SMWpodcastAfrica presentation
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This document provides an overview of a podcasting class in Africa. It discusses how podcasting can be used to build authority, grow an audience, and fill market voids. The class will cover topics like podcasting trends, pre-launch preparations, launching a podcast in 20 minutes, and growing an audience post-launch. Attendees will learn about popular podcast directories, monetization strategies, and how podcasts can help develop Africa. The facilitators will share success tips and contact information for those interested in the class.
![In the future, everyone will have a podcast. So
start yours now. When [podcasts] are in cars,
that Top 100 [iTunes] real estate is going to be
all corporations that spend millions of dollars
marketing their shows. Therell be 80 Discovery
Channel podcasts, 100 ESPN podcasts, and to
be in the Top 100 is going to be damn near
impossible.
When do you want to tap into this opportunity?](https://image.slidesharecdn.com/22a17e96-64f3-4076-9a34-3f32a4ecc093-150311060937-conversion-gate01/85/SMWpodcastAfrica-presentation-10-320.jpg)
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SMWpodcastAfrica presentation
- 1. Harnessing the PODCASTING Goldmine in AFRICA JESSE ONOMIWO #SMWPODCASTAFRICA
- 2. Pre-assessment Test Do you want to: Build your authority and credibility in a niche? Increase the demographic of your audience? Grow your audience, build an intimate connection with them, find out what their struggles are, and then create solutions for them? Fill a void in the marketplace with valuable content? Build a business around a topic you are passionate about? Then you are in the right class. WELCOME!
- 3. jesse ONOMIWO Digital Marketing Strategist & E-Business Pro(CRM) Project owner, Startifies.COM(Startup Stories Podcast) 3 Meet the facilitators!
- 4. Founder/Host of Audacity2Lead Podcast,Twitter Hangout and Trainings dayo SAMUEL
- 5. WHAT TO EXPECT Shocking Facts SESSION 1: PODCASTING AND THE FUTURE SESSION 2: PRE-LAUNCH HOUSE KEEPING SESSION 3: THE MEAT-LAUNCH IN 20 MINUTES SESSION 4: POST-LAUNCH CONCERNS
- 6. SHOCKING FACTS In 60 Seconds, 15000 tracks are downloaded on iTunes Over 1 billion ACTIVE subscribers on iTunes The next frontier is your car: 50% of new cars sold will have Internet connectivity; by 2025, it will be all of them.
- 7. will be available on these car models
- 9. These big players are moving into the dashboard of EVERY car rolling off the factory lot in 2015 and beyond
- 10. In the future, everyone will have a podcast. So start yours now. When [podcasts] are in cars, that Top 100 [iTunes] real estate is going to be all corporations that spend millions of dollars marketing their shows. Therell be 80 Discovery Channel podcasts, 100 ESPN podcasts, and to be in the Top 100 is going to be damn near impossible. When do you want to tap into this opportunity?
- 11. SESSION 1: PODCASTING AND THE FUTURE
- 12. WHAT IS PODCAST? A series of digital media files(either audio, video) that are released in episodes and often delivered through web syndication feeds(popularly called RSS). Feeds like this one provide updates whenever there is new content. WHAT A PODCAST IS NOT Any audio recording cannot be referred to as a podcast because it has a download link, probably sitting outside your primary website. A podcast cannot be called so, except It can be subscribed to via an RSS subscription.
