Podcasting for Beginners

Aug 30, 2018Download as PPTX, PDF0 likes27 views

If you are looking for advice on how to start a podcast, what type of show you want, how to find guests, how to pitch yourself as a guest, what to do and what not to do.

“I am Louise Brogan
My podcast is
Social Bee Podcast
3
HELLO!

What is it about?
▹ Interviewing (mainly) women
etnrepreneurs about their journey
so far
▹ Sharing social media tips and
advice
▹ Some solo shows.
4

7
Why a guest based show?
Initially, I decided to have a guest based show, as I
wanted to inspire other women to think about
starting a business.
Also – I thought it would be a great way to get
content for the show!

Cons
You are promoting
other people’s
businesses
Pros and Cons
Pros
I get to meet lots of
really fascinating
women and hear about
their businesses – plus
grow a fantastic online
network!
8

9
How Do I find Guests?
Initially, I looked for guests who I had
connections with, and who were ‘easy
to ask’
Then I went through a period of
accepting requests..
Now a little more strategic…

Podcasting
Services
I receive an email once a week
from PodcastGuests.com
I choose interesting sounding
potential guests from the list and
email them
10

“
12
▹ Depending on how
many I have on my list
– if I get an email from
someone pitching me
for a guest spot, I will
read through and
decide if they are
suitable.

13
If you pitch a podcast…
1. Have listened to their show before
2. If it is an interview show, what is your
story?
3. Make your pitch nice and short
4. BE polite!
5. It won’t hurt to have been in contact
with the host on
Twitter/Instagram/FB before you
pitch

14
What not to do…
▹ Keep changing your timeslot
▹ Sell sell sell
▹ Not sending through your
images/bio
▹ Not sharing the episode once it
goes live

15
What about Solo Episodes
▹ Having a solo episode gives you
time to shine
▹ Pick topics relevant to your
business
▹ Have a goal in mind!

16
Examples…
▹ I recently ran an online summit
called Raising Your Visibility
▹ This gave me a chance to host
asolo episode on what it means to
raise your visibility, and then
follow up with an episode on how
to run an online summit..

17
Guest-watch
▹ I also then invited my summit
hosts to come onto my podcast to
talk about their businesses – win-
win!

18
Guest-watch
▹ I keep my eyes open for
interesting business women
inside Facebook groups, on
Twitter chats and on LinkedIn..
You never know when a podcaster
is scouting for guests!

19
What makes a good guest?
▹ Ideally someone who is not new to
podcasting!
▹ Someone who has a story to tell
▹ Something to share with your
audience
▹ Someone who lets the interviewer
get a word in edgeways ;)

20
What about a freebie?
▹ The best guests are those who
have something to offer your
audience!
▹ A freebie pdf, a free email series,
a mini training…

22
So your podcast is live..
What next?
▹ How do you promote your
podcast?
▹ Ask your guests to share it with
their audience
▹ Tweet, Facebook,
Instagram…wherever your ideal
listener hangs out

23
Share share share
▹ There are specific groups online
for podcast sharing
▹ E.g. Help A Podcaster Out,
▹ ShePodcasts, PodernFamily
▹ Use podcasting hashtags

24
Email your list
▹ Send your podcast episode out
weekly to your list
▹ Ask your listeners to share it with
one other person who may be
interested in listening

25
Press
▹ Reach out to journalists – my
podcast was mentioned in The
Guardian as I tweeted the
journalist who runs the podcasting
column, and sent her a nice email
asking her to have a listen.

26
Guest Appearances
▹ Appear on other people’s blogs,
podcasts and memberships to
raise awareness of your podcast!
▹ www.socialbeeni.com/podcast

This document provides guidance on creating a successful podcast. It emphasizes designing a show that stands out from overly technical or "get rich quick" niches by being casual, funny, and helpful. It advises determining the existing landscape and carving out a unique niche. The opening should quickly set the scene and tone to engage listeners. Building community around the show and practicing strong interview skills to learn guests' stories are also recommended. The goal is to make listeners fall in love with the show quickly through an authentic voice and marketing both inside and outside the podcast.

