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B y
Mr. Vijaykumar Meti
P h . D Re s e a rc h S c h o l a r
D e p t . J M C
G u l b a rg a Un ive r s i t y
Political Communication In
Digital Age
Social Media Analysis
Social Networking Media Boon or Bane?, SDM, Ujire March 7 & 8, 2014

Introduction
 The Internet is a sphere that involves virtually all levels of the political
communications.
 Social media has caused major changes in the political
communication and has become useful resource often used by the
politicians in order to strengthen their visibility.
 All the new media resources viz., the websites, blogs, Facebook,
Twitter, Google Plus, etc., of the politicians or the political parties
allow the affirmation of a discursive identity of politicians
contributing to the customizing of the political discourse.

Social Media
 In the past few years, social media have made a rapid
growth in terms of user counts globally.
 Facebook has more than 1.2 billion active users.
 Twitter counts more than 200 million users .
 Google Plus has more than 540 million users.
(Facebook Statistics & Wikipedia)

Social Media & Politics
 Social media has emerged as an essential tool of communication for
political parties.
 Social Media has created new ways of political mobilizing and
encourage social media users in political activities ranging from
joining their political groups by:
 Tweeting Short Messages in Twitter.
 Facebook Status Update.
 Expressing Supports Through Blogs.
 Videos on YouTube.
 Group Hangouts on Google+.

Functions of the Social Media in the Political Communication
 Politicians promote their controlled speech and present their point of view
without being interrupted by journalists or by media format limitation.
 Social media has given privilege for politicians to post a presumptive political
agenda.
 By means of social media, political parties or politicians can mobilize public
and invites them to participate in discussion on some issues of public
interest.
 By using the social media tools, politicians and political parties interacts
apparently with more efficiently with their supporters, beyond institutional
and bureaucratic rigors.

Social Media in Indian Politics
 Social media is playing a considerable new role in Indian democracy.
Presently, political parties are increasingly embracing social media to
encourage people.
 With the changing scenario of India Politics, political parties and
politicians have found a new ways of reaching out to a younger and
aspiration population.
 It is really a long leap from the times when politicians were relied
mainly on posters, cardboard, cutouts, graffiti, banners and personal
canvassing to win over voters.

Social Media & Indian Political Parties
 Among major political parties in India, BJP has the biggest charisma
in social media.
 BJP started using the social media even before 2009 general election,
which it lost.
 Several senior leaders like Sushma Swaraj, Rajnath Singh, Arun Jaitley,
Narendra Modi and many are on social networking sites.
 Social media has also credited with helping the new Aam Aadmi Party
and its candidate, Arvind Kejriwal, won a surprise victory in Delhi
against major political parties

Active Indian Politicians on Social Media
 Narendra Modi
 He is one of the most famous politicians on social media with
approximately 1.3 million followers on Facebook page and 3.42
million followers on Twitter.
 He joined Facebook and Twitter in 2009 and became the first
politician to use Google Plus.
 He also has a YouTube channel which has reached the 15,000
mark of subscribers and has more than 1500 videos.

Narendra Modi: Social Media Profiles
Modi’s Official Twitter Account Modi’s Official Google+ Account
Modi’s Official YouTube Account Modi’s Official Facebook Account

 Rahul Gandhi
 He is very interactive on his Facebook page and has
approximately 2 lakh fans.
 He is also very active blog writer and writes blogs for people to
know his views on issues.

Rahul Gandhi: Social Media Profile
Rahul’s Official Facebook Account
Rahul’s Official Twitter Account

 Shashi Tharoor
 At times, he was also referred to as the "Twitter minister'‘.
 He do not have an official page on Facebook but to cover that up,
he has almost 15 lakh followers on Twitter and a Facebook fan
page.

Shashi Tharoor : Social Media Profile
Tharoor’s Official Google+ Account Tharoor’s Official Twitter Account
Tharoor’s Official Facebook Page

 Sushma Swaraj
 She has made her presence felt on social networking sites very
prominently.
 She doesn’t have an official Facebook page but her following is
such that her community page on Facebook has approximately
95,000 likes.
 She also has more than 3 lakh followers on Twitter.

Sushma Swaraj: Social Media Profile
Sushma’s Official Facebook Page
Sushma’s Official Twitter Account

 Manmohan Singh
 He han official page on Facebook with more than 3.5 lakh fans.
 He tweets frequently and has a dedicated website on which one
can find his speeches, press releases, photos and videos.
 His Facebook page is updated with latest activities in the
government, PM's conferences and functions.

Manmohan Singh: Social Media Profile
Manmohan’s Official Facebook Page
Manmohan’s Official Twitter Account

Conclusion
 In the last few years, social media have become an important political
communication channel in India and globally.
 Social Media enables political parties and voters to directly interact
with each other.
 Social Media allows political activities to gain more transparency and
citizens might be more involved into political decision-making
processes.
 The political parties, which have exploited the benefits of promoting
their image and political messages by means of the social networks,
have enjoyed active participation of their supporters.

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