Pragmatic Marketing Framework
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The Pragmatic Marketing Framework provides a market-driven model for managing and marketing technology products. It outlines key strategic and tactical components including developing a distinctive competence, sizing the market, determining pricing, positioning the product, creating a sales process, and acquiring and retaining customers. The framework also includes operational metrics, product portfolio management, roadmapping, launch planning, and channel support tactics.
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The document summarizes updates made to the Pragmatic Marketing Framework. Some key changes include:
1) Market Problems was moved to the cornerstone of the Framework and Market Research was combined with it. Win/Loss Analysis was also added to the Market column.
2) Distribution Strategy was added to the Strategy column to reflect how technology solutions are distributed. Product Portfolio and Product Roadmap were also moved here.
3) The Planning column added an activity called Buying Process to align selling processes with how buyers actually buy.
4) Business Case was renamed to Business Plan to better reflect the planning involved. Product Performance and Operational Metrics were combined into Product Profitability.
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Pragmatic Marketer Volume 8 Issue 2Pragmatic Marketing
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Conjoint analysis is a market research technique that determines how consumers value different product features and attributes. It does this by having consumers make choices between hypothetical product profiles that vary features. This allows determining the relative value or "part-worth" of each feature. Conjoint analysis can then predict preferences for new product combinations and simulate market share between competitors. It provides insights into trade-offs that can help with pricing, product design, segmentation and other strategic decisions.Agile ProDUCT Management Essentials for ProJECT and ProGRAM Managers
Agile ProDUCT Management Essentials for ProJECT and ProGRAM ManagersRich Mironov
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This September webinar for PMIs Agile Community of Practice laid out the basics of tech product management, how it maps against project/program management, and how agile shifts these (traditional) roles.What is your product's social strategy?
What is your product's social strategy?Jon Gatrell
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The document discusses the need for companies to develop a social media strategy for their products. It notes that while many companies are experimenting with social media tools, few have incorporated them into a comprehensive strategic plan. The document provides survey results showing that while social media is considered important by many, only a small percentage have made it a major part of their marketing programs. It emphasizes that developing a social strategy is necessary to guide appropriate use of tools and maximize their benefits for business goals.Software Product Management in Web 2.0
Software Product Management in Web 2.0Suhas Kelkar
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This document outlines the course objectives and content for a 12-hour course on software product management. The course will introduce students to key concepts like requirements gathering, writing business cases, product pricing, branding, and innovation. It will also cover frameworks for managing and marketing technology products. The course is divided into four 3-hour sessions that will address topics such as pricing models, prioritizing features, creating product roadmaps, and product management in agile and web 2.0 environments.Pragmatic Marketer Volume 8 Issue 3
Pragmatic Marketer Volume 8 Issue 3Pragmatic Marketing
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This document is the table of contents for an issue of The Pragmatic Marketer journal. It summarizes three main articles in the issue:
1. It describes ProductCamp best practices, covering what ProductCamps are and tips for participating in them.
2. It discusses how to audit product management in early-stage companies to help deal with shifting targets and benchmarks. An audit examines a product's management process.
3. It questions whether product management is needed in software startups and what benefits it could provide during the critical early stages.LatentView Overview
LatentView OverviewLatentView
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This presentation gives an overview of LatentView's capabilities and engagement model.
Follow us: linkd.in/2LatentView | Check out our Short Film! on.fb.me/SerialAnalystThe Craft of Thinking
The Craft of ThinkingSVPMA
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This document summarizes a presentation about bridging the divide between engineering and marketing teams. It outlines that execution failures often occur due to a breakdown in interaction between these groups. This is due to differences in their mental models and thinking - engineers see marketing as vague while marketers see engineering as rigid. The presentation explores how each group's context and thinking leads to conflicts, and provides examples of how to think of tasks and costs from the other perspective. It advocates breaking out of individual contexts into a shared company context and focusing on forward movement between contexts to demystify execution and create alignment.No Such Thing As Social Products
No Such Thing As Social ProductsJon Gatrell
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With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.The Product Management Value Chain
The Product Management Value Chainktrexler
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This diagram presents the entire Product Management value chain I bring to start-ups and growth-stage organizations.Product Launch Doomed
Product Launch DoomedSoftware Product Managemen Russia
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The document provides 10 ways to identify if a product launch may be doomed to fail. It discusses issues like having no clear goals for the launch, basing the launch plan on a checklist rather than a strategy, unrealistic timelines, lack of sales training focused on customer problems rather than features, overproduction of unused collateral, no single accountable launch owner, decisions based on hunches rather than market evidence, mimicking competitors rather than customizing for your needs, and inadequate consideration of existing customers in the launch plan. The author provides actions companies can take to address each issue and improve the chances of launch success.Product launchdoomed
Product launchdoomedPCampUtah
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This document discusses 10 signs that a product launch may be doomed to fail. The first sign is that there are no clear goals established for the product launch. Goals help focus energy and channel efforts, but many companies fail to define what success looks like for a launch. Without agreed upon goals, different teams like sales and marketing may work at cross purposes..舒亞仍亳 (Lappeenranta Univ) "ISPMA: 仄亠亢亟仆舒仂亟仆亶 舒仆亟舒 亟仍 仂弍亠仆亳 亳 ...
