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Pr in politics (Narendra Modi)
Narendra Modi
The 15th and the current
Prime Minister of India.
JOURNEY OF NARENDRA MODI ONLINE
From #NaMo4PM to #PMOIndia
Janta maaf
nahi karegi
Abki Baar
Modi Sarkaar
Campaigns Before Elections.
Achhe din
aane wale
hain
#swachbharatabhiyan
#drugfreeindia
#makeinindia
Campaigns After Elections
Definition
Public relations (PR) is the practice of managing
the spread of information between an individual
or an organization (such as a business,
government agency, or a nonprofit organization)
and the public.
Internet
was
emerging
Youth
population was
increasing
40.4M approx.
Modi foreseen the
importance of
digital presence
The journey started on
February 28, 2005 when
NarendraModi.in domain was
created.
In 2005
Pr in politics (Narendra Modi)
With the emergence of Social Media,
he enhanced his reach and joined Twitter in
January 2009 & Facebook in May 2009.
Present Stats:
Facebook Users: 100M+
Twitter Users: 18.1M+
Two-way
Communication
Subtle Image
BuildingFan Base Formation
 Narendra Modi has a formidable presence on Facebook. The Official Page has 26 million
fans and 5.71 lac people are actively engaged with the party.
 The page is constantly updated about the details of his latest visits, rallies, campaigns and
meetings.
 The page expresses strong view points and opinions of the leader along with a pictorial
representation of the same which motivates the audience to keep an eye on the happenings
going around in the political circuit.
 The page brings to life his charismatic personality and showcases the efforts that he is
constantly putting in for the rural and urban crowd.
NaMo on Facebook
Pr in politics (Narendra Modi)
Narendra Modi is undoubtedly the most followed politician on Twitter with
more than 9 million followers.
 He is frequent enough in his tweets which are mostly about the latest party
meetings and updates.
 His tweets are aimed aggressively promoting BJPs manifesto in the recent
times.
 Various pictures of him addressing the electoral campaigns are posted from
time to time so that the followers can get a sneak peek into the on goings.
Narendra Modi on twitter
Pr in politics (Narendra Modi)
Pr in politics (Narendra Modi)
Tweet to the President
Youtube
Subscribers - 226,426
+1000 videos uploaded
www.youtube.com/user/narendramodi
Google+
2,214,433 followers|223,040,795 views
plus.google.com/u/0/+NarendraModi/posts
 This campaign was created as an
expansion of NaMo4PM, with an aim
to target complete nation in mother
tongue.
 Main purpose was to leverage the
popularity of Narendra Modi.
Abki Baar
Modi Sarkaar
o Print Ads in varied languages were
published in all the newspapers.
o TV ads in between the programs.
o Whats App Messages and Ringtones.
Pr in politics (Narendra Modi)
Janta maaf nahi
karegi
 Janta maaf nahi
karegi line is used to
highlight all the
negative aspects and
failures of UPA Govt.
o TV ads on prime time.
Youtube videos were
released.
o Memes were
encouraged.
o Whats App messages &
Images.
Pr in politics (Narendra Modi)
Achhe din aane wale hain
 This campaign was planned to
generate hope and positivity
among people. It helped in
highlighting the promises of BJP.
o Song was created and released on Youtube.
o Same song was played on all the TV channels.
o Ringtones were shared among masses on whats app.
o TV Commercials were also created on the same line.
BJP won 282 seats
Pr in politics (Narendra Modi)
#makeinindia
Pr in politics (Narendra Modi)
Pr in politics (Narendra Modi)
#swachbharatabhiyan
Pr in politics (Narendra Modi)
Pr in politics (Narendra Modi)
Pr in politics (Narendra Modi)
#drugfreeindia
Pr in politics (Narendra Modi)
All of us have fallen prey to
a delusion-
to study for getting a job.
Infact one should be
educated in order
to learn the Art of living
-Narendra
Modi
India is the worlds most youthful
nation.
A nation with such youth power cannot
dream small.
Our youth must dream big, they should
fulfill the vaccuum existing in the
world.
-Narendra Modi
Ad

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Pr in politics (Narendra Modi)

  • 2. Narendra Modi The 15th and the current Prime Minister of India.
  • 3. JOURNEY OF NARENDRA MODI ONLINE From #NaMo4PM to #PMOIndia
  • 4. Janta maaf nahi karegi Abki Baar Modi Sarkaar Campaigns Before Elections. Achhe din aane wale hain
  • 6. Definition Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
  • 7. Internet was emerging Youth population was increasing 40.4M approx. Modi foreseen the importance of digital presence The journey started on February 28, 2005 when NarendraModi.in domain was created. In 2005
  • 9. With the emergence of Social Media, he enhanced his reach and joined Twitter in January 2009 & Facebook in May 2009. Present Stats: Facebook Users: 100M+ Twitter Users: 18.1M+ Two-way Communication Subtle Image BuildingFan Base Formation
  • 10. Narendra Modi has a formidable presence on Facebook. The Official Page has 26 million fans and 5.71 lac people are actively engaged with the party. The page is constantly updated about the details of his latest visits, rallies, campaigns and meetings. The page expresses strong view points and opinions of the leader along with a pictorial representation of the same which motivates the audience to keep an eye on the happenings going around in the political circuit. The page brings to life his charismatic personality and showcases the efforts that he is constantly putting in for the rural and urban crowd. NaMo on Facebook
  • 12. Narendra Modi is undoubtedly the most followed politician on Twitter with more than 9 million followers. He is frequent enough in his tweets which are mostly about the latest party meetings and updates. His tweets are aimed aggressively promoting BJPs manifesto in the recent times. Various pictures of him addressing the electoral campaigns are posted from time to time so that the followers can get a sneak peek into the on goings. Narendra Modi on twitter
  • 15. Tweet to the President
  • 16. Youtube Subscribers - 226,426 +1000 videos uploaded www.youtube.com/user/narendramodi Google+ 2,214,433 followers|223,040,795 views plus.google.com/u/0/+NarendraModi/posts
  • 17. This campaign was created as an expansion of NaMo4PM, with an aim to target complete nation in mother tongue. Main purpose was to leverage the popularity of Narendra Modi. Abki Baar Modi Sarkaar o Print Ads in varied languages were published in all the newspapers. o TV ads in between the programs. o Whats App Messages and Ringtones.
  • 19. Janta maaf nahi karegi Janta maaf nahi karegi line is used to highlight all the negative aspects and failures of UPA Govt. o TV ads on prime time. Youtube videos were released. o Memes were encouraged. o Whats App messages & Images.
  • 21. Achhe din aane wale hain This campaign was planned to generate hope and positivity among people. It helped in highlighting the promises of BJP. o Song was created and released on Youtube. o Same song was played on all the TV channels. o Ringtones were shared among masses on whats app. o TV Commercials were also created on the same line.
  • 22. BJP won 282 seats
  • 33. All of us have fallen prey to a delusion- to study for getting a job. Infact one should be educated in order to learn the Art of living -Narendra Modi
  • 34. India is the worlds most youthful nation. A nation with such youth power cannot dream small. Our youth must dream big, they should fulfill the vaccuum existing in the world. -Narendra Modi

Editor's Notes

  • #5: 3 parallel campaigns that were carried on all the possible mediums