Pixar adv 420
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Pixar is launching an international marketing campaign to promote its movies in other languages on social media. The strategy is to first translate popular movies like The Incredibles and Toy Story into Spanish and advertise on Facebook and Twitter. This will include creating localized social media accounts in each target language and posting clips, updates and statuses to build an engaged audience. The goals are to increase international movie sales and brand awareness over time by starting with one language at a time.
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Pixar adv 420
- 1. Pixar Marketing to the World
- 2. Emeryville, California Reaching out to the world Indias Population French, Arabic, Spanish The Strategy
- 3. Year One Logical to only do one language at a time Translate popular movies o Recent and Classic o Translator Price o Spanish Timeline
- 4. Start with Spanish Video Compilation of popular films Advertise on Facebook and Twitter Digital Marketing
- 5. Incredibles Up Wall-E Toy Story Series o One, Two and Three Popular Pixar Movies
- 6. Tweet regularly in different languages Create accounts for each language o Reach out to each country o Show smalls clips from each movie Twitter Campaign
- 7. Create a likeable page Short but in depth about section Multiple posts o Videos o Updates o Statuses Facebook Campaign
- 8. Translator Pricing o $36/hour Social Media Campaign Pricing o Twitter $2,000-$4,000/month o Facebook $2,500-$5,000/month Pricing Standard Price Minimum Price English to Spanish $34.98/hour $26.29/hour English to Arabic $34.24/hour $25.69/hour English to French $36.88/hour $26.46/hour
- 9. One Language vs. One Movie o Make more money on more movies o Better Focus After Year One
- 10. Measuring Impact o Klout Campaign Accounts o Numbers Tracks data on movie sales Impact