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The document discusses the impact of technological evolution through "3.0" phases, with 1.0 introducing electronic devices and 2.0 introducing computing. 3.0 represents the merging of entertainment and information technologies. It notes that this pattern of evolution is not unique and can be seen across industries as technologies increase efficiency and automation. Key stages are from individual artisans to specialized division of labor to outsourcing. The document identifies common threads of this progression and leading indicators of change like consolidation. It forecasts a more flexible, virtualized future with generalists and specialists blending roles. To position for this future, it recommends investing in talent and tools while renting infrastructure to promote agility.
Post 3 0_roadshow
- 1. Post 3.0 Assessing the Impact of Technology Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 2. Post 3.0 3.0? Not Unique Other Industries Common Threads Leading Indicators Forecasting the Future Positioning for the Future Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 3. 3.0? Evolution of technological innovation and adoption 1.0 - introduction of electronic devices 2.0 - introduction of computing devices 3.0 - melding of entertainment and information technologies - ET/IT mashup Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 4. Not Unique Time honored tradition of technology evolution artisan/craftsman efficiency/productivity division of labor/specialization automation outsourcing Impacts are consistent Reactions are predictable Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 5. Other Industries Furniture Textiles Automobiles Capital Equipment (yes, including computers) Technical Services Creative Services Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 6. Artisan Ef鍖ciency/ Division of Automattion Outsourcing Craftsman Productivity Labor leveraging material monitor single worker, task Furniture tools, power handling, automated hand tools specialization tools measurement processes leveraging material monitor single worker, task Textiles tools, power handling, automated hand tools specialization tools measurement processes leveraging material component/ small team, task Automotive tools, power handling, subassembly same skills specialization tools assembly supply leveraging material component/ Capital small team, task tools, power handling, subassembly Equipment same skills specialization tools assembly, test supply information geographic/ Technical sole specialist, skill level management software tools time zone Services deep expertise segmentation tools distribution content software tools, geographic/ Creative sole artist, total skill level management underlying time zone Services creative control segmentation processes platforms distribution Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 7. Common Threads Artisan/Craftsman Efficiency/Productivity Division of Labor/Specialization Automation Outsourcing Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 8. Leading Indicators Business consolidation Loss of craft Lack of market definition Geographically distributed workflows Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 9. Forecasting the Future Post as a process vs. a business the virtual post house Generalists vs. specialists distinction between off-line and on-line blurring finishing collapsing into single suite/single artist Time and Control vs. Cost and Location maximize editorial and creative flexibility Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11
- 10. Positioning for the Future Invest in talent and tools Rent infrastructure Value agility Operate with a small footprint Copyright 2011 M L Bittle - New York, all rights reserved. Sunday, December 4, 11