Pollard - 800lb gorilla

Aug 3, 2015Download as PPTX, PDF1 like254 views

This document discusses how Rochester, New Hampshire can benefit from being located near Boston, Massachusetts, which is described as an "800 pound gorilla". It recommends that Rochester conduct business intelligence on Boston's economy, development projects, and influential organizations. It also suggests that Rochester develop and promote its own story by highlighting key projects in sectors like advanced manufacturing, workforce education, and retail development. Examples of recent economic development successes in Rochester are provided.

How to take advantage of and
benefit from the 800 pound
gorilla next door

How Rochester benefits from the 800
pound gorilla next door
? What kind of Gorilla do
you have?
? Business Intelligence
? Have a Story to “Sell”?
? Strategize & Execute
Karen Pollard, CEcD

What kind of Gorilla is Boston?
(and is that the ONLY Gorilla?)
? Grand plans for new
development
– Olympic Bid 2024
? Advanced Tech-based
Center of Education
? Authentic History
? Private & Public Investment
? Deep bench of talent &
capital
? Other gorillas?
– Portsmouth, NH (18 mi)
– Why not the others?
Karen Pollard, CEcD

Have a Story to “Sell”?
? Good News “Elevator
Pitch” 2 min or less
? Top 5 Projects
– Diversify
? Good Public Relations
? No “Best Kept Secrets”
? Leverage every
opportunity
? Positioning
Karen Pollard, CEcD

Strength – Advanced Manufacturing
? Tradition of manufacturing
textiles
? Educated workforce
? Low-er cost than Boston &
Portsmouth
? Value added (R&D)
? Composite Materials
? Health Care
? Back Office/Call Center
? Composite Materials
– Aerospace/defense
– Medical devices
– Automotive/marine
Karen Pollard, CEcD
NCS Global’s new
corporate HQ is the
first privately owned
LEED Silver
construction in
Rochester, NH
The joint venture between
Albany International (NH) and
Safran Aerospace (Fr) is
embodied in this 9 acre state-
of-the-art facility opened in
2014, producing composite
aerospace components for
Boeing, Airbus & COMAC.

Strength – Workforce Education
? Technology education
starts in Middle School
? Regional Technology
Center @ Spaulding High
School
? Great Bay ATAC
– 30,000 square feet ready
to train 500 employees
over next 3 years
– Working on a 2+2 BS with
university system of NH
Karen Pollard, CEcD
$20 Million Dept. of Labor Grant to
Great Bay Community College for
Advanced Technology & Academic
Center in Rochester, NH

Strength – Retail Project 1
Rochester Crossing
Karen Pollard, CEcD
? Act like a Site Selector
– Buildout Analysis
– Assess infrastructure
– Traffic Study
– Zoning & Permitting
– Have a Plan B
? Rochester Crossing (The
Wilder Company)
– 238,000 square feet
– +600 employees
? https://youtu.be/ve95
xlTyHEE
Before - 2008
After – 2012

Strength – Retail Project #2
Granite Ridge
Karen Pollard, CEcD
? Competitive: Zoning Unified &
Adopted, 710 Acres
? Analysis: Capacity for 2 MM Sq Ft
? Analysis: $3B Demand for
Amenities, Services &
Entertainment
? Waterstone Development Leasing
500,000 Sq Ft Grand Opening
Spring 2016
? Capital: P3 - Tax Increment
Financing $5 MM Phase 1, further
infrastructure up to $25 MM
? 1995 Value $28,145,137 - 186,372 ft2
? 2014 Value $64,126,634 - 594,316 ft2
? 2030 Est. Value $222,179,930 -
2,210,220 ft2

Phantom Gourmet BBQ & Country Fest
Rochester, NH June 26-28, 2015
Karen Pollard, CEcD
https://youtu.be/OL15Ec7YbM8

Thank You
Karen Pollard, CEcD
Karen Pollard, CEcD, EDP
Economic Development Manager
Rochester, New Hampshire
Karen.pollard@rochesternh.net
www.thinkrochester.biz

