Our company provides pay-per-click campaign management services to track the effectiveness of ads and work with clients to determine goals. We use a 5-step plan for pay-per-click campaigns: create informative webpages, generate relevant keywords, build the campaign, monitor results, and improve performance by rewriting ads, optimizing landing pages, and adjusting bid prices. Pay-per-click advertising is an investment that pays for itself by targeting current customers through cost-effective, real-time bidding.