Seven Steps To An Effective Marketing PlanLinda Carlisle
Ìý
The document outlines a 7-step process for developing an effective marketing plan. The steps include conducting internal and external analyses, defining target customers, competitors, and objectives. It also discusses developing strategies for different marketing mix elements and monitoring the plan regularly to ensure objectives are met.
Elkay's values focus on operating the business with integrity and responsibility to leave it stronger over time through continuous improvement, quality, and commitment to employees, customers, and communities. The document discusses Elkay's values of being in business forever, knowledge empowering people, and making a profit honorably by benefiting all stakeholders. It emphasizes the importance of effective communication, trust, and treating people with respect.
Linda Carlisle's electronic portfolio summarizes her experience in marketing and branding roles over 15+ years. She served as Director of Brand Development for RR Donnelley Logistics, establishing their brand identity and growing the division to $1.1 billion. She then started her own marketing firm, developing branding strategies and campaigns for various clients. Most recently, she was Director of Marketing at Sawgrass Technologies, leading a major rebranding initiative through new branding, packaging, websites and a "Green Ink" positioning paper.
The document discusses designing teams and processes to adapt to changing needs. It recommends structuring teams so members can work within their competencies and across projects fluidly with clear roles and expectations. The design process should support the team and their work, and be flexible enough to change with team, organization, and project needs. An effective team culture builds an environment where members feel free to be themselves, voice opinions, and feel supported.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Ìý
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Ìý
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The document details a 18 stop road trip from Ohio to California between January 10-20th. Key stops included Nashville for dinner and honky tonk bars, Memphis to visit Elvis Presley's house, Little Rock to see the Clinton Library, Tulsa for art deco buildings and an oil derriller statue, Oklahoma City memorial, Santa Fe capital building, Grand Canyon for a mule trail hike, Oatman known as the "whacky donkey town", and ending in Los Angeles.
This document proposes a mobile news platform that summarizes news stories in visual infographics instead of text for quick consumption on mobile devices. It would utilize a combination of paid editors, volunteer editors and artists to turn news stories into comic-strip style visual summaries within 3 hours. Revenue would come from advertising, licensing summaries and syndication. The goal is to become the leading visual news platform and reach 50 million subscribers generating $200 million by 2016. It requests $500,000 in funding to build out headquarters and scale the platform.
Manti Te'o met a girl online who he believed died but then contacted him via cell phone, however it turned out to be a prank by his friend Ronaiah Tuiasosopo who "catfished" or deceived Te'o by creating a fake online persona.
Manhattan still has a literary scene despite bookstores vanishing, with a few literary bars and book-themed hotels emerging to fill the void, while mainstays like The Strand and Barnes & Noble still survive, attracting young writers with dreams who continue to come to NYC.
The Jets lost their playoff hopes to the Titans after the Titans scored the longest touchdown of the game in the 4th quarter on a Kern punt and Sanchez fumble that resulted in a Titans touchdown by Johnson. The Jets allowed 3 sacks on Sanchez and 1 on Tebow and coach Ryan left cursing after failing to make the playoffs.
Israel annexed land in East Jerusalem that connects Jerusalem to an Israeli settlement, requiring the exhuming of Arab graves, which Palestinians say undermines the possibility for peace as the land is essential to them, though Israelis view it as important for security and history reasons, with the US split and Europe negatively reacting but Asia remaining quiet in their opinions.
Many restaurants and grocery stores are mislabeling fish, with 16 restaurants and 39% of 81 grocery stores and restaurants serving mislabeled fish according to tests. While "organic" labeling is regulated, the Department of Agriculture does not punish violators of fish mislabeling. The FDA lists 519 fish names but 1,700 species are actually sold, and consumers often overpay for cheaper fake fish varieties.
WalMart allegedly paid $52,000 in bribes to change a key zoning vote in Mexico, allowing them to build a large "Pyramid" shaped store despite local protests. A strike leader opposing the WalMart construction was subsequently jailed and later died during a hunger strike.
This document discusses open college textbooks that are created by experts, enhanced by users, and made freely available to all. These open textbooks offer fully supported and professionally developed content from top authors. They can be accessed through various formats including online, mobile, audio, print, and alternate formats. Users are able to efficiently study from these textbooks through features like audio study guides, practice quizzes, digital flashcards, and collaboration tools.
This document discusses open college textbooks that are created by experts, enhanced by users, and made freely available to all. These open textbooks offer fully supported and professionally developed content from top authors. They can be accessed through various formats including online, mobile, audio, print, and alternate formats. Users are able to efficiently study from these textbooks through features like audio study guides, practice quizzes, digital flashcards, and collaboration tools.