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Pollard - 800lb gorilla

1. How to take advantage of and benefit from the 800 pound gorilla next door

2. How Rochester benefits from the 800 pound gorilla next door ? What kind of Gorilla do you have? ? Business Intelligence ? Have a Story to “Sell”? ? Strategize & Execute Karen Pollard, CEcD

3. What kind of Gorilla is Boston? (and is that the ONLY Gorilla?) ? Grand plans for new development – Olympic Bid 2024 ? Advanced Tech-based Center of Education ? Authentic History ? Private & Public Investment ? Deep bench of talent & capital ? Other gorillas? – Portsmouth, NH (18 mi) – Why not the others? Karen Pollard, CEcD

4. Business Intelligence ? Big Picture – Development organizations – Movers & Shakers – Recent Projects, Current News ? Big Data & Little Data – Invest in quality – Make it relevant ? Branding – Much more than a Logo – Authentic promise ? SWOT analysis – Be specific ? Competitive Analysis – Dukakis Center @ Northeastern – Buxton Company ? Partnerships – Be choosy – Be nimble – It’s okay to try something one time Karen Pollard, CEcD

5. Have a Story to “Sell”? ? Good News “Elevator Pitch” 2 min or less ? Top 5 Projects – Diversify ? Good Public Relations ? No “Best Kept Secrets” ? Leverage every opportunity ? Positioning Karen Pollard, CEcD

6. Strength – Advanced Manufacturing ? Tradition of manufacturing textiles ? Educated workforce ? Low-er cost than Boston & Portsmouth ? Value added (R&D) ? Composite Materials ? Health Care ? Back Office/Call Center ? Composite Materials – Aerospace/defense – Medical devices – Automotive/marine Karen Pollard, CEcD NCS Global’s new corporate HQ is the first privately owned LEED Silver construction in Rochester, NH The joint venture between Albany International (NH) and Safran Aerospace (Fr) is embodied in this 9 acre state- of-the-art facility opened in 2014, producing composite aerospace components for Boeing, Airbus & COMAC.

7. Strength – Workforce Education ? Technology education starts in Middle School ? Regional Technology Center @ Spaulding High School ? Great Bay ATAC – 30,000 square feet ready to train 500 employees over next 3 years – Working on a 2+2 BS with university system of NH Karen Pollard, CEcD $20 Million Dept. of Labor Grant to Great Bay Community College for Advanced Technology & Academic Center in Rochester, NH

8. Strength – Retail Project 1 Rochester Crossing Karen Pollard, CEcD ? Act like a Site Selector – Buildout Analysis – Assess infrastructure – Traffic Study – Zoning & Permitting – Have a Plan B ? Rochester Crossing (The Wilder Company) – 238,000 square feet – +600 employees ? https://youtu.be/ve95 xlTyHEE Before - 2008 After – 2012

9. Strength – Retail Project #2 Granite Ridge Karen Pollard, CEcD ? Competitive: Zoning Unified & Adopted, 710 Acres ? Analysis: Capacity for 2 MM Sq Ft ? Analysis: $3B Demand for Amenities, Services & Entertainment ? Waterstone Development Leasing 500,000 Sq Ft Grand Opening Spring 2016 ? Capital: P3 - Tax Increment Financing $5 MM Phase 1, further infrastructure up to $25 MM ? 1995 Value $28,145,137 - 186,372 ft2 ? 2014 Value $64,126,634 - 594,316 ft2 ? 2030 Est. Value $222,179,930 - 2,210,220 ft2

10. Phantom Gourmet BBQ & Country Fest Rochester, NH June 26-28, 2015 Karen Pollard, CEcD https://youtu.be/OL15Ec7YbM8

11. Thank You Karen Pollard, CEcD Karen Pollard, CEcD, EDP Economic Development Manager Rochester, New Hampshire Karen.pollard@rochesternh.net www.thinkrochester.biz

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