MH370 Case Study: Lessons in Social Media and Crisis CommunicationsJulian Matthews
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On March 8, 2014 Malaysia Airlines Flight 370 with 227 passengers and 12 crew on board went missing at about 1.30am. This case study is aimed at deriving lessons form the perspective of social media crisis communications.
This document analyzes the strategic management of Malaysian Airlines. It discusses the airline's history, competitive advantages, a PEST/SWOT analysis, Porter's 5 forces framework, value chain analysis, and conclusions/recommendations. Malaysian Airlines was founded in 1937 and operates mainly out of Kuala Lumpur International Airport. It faces competition from other airlines like Air Asia but maintains competitive advantages through lower prices, good service, and brand recognition. The macro environment in Asia presents opportunities for growth but also threats from factors like rising fuel costs and changing regulations.
This document discusses effective political communication strategies. It emphasizes defining clear, concise messages and choosing the appropriate channels and tactics to deliver them. Effective messages should be short, unique, true, important, emotional and consistent. When developing policy, politicians should engage in wide initial discussions, followed by narrower feedback rounds, and promote the final policies. The goal is to build trust with citizens through active, creative, and honest communication.
This document provides information on youth organization communication and message development. It discusses defining an organization's identity and goals, understanding the target audience, developing key messages, and choosing appropriate communication channels. Effective messaging is described as being clear, short, unique, true, important, emotional and consistent. Different communication tools and channels are presented, including media appearances, advertising, websites, emails and events. Powerful PR writing techniques include having a point, purpose, perspective, proof and including real people. The document emphasizes responding to audiences, using appropriate media strengths, focusing on opinion-formers, and being present, creative, honest and authentic.
14.2.2013 odr転ana je globalna akcija 1 Milijarda ustaje. CMV i Centar E8 su se prikljuili akciji i volonterski organizovali dogaaj ispred glavnog ulaza u 貼elezniku stanicu. Ovo je pratei materijal koji je poslat na konkurs za nagradu Dru邸tva srbije za odnose s javno邸u PRiZNANJE
U sklopu programa PRibli転imo op邸tinu graanima odr転ali smo na poziv IRI - ja seminar u Visokom 4.2.2013. o upotrebi modernog web sajta u komunikacije op邸tine sa graanima.
14.2.2013 odr転ana je globalna akcija 1 Milijarda ustaje. CMV i Centar E8 su se prikljuili akciji i volonterski organizovali dogaaj ispred glavnog ulaza u 貼elezniku stanicu. Ovo je pratei materijal koji je poslat na konkurs za nagradu Dru邸tva srbije za odnose s javno邸u PRiZNANJE
U sklopu programa PRibli転imo op邸tinu graanima odr転ali smo na poziv IRI - ja seminar u Visokom 4.2.2013. o upotrebi modernog web sajta u komunikacije op邸tine sa graanima.
2. Ra zvoj poruke ta je poruka? ta ini poruku? Na koga se odnosi poruka? 29.11.11 centar modernih ve邸tina
3. Poruka Uspe邸ne poruke su jasne, kratke, i skrojene prema poziciji ciljane publike. Va転no je prenositi konzistentnu poruku koristei vi邸estruke kanale komunikacije u datom periodu vremena.
4. ta je poruka ? Dobra poruka je kratka izjava, koja sadr転i odgovor na sledea pitanja: ta je problem Za邸to je to va転no Kako emo ga re邸iti Za邸to ba邸 mi P oruka
5. ta ini poruku? Dobra poruka sadr転i dobru priu kroz koju se vide: Prepoznavanje problema Vizija re邸enja Plan akcije P oruka
6. Na koga se odnosi poruka? Dobra poruka govori jednoj osobi , a obraa se svima Cilj svake poruke je pojedinac ! P oruka
7. Central na poruka P ria od 50 - 100 rei Neka bude kratko i jasno Okrenuta ka budunosti Problem Re邸enje - Pravac Ponavljanje, ponavljanje, ponavljanje
8. Sveta Marovi .... Negativnim pokrivanjem datuma konstituisanja jugoslovenske dr転ave, refleksivno emitovanog i naknadno strukturiranog u antipodni ideolo邸ko-politiki model, injenice i semantika apologijom svoje autonomnosti iskazuju ne ba邸 u pojedinim djelovima originalnu sadr転inu marksistiko-komunistikog osvajanja svijeta .
9. POSTOJI PET ELEMENATA PORUKE Sadr転aj Jezik Prenosilac Nain preno邸enja Vreme i mesto preno邸enja
10. Kakva poruka treba da bude: Jasna Sa転eta Jedinstvena Bitna Istinita Dosledna P oruka