The document discusses the concept of "FREE attacks" on existing paid business models and services. It defines different types of "FREE" business models including ad-supported, cross-subsidies, gift economies, and labor-exchange models. It provides examples of services like Gmail, Facebook, and Twitter that have used free offerings to disrupt existing paid competitors. The document suggests that "FREE" does not necessarily mean there is no value, as digital services can capture non-monetary value through alternative currencies and means of getting paid.
1) Social media has evolved due to humans' innate social nature and the rapid advancement of communication technologies.
2) Companies are using social media to engage with customers and influencers through campaigns on platforms like Facebook, Twitter, and FriendFeed.
3) Successful social media strategies involve incentivizing users to share content virally and interact with brands through contests, discussions, and branded content.
This document provides an overview of viral and social media marketing services offered by Pandemic Labs, including brand tracking, active brand management, social media strategy consulting, web outreach, social network management, viral marketing, blog creation and management, and blog promotion. The strategies are intended to be used together as part of an integrated online marketing campaign.
This document proposes a mobile news platform that summarizes news stories in visual infographics instead of text for quick consumption on mobile devices. It would utilize a combination of paid editors, volunteer editors and artists to turn news stories into comic-strip style visual summaries within 3 hours. Revenue would come from advertising, licensing summaries and syndication. The goal is to become the leading visual news platform and reach 50 million subscribers generating $200 million by 2016. It requests $500,000 in funding to build out headquarters and scale the platform.
Manti Te'o met a girl online who he believed died but then contacted him via cell phone, however it turned out to be a prank by his friend Ronaiah Tuiasosopo who "catfished" or deceived Te'o by creating a fake online persona.
Manhattan still has a literary scene despite bookstores vanishing, with a few literary bars and book-themed hotels emerging to fill the void, while mainstays like The Strand and Barnes & Noble still survive, attracting young writers with dreams who continue to come to NYC.
The Jets lost their playoff hopes to the Titans after the Titans scored the longest touchdown of the game in the 4th quarter on a Kern punt and Sanchez fumble that resulted in a Titans touchdown by Johnson. The Jets allowed 3 sacks on Sanchez and 1 on Tebow and coach Ryan left cursing after failing to make the playoffs.
Israel annexed land in East Jerusalem that connects Jerusalem to an Israeli settlement, requiring the exhuming of Arab graves, which Palestinians say undermines the possibility for peace as the land is essential to them, though Israelis view it as important for security and history reasons, with the US split and Europe negatively reacting but Asia remaining quiet in their opinions.
Many restaurants and grocery stores are mislabeling fish, with 16 restaurants and 39% of 81 grocery stores and restaurants serving mislabeled fish according to tests. While "organic" labeling is regulated, the Department of Agriculture does not punish violators of fish mislabeling. The FDA lists 519 fish names but 1,700 species are actually sold, and consumers often overpay for cheaper fake fish varieties.
WalMart allegedly paid $52,000 in bribes to change a key zoning vote in Mexico, allowing them to build a large "Pyramid" shaped store despite local protests. A strike leader opposing the WalMart construction was subsequently jailed and later died during a hunger strike.
This document discusses open college textbooks that are created by experts, enhanced by users, and made freely available to all. These open textbooks offer fully supported and professionally developed content from top authors. They can be accessed through various formats including online, mobile, audio, print, and alternate formats. Users are able to efficiently study from these textbooks through features like audio study guides, practice quizzes, digital flashcards, and collaboration tools.
This document discusses open college textbooks that are created by experts, enhanced by users, and made freely available to all. These open textbooks offer fully supported and professionally developed content from top authors. They can be accessed through various formats including online, mobile, audio, print, and alternate formats. Users are able to efficiently study from these textbooks through features like audio study guides, practice quizzes, digital flashcards, and collaboration tools.
The document discusses the concept of "FREE attacks" on existing paid business models and services. It defines different types of "FREE" business models including ad-supported, cross-subsidies, gift economies, and labor-exchange models. It provides examples of services like Gmail, Facebook, and Twitter that have used free offerings to disrupt existing paid competitors. The document suggests that "FREE" does not necessarily mean there is no value, as digital services can capture non-monetary value through alternative currencies and means of getting paid.
1) Social media has evolved due to humans' innate social nature and the rapid advancement of communication technologies.
2) Companies are using social media to engage with customers and influencers through campaigns on platforms like Facebook, Twitter, and FriendFeed.
3) Successful social media strategies involve incentivizing users to share content virally and interact with brands through contests, discussions, and branded content.
This document provides an overview of viral and social media marketing services offered by Pandemic Labs, including brand tracking, active brand management, social media strategy consulting, web outreach, social network management, viral marketing, blog creation and management, and blog promotion. The strategies are intended to be used together as part of an integrated online marketing campaign.