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Podcasting for Beginners

1. Podcasting

2. What I have learned about podcasting 2

3. “I am Louise Brogan My podcast is Social Bee Podcast 3 HELLO!

4. What is it about? ▹ Interviewing (mainly) women etnrepreneurs about their journey so far ▹ Sharing social media tips and advice ▹ Some solo shows. 4

5. So far 36 episodes ��…

6. “ Preparation and planning are key! 6

7. 7 Why a guest based show? Initially, I decided to have a guest based show, as I wanted to inspire other women to think about starting a business. Also – I thought it would be a great way to get content for the show!

8. Cons You are promoting other people’s businesses Pros and Cons Pros I get to meet lots of really fascinating women and hear about their businesses – plus grow a fantastic online network! 8

9. 9 How Do I find Guests? Initially, I looked for guests who I had connections with, and who were ‘easy to ask’ Then I went through a period of accepting requests.. Now a little more strategic…

10. Podcasting Services I receive an email once a week from PodcastGuests.com I choose interesting sounding potential guests from the list and email them 10

11. Cold Calling SOMETIMES works…. 11

12. “ 12 ▹ Depending on how many I have on my list – if I get an email from someone pitching me for a guest spot, I will read through and decide if they are suitable.

13. 13 If you pitch a podcast… 1. Have listened to their show before 2. If it is an interview show, what is your story? 3. Make your pitch nice and short 4. BE polite! 5. It won’t hurt to have been in contact with the host on Twitter/Instagram/FB before you pitch

14. 14 What not to do… ▹ Keep changing your timeslot ▹ Sell sell sell ▹ Not sending through your images/bio ▹ Not sharing the episode once it goes live

15. 15 What about Solo Episodes ▹ Having a solo episode gives you time to shine ▹ Pick topics relevant to your business ▹ Have a goal in mind!

16. 16 Examples… ▹ I recently ran an online summit called Raising Your Visibility ▹ This gave me a chance to host asolo episode on what it means to raise your visibility, and then follow up with an episode on how to run an online summit..

17. 17 Guest-watch ▹ I also then invited my summit hosts to come onto my podcast to talk about their businesses – win- win!

18. 18 Guest-watch ▹ I keep my eyes open for interesting business women inside Facebook groups, on Twitter chats and on LinkedIn.. You never know when a podcaster is scouting for guests!

19. 19 What makes a good guest? ▹ Ideally someone who is not new to podcasting! ▹ Someone who has a story to tell ▹ Something to share with your audience ▹ Someone who lets the interviewer get a word in edgeways ;)

20. 20 What about a freebie? ▹ The best guests are those who have something to offer your audience! ▹ A freebie pdf, a free email series, a mini training…

21. 21 What guests should not do ▹ If you are going to be a guest on a podcast, this is an opportunity to raise your profile ▹ HOWEVER ▹ You want to give value to the audience and the host ▹ You are not there simply to self- promote

22. 22 So your podcast is live.. What next? ▹ How do you promote your podcast? ▹ Ask your guests to share it with their audience ▹ Tweet, Facebook, Instagram…wherever your ideal listener hangs out

23. 23 Share share share ▹ There are specific groups online for podcast sharing ▹ E.g. Help A Podcaster Out, ▹ ShePodcasts, PodernFamily ▹ Use podcasting hashtags

24. 24 Email your list ▹ Send your podcast episode out weekly to your list ▹ Ask your listeners to share it with one other person who may be interested in listening

25. 25 Press ▹ Reach out to journalists – my podcast was mentioned in The Guardian as I tweeted the journalist who runs the podcasting column, and sent her a nice email asking her to have a listen.

26. 26 Guest Appearances ▹ Appear on other people’s blogs, podcasts and memberships to raise awareness of your podcast! ▹ www.socialbeeni.com/podcast

27. Any Questions? 27

�ݺ�ߣ

Podcasting for Beginners

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