.舒亞仍亳 (Lappeenranta Univ) "ISPMA: 仄亠亢亟仆舒仂亟仆亶 舒仆亟舒 亟仍 仂弍亠仆亳 亳 ...PCampRussia
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- The International Software Product Management Association (ISPMA) aims to establish software product management as a recognized discipline through the development and dissemination of a standardized body of knowledge (SPMBoK).
- ISPMA offers certification programs at multiple levels based on their SPMBoK curriculum. Their certification approach involves partitioning the SPMBoK into learning units, developing training programs, and conducting standardized examinations.
- ISPMA works with both academic and industry partners. Their certification programs and standards are meant to provide more value than proprietary training by clearly separating training providers from the certification process. The first version of their SPMBoK reference architecture and Foundation Level syllabus have been released.How to keep your Product Management sanity and perspective: John Milburn (Pra...
How to keep your Product Management sanity and perspective: John Milburn (Pra...ProductCamp Toronto
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More from Software Product Managemen Russia (9)
Strategic Role Product Management
Strategic Role Product ManagementSoftware Product Managemen Russia
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The document summarizes the strategic role of product management. It argues that product management is needed to make companies market-driven by understanding customer needs and problems in order to build products people want to buy. It distinguishes product management from marketing, which it defines as creating customer-focused products rather than promotional activities. It also differentiates product management from sales by noting product managers focus on future products while sales focuses on current offerings.
Roadmap White Paper
Roadmap White PaperSoftware Product Managemen Russia
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The document provides tips and best practices for creating effective product roadmaps. It discusses different types of roadmaps, including market & strategy, visionary, technology, platform, and product roadmaps. It also outlines an eight step process for creating roadmaps, including prioritizing features, organizing features into themes or timed releases, and creating internal and external roadmaps. The document recommends collaborating with teams, using code names, and making internal roadmaps more specific than external ones.Sample Roadmaps
Sample RoadmapsSoftware Product Managemen Russia
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The document describes the Product Roadmap Toolkit from 280 Group LLC. The toolkit provides templates and guidance for creating effective product roadmaps. It includes 43 slides on roadmapping best practices, 14 types of roadmaps, 75 quarterly and multi-year templates, and prioritization matrices. The toolkit also offers a 30-minute consultation. Examples of roadmap types include market & strategy, visionary, and internal/external product roadmaps for timed releases or theme-based planning.Pmtk Product Roadmap 21
Pmtk Product Roadmap 21Software Product Managemen Russia
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This document is a product roadmap template that outlines the key sections for describing a product roadmap, including an introduction, market and technology overview, the product roadmap itself spanning multiple years, and a section for supporting data. The introduction states that a product roadmap is a long-term plan for a product's evolution over time.
Iwspm2006proceeding
Iwspm2006proceedingSoftware Product Managemen Russia
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This document is the table of contents for the first International Workshop on Software Product Management. It lists 8 articles that were included in the workshop proceedings, with titles and author names. The articles discuss topics such as creating a reference framework for software product management, cost-based approaches to software product line management, challenges of knowledge and collaboration in roadmapping, and lightweight replanning of software product releases.Pragmatic Marketing Framework
- 1. Pragmatic Marketing Framework 速 A Market-Driven Model for Managing and Marketing Technology Products Business Marketing Positioning Case Plan Distinctive Market Sales Customer Pricing Competence Sizing Process Acquisition Market Product Buy, Build Market Customer Research Performance or Partner Requirements Retention Market Operational Product Product Launch STRATEGIC Problems Metrics Portfolio Roadmap Plan TACTICAL Market Quantitative Product Product Program Sales Channel Analysis Analysis Strategy Planning Strategy Readiness Support Technology Win/Loss User Buyer Channel Presentations Innovation Assessment Analysis Personas Personas Training & Demos Competitive Use Success Collateral & "Special" Analysis Scenarios Stories Sales Tools Calls Release Thought White Event Milestones Leaders Papers Support Lead Competitive Answer Generation Write-Up Desk (480) 515 -1411 www.PragmaticMarketing.com 息 1993-2007 Pragmatic Marketing, Inc. The Industry Standard for Technology Product Management and Marketing