Point of view 2
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The document discusses methodologies for encouraging original design solutions and developing a unique creative voice. It hypothesizes that disrupting habitual thinking can create space for innovation by allowing individuality. It provides examples of creative references who found new ways of expression, such as Lennon using personal therapy and Picasso expressing existing content in new ways. The document advocates that designers should fuse practical design skills with responsibility for societal and environmental impacts, encouraging sustainable practices and contributing to overall social and planetary health.
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Point of view 2
- 1. PROBLEM: SEARCH FOR (DESIGN) METHODOLOGIES THAT ENCOURAGE AUTHENTIC, UNTRIED APPROACHES TO DESIGN SOLUTIONS ULTIMATELY LEADING TO A PERSONAL SIGNATURE OR VOICE.
- 2. HYPOTHESIS: METHODOLOGIES THAT DISRUPT HABITUAL THINKING, CAN CREATE SPACE FOR INNOVATION AND ORIGINALITY, AND ALLOW INDIVIDUALITY TO COME FORWARD.
- 3. CREATIVE REFERENCES (a): LENNON: PUBLIC PRIMAL THERAPY (HIGHLY PERSONAL) PICASSO: NEW WAYS OF EXPRESSING EXISTING CONTENT BURTON: CONSISTENT EXPRESSION OF OBSESSION
- 4. CREATIVE REFERENCES (a): JOBS: LOOK TO THE PAST TO KNOW THE DIRECTION FORWARD KALMAN: ITS THE DEVIATED FORM THAT DRAWS ATTENTION AND PRODUCES SOMETHING MEMORABLE LUCAS: DOING THE UNTRIED LEADS TO DISCOVERY
- 5. THE VALORIZED DESIGNER (a): The valorized designer will fuse the practical aspects of design theory and practice with responsibility for the sociological and ecological implications of their work on society and the environment at large.
- 6. THE VALORIZED DESIGNER (b): The designer should be prepared to play an interventional role and encourage clients to become pro-active in developing sustainable production practices.
- 7. THE VALORIZED DESIGNER (c): The designer needs to see his role in the broader context of contributing to the overall health of society and the planet.