- 13. WHY PODCASTING IS AN EFFECTIVE MARKETING STRATEGY Content is on-demand,targeted(niche-based) and free Breeds connection due to the power of voice. Everybody can listen to you because of directories Strong relationships with industry influencers.. Helps build niche authority
- 14. Bonus 1: SUCCESS STORIES
- 15. SESSION 2: PRE-LAUNCH HOUSE KEEPING
- 16. Find your NICHE & Podcast Topic PASSION MESSAGE SKILLS Nexus Of Flow I N S P I R E
- 17. Got competitors? How do you stand out? Do yours differently Find your USP Be yourself
- 18. PROFILING YOUR AVATAR(perfect listener) In at least 500 words, describe him/her with: Name, age, job, situation, income class,lifestyle,etc Struggles, obstacles, pain,etc What solution can you provide Ask your typical avatar questions
- 19. DETERMINE YOUR PODCAST FORMAT Length Frequency Solo or co-host Interviews
- 21. SESSION 3: THE MEAT-LAUNCH IN 20 MINUTES
- 22. SUMMARY OF STEPS 1. Record 2. Edit and convert 3. Tag 4. Upload to media host 5. Publish 6. Set up your feed 7. Submit to iTunes 8. Explore other directories
- 23. Its all about the Mic Your phone Digital voice recorder Dynamic microphone 1. RECORDING
- 24. 2. Edit and convert file to MP3 format Free softwares Others: WavePad PodProducer
- 25. 3. Tagging your MP3 files Use ID3 tag editor software to put author information,title,genre(use podcast),album art,comment 4. Upload to Media file host Use cloud-based media hosting services like Libsyn, Blubrry, Podbean I like podbean because the smallest plan allows you to offer a mobile app version downloadable by your listeners. Others are Archive.org, Buzzsprout.com, Podgarden.com, SoundCloud.com, Amazon S3
- 26. 5. Publish Website hosting You will need to feature your podcasts on your own website if you have serious plans for converting your listening audience into real followers who you can eventually extend a service or sales to; or grow a database. I suggest building your website on Wordpress because of the vast collection of plugins you can have access to. Plugins make it easy to add amazing functionalities to your site.
- 27. 6. Set up your feed(Demo) If you upload your files to a site like Libsyn or Podbean, the feed creation is done automatically for you. Alternatively, if you have your media files hosted on ordinary file hosting service like Amazon S3 or Archive.org, you will need the Powerpress plugin. This will generate a one-time feed url for you.
- 28. 7. Submit to iTunes(Demo) Take your feed to Feedburner.com This ensures your subscribers are still subscribed to your feedburner feed even if you change where Feedburner gets its feed from.
- 29. iTunes will give you a confirmation message, letting you know that there may be a review process for your podcast. Typically within 24 to 48 hours, you will receive an email letting you know if youre approved. Three to five days after that, people can begin searching and finding your podcast in the iTunes store.
- 30. Other top podcast directories Soundcloud Iono fm Blogtalkradio Libsyn Castroller Podcastdirectory Allpodcasts Blubbry
- 31. BONUS: RESOURCES SUMMARY Recording and Editing: Download these free softwares Audacity, Garage Band, WavePad, PodProducer Remote interviews: Skype, Ecamms CallRecorder, Pamela. Audio Branding: Fiverr is your go-to spot for a cool $5 audio branding. Music: MusicAlley.com.There is a wide array of sound effect portals that contain royalty-free sound effects that are suitable for incorporating into your podcast. Here are just a couple of sources... http://www.digital-sound-effects.com, http://www.powerpoint- resources.com/sound- effects.htm FreeSound.org, FreeSFX.co.uk Stock Photography for your posts or podcast: Compfight.com, FreeImages.com, MorgueFile.com, Corbis Design: CorelDraw, Photoshop, or Illustrator, Canva, Picmonkey. You will need an artwork for your podcast, or a visual illustration for your posts. Usually, 14001400 pixels image is iTunes recommended size, and you can quickly do that if you know how to use either of these softwares. You could ask me to design for you, though.
- 33. How To Grow Your Audience Leverage massive directories Connect with your fans Build intimacy Release fresh content (such that your listeners feel they need to dig your archives not to have missed anything) Be active on Social media Leverage on your partners/show guests
- 34. BONUS: PODCASTING SUCCESS TIPS Known frequency: Just like a newspaper or magazine, podcast listeners will expect a new episode of your podcast on a regular interval. If you dont deliver, youll lose them. Determine Your Audience: Think about what information the people who you are trying to reach want. Generally, this is not a commercial about your company. Promote Your Podcast Elsewhere: You cant just expect people to find your podcast. Promote it on your website, Twitter, Facebook,Instagram,etc and at the bottom of your e- mails. Be Patient: It takes a while for a podcast to catch on, and few become huge hits. Dont get caught up in numbers. If youre trying to be a thought leader, maybe 1,000 of the right people are better than 10,000 random people.
- 35. EXTRAS Monetizing your podcast Hot podcast niches Using podcasts to develop Africa