Plan Presentation

Mar 17, 2009Download as PPT, PDF0 likes219 views

The document discusses making changes and creating a marketing plan for Ursuline Academy. It analyzes the school's strengths, weaknesses, opportunities, and threats through a survey. It proposes fundraising goals and vehicles like events, an annual campaign, major gifts and capital campaigns. It recommends improving events, volunteer recruitment, and using the school's strengths like facilities. It also suggests advertising themes to promote the school and establishing endowments through the local community foundation.

CHANGE! To become different, or make something different. Substitute or replace something. To pass from one state or stage to another.

CHANGE! Definition of insanity: Doing the same thing over and over and over again, and expecting a different result. Benjamin Franklin

Marketing 101 Better Mousetrap Theory Better Path Theory Start with an external & internal audit - Research Why start with a Marketing PLAN?

Why a PLAN? Documents our efforts List haves, needs, how to get it , and how we will account for it Demonstrate action to be taken Organize steps Define issues, the market & vehicles Demonstrate management expertise

Survey Results UA provides Quality Catholic Education Family Oriented, friendly Tradition of Service�� Serviam Small class size = intimacy & attention

Our Mission Ursuline Academy strives to create a nurturing community where students are challenged to develop intellectually, personally, spiritually and socially in an environment permeated by the motto�� SERVIAM .

S. W. O. T. Strengths: Academic excellence School tradition Family, neighborhood presence Small class size Buildings and grounds SCI/Benedictine relationship

S. W. O. T. Weaknesses: Old building needing repair Lack of sports presence Staffing uncertainty Rumors of closing Low stakeholder participation SCI/Board of directors

S. W. O. T. Threats: Shrinking elementary class sizes Competition Lack of fundraising history Financial instability Low stakeholder participation

S. W. O. T. Opportunities: College credit program (4+1) Student/teacher relationship Student growth Market confidence Marketing expertise Tradition/passion for UA

Fundraising Goal The school needs Purpose of raising the funds Our VISION Set by board/management

The Vehicles EVENTS Definition of insanity Complete or well-rounded development plan

The Vehicles Annual Campaign �C Events Major Gifts Planned Gifts Capital Campaign Advertising/PR

Participation Alumni Association Booster Club Parent Association Students/Ambassadors Community

What Can We Do? Take a hard look at EVENTS Better scheduling Volunteer membership drive Broaden our world of influence TagTee.com Utilize our strengths - Facilities

Organizational Roles Clearly define the purpose Focus on activities that support the stated purpose Attention to both internal and external forums Recruitment and organizational systems

Promote UA Advertising/PR Campaign Theme: Take Another Look at Ursuline Academy OR Where else can you earn college credits while attending high school?

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Plan Presentation

1. ?

2. Ursuline Academy��s Future

3. ?

4. CHANGE! To become different, or make something different. Substitute or replace something. To pass from one state or stage to another.

5. CHANGE! Definition of insanity: Doing the same thing over and over and over again, and expecting a different result. Benjamin Franklin

6. Marketing 101 Better Mousetrap Theory Better Path Theory Start with an external & internal audit - Research Why start with a Marketing PLAN?

7. Why a PLAN? Documents our efforts List haves, needs, how to get it , and how we will account for it Demonstrate action to be taken Organize steps Define issues, the market & vehicles Demonstrate management expertise

8. Survey Results UA provides Quality Catholic Education Family Oriented, friendly Tradition of Service�� Serviam Small class size = intimacy & attention

9. Our Mission Ursuline Academy strives to create a nurturing community where students are challenged to develop intellectually, personally, spiritually and socially in an environment permeated by the motto�� SERVIAM .

10. S. W. O. T.

11. S. W. O. T. Strengths: Academic excellence School tradition Family, neighborhood presence Small class size Buildings and grounds SCI/Benedictine relationship

12. S. W. O. T. Weaknesses: Old building needing repair Lack of sports presence Staffing uncertainty Rumors of closing Low stakeholder participation SCI/Board of directors

13. S. W. O. T. Threats: Shrinking elementary class sizes Competition Lack of fundraising history Financial instability Low stakeholder participation

14. S. W. O. T. Opportunities: College credit program (4+1) Student/teacher relationship Student growth Market confidence Marketing expertise Tradition/passion for UA

15. Fundraising Goal The school needs Purpose of raising the funds Our VISION Set by board/management

16. The Vehicles EVENTS Definition of insanity Complete or well-rounded development plan

17. The Vehicles Annual Campaign �C Events Major Gifts Planned Gifts Capital Campaign Advertising/PR

18. Participation Alumni Association Booster Club Parent Association Students/Ambassadors Community

19. What Can We Do? Take a hard look at EVENTS Better scheduling Volunteer membership drive Broaden our world of influence TagTee.com Utilize our strengths - Facilities

20. Organizational Roles Clearly define the purpose Focus on activities that support the stated purpose Attention to both internal and external forums Recruitment and organizational systems

21. Promote UA Advertising/PR Campaign Theme: Take Another Look at Ursuline Academy OR Where else can you earn college credits while attending high school?

22. Endowments Giving through the Sangamon County Community Foundation Methods of support Unrestricted funds Scholarship funds Field of interest funds Organization endowment funds Designated endowment funds Donor-advised funds

23. ?

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