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Jul 6, 2016Download as pptx, pdf

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This document introduces knw., a new email newsletter aimed at a diverse audience of trendsetters and influencers. The founder, Tremayne Tatem, previously worked at the Wall Street Journal and received an MS in media business. knw. currently has 350 subscribers across 11 markets and achieves high open and delivery rates. It sees an opportunity in the growing "new mainstream" audience, including African Americans, Latino Americans, and Asian Americans, who have over $1 trillion in buying power. The newsletter aims to become an audience activation platform through compelling content and commerce.

Meet the Founder
TREMAYNE TATEM
#followthegiraffe
Page: 2
Drives company vision, strategy and growth.
Led MVP efforts; and became finalist in 2015
WeWork x Hennessy business competition. (Troy
Carter, judge) Received M.S. of Media Business at
Full Sail University.
Founder + CEO

#followthegiraffe Page: 4
Definitive voice of
the new mainstream.
Our beta group of 350 diverse subscribers from 11 markets read knw. for
weekly insight on the shifting cultural, tech and business dynamics and
demographics in America. Culturally curated; and delivered straight to
their inbox every Sunday.
30% open rate
99.5% delivery rate to an engaged and educated audience.

Our Purpose
We activate an audience of trendsetters,
education enthusiasts, media influencers,
social activists and content creators via
compelling content and commerce that define
their lifestyle and aspirations.
We are Platform agnostic in intention, people
powered in influence.
#followthegiraffe Page: 6
We exist to become an audience activation platform.

The "new mainstream" includes, but not limited to largely of African-Americans, Latino
Americans, and Asian-Americans. This growing group (majority-minority) has an expansive
buying power, unique consumption habits, and over index in media consumption.
THE MARKET
The Making Of A Multi-Cultural Super Consumer.
120M in U.S.
$1 Trillion in Buying Power
Strong support for favorite brands.
Spends more time online.
#followthegiraffe Page: 8

Are you in?
CONTACT
484-809-9452 tt@theknw.net
#followthegiraffe

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pitch-teaser

1. new media for the new mainstream. An entirely new email newsletter from former award-winning Wall Street Journal sales executive.

2. Meet the Founder TREMAYNE TATEM #followthegiraffe Page: 2 Drives company vision, strategy and growth. Led MVP efforts; and became finalist in 2015 WeWork x Hennessy business competition. (Troy Carter, judge) Received M.S. of Media Business at Full Sail University. Founder + CEO

3. #followthegiraffe Page: 4 Definitive voice of the new mainstream. Our beta group of 350 diverse subscribers from 11 markets read knw. for weekly insight on the shifting cultural, tech and business dynamics and demographics in America. Culturally curated; and delivered straight to their inbox every Sunday. 30% open rate 99.5% delivery rate to an engaged and educated audience.

4. Email newsletter landscape. THE COMPETITION Daily email newsletter for female millennials. 3.5M subscribers Raised Series B $8million. (June 1, 2016) Daily email newsletter for young professionals. 75K subscribers. Raised Seed round $300K (January 2016) Page: 5#followthegiraffe

5. WHY NOW? #followthegiraffe Page: 6 50% FB BRAND ENGAGEMENT DROPPING. $84B AMOUNT THAT WILL BE SPENT ON NATIVE ADS BY 2020. $25M AMOUNT 500 STARTUPS IS INVESTING IN FOUNDERS OF COLOR. ~SOCIAL MEDIA ENGAGEMENT DROPPING.~ ~NATIVE ADVERTISING INCREASING.~ ~MORE INVESTMENTS MOVING TOWARDS UNDERSERVED MARKETS.~

6. Our Purpose We activate an audience of trendsetters, education enthusiasts, media influencers, social activists and content creators via compelling content and commerce that define their lifestyle and aspirations. We are Platform agnostic in intention, people powered in influence. #followthegiraffe Page: 6 We exist to become an audience activation platform.

7. The "new mainstream" includes, but not limited to largely of African-Americans, Latino Americans, and Asian-Americans. This growing group (majority-minority) has an expansive buying power, unique consumption habits, and over index in media consumption. THE MARKET The Making Of A Multi-Cultural Super Consumer. 120M in U.S. $1 Trillion in Buying Power Strong support for favorite brands. Spends more time online. #followthegiraffe Page: 8

8. Are you in? CONTACT 484-809-9452 tt@theknw.net #followthegiraffe

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