Narendra Modi has established a formidable online presence through social media platforms like Facebook, Twitter, YouTube and Google+ to engage with citizens and promote his campaigns and policies. Starting in 2005 with a personal website, he expanded his digital outreach after becoming Prime Minister in 2014 by leveraging platforms to communicate directly with over 100 million Facebook users and 18.1 million Twitter followers. His online campaigns like #NaMo4PM, #AbkiBaarModiSarkar and slogans promoting initiatives such as "Swachh Bharat" and "Make in India" helped drive his message across India in multiple languages.