“what others say about you”

Thus, we have the future of our
great organisation in our OWN hands,
and it all starts at GRASS ROOTS level …
What we all do in our own community,
the image of Rotary that WE project …
“think locally, act locally”.

Do things that make the general
public sit up and take notice of
Rotary and what we do…
Rotary’s Public Relations or Public Image -
is the responsibility of
EACH AND EVERY Rotarian.

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Pi and membership

1. 2016 Public Relations and Membership PDG Upkar Singh Sethi ARPIC-Assistant Rotary Public Image Co-ordinator Districts 3070,3080,3090,3100

3. BASIC QUESTION IF PEOPLE DON’T KNOW ABOUT ROTARY WHY WOULD THEY WANT TO JOIN.

4. STRENGTHENING ROTARY | Never Heard of Rotary Know Name Only Some Familiarity SEIGAL – GALE ‘S SURVEY SHOW

5. “We are the greatest story never told. Quite simply, strengthening our brand is essential to Rotary’s future.”

6. • Explain who we are • What we do • Why we matter.

7. Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does

8. Tell our Rotary story We have to be telling our story with a unified voice, in a compelling way with a consistent message and the story has to have a humanitarian touch.

9. WHAT IS ROTARY? Unites leaders to exchange ideas and take action to improve communities everywhere CONSISTENT MESSAGE

10. EXCHANGE IDEAS TAKE ACTION JOIN LEADERS OUR MESSAGE

11. • Smart • Compassionate • Persevering • Inspiring STRENGTHENING ROTARY | OUR UNIFIED VOICE

12. OUR VISUAL IDENTITY STRENGTHENING ROTARY |

13. Tell our Rotary story We have to be telling our story with a unified voice, in a compelling way with a consistent message and the story has to have a humanitarian touch.

14. Public Image is a result of ---- Doing good, and letting people know about it We excel in the former Often struggle with the latter That’s why we need to give emphasiz on on GOOD Public Image

15. “Public relations / Public Image is about Reputation the result of what you do, what you say, and “what others say about you”

16. Thus, we have the future of our great organisation in our OWN hands, and it all starts at GRASS ROOTS level … What we all do in our own community, the image of Rotary that WE project … “think locally, act locally”.

17. Do things that make the general public sit up and take notice of Rotary and what we do… Rotary’s Public Relations or Public Image - is the responsibility of EACH AND EVERY Rotarian.

18. THE END RESULT million members delivering a consistent message 1.2= more members, donors, partners stronger brand greater impact = = STRENGTHENING ROTARY |

19. Success builds Success Brand Strength Membership Giving Projects Impact

20. Questions

21. 2016 THANK YOU!

Editor's Notes

#2: INTRODUCE MYSELF Rotary Showcase is RI’s online tool that allows Rotarians and Rotaract leaders to share their projects with the world. While anyone can view the site only member access authenticated users can upload a project including photos and video. Users can comment on projects they find interesting or gain ideas for future projects.
#3: Rotary.org/Showcase or connect through Member Access Online tool where Rotarians and Rotaractors broadcast information and share service projects with the world Add and join service projects, connect with other clubs and districts, and explore the variety of projects that Rotarians are undertaking
#10: Rotary.org/Showcase or connect through Member Access Online tool where Rotarians and Rotaractors broadcast information and share service projects with the world Add and join service projects, connect with other clubs and districts, and explore the variety of projects that Rotarians are undertaking
#11: Speaking points: These three ideas are the very essence of Rotary: Rotary brings leaders together ― we are a catalyst for collaboration and for improvement in our communities. We exchange ideas, bringing our expertise and our diverse perspectives to bear on community problems. Then, because ideas are only the first part of the solution and Rotarians are interested in solving problems, Rotarians take action. By taking these three thoughts ― JOIN LEADERS, EXCHANGE IDEAS, and TAKE ACTION ― we can help every Rotarian to create an “elevator speech” that reflects his or her personal Rotary experience and culture as well as these three elements.
#17: Rotary.org/Showcase or connect through Member Access Online tool where Rotarians and Rotaractors broadcast information and share service projects with the world Add and join service projects, connect with other clubs and districts, and explore the variety of projects that Rotarians are undertaking
#18: Rotary.org/Showcase or connect through Member Access Online tool where Rotarians and Rotaractors broadcast information and share service projects with the world Add and join service projects, connect with other clubs and districts, and explore the variety of projects that Rotarians are undertaking
#21: While this has been a brief overview of how things currently exist on Rotary Showcase, we are currently working to further enhance the site based on feedback we’ve received from our users. While we currently have over 900 projects uploaded to the site, we do see a need for further assistance on how to construct your project’s story. If you’d like to learn more about effectively promoting your club’s and district’s service endeavors, I encourage you to register for our webinar in November: Share your Impact! How to craft your service story at www.rotary.org/webinars EPR Login http://mapepr.rotary.org/en/selfservice/Pages/login.aspx nanico@vsnl.com Testing1

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