More Related Content
What's hot (17)
Viewers also liked (20)
Similar to Praiya_Resume (20)
Praiya_Resume
- 1. Ms. Praiya Chunthawithas ไปรยา จุนทวิเทศ Objective: To explore trade marketing & key account experiences in application for the position of Trade Marketing Manager Field of Expertise Company: HASBRO Thailand Ltd. Position: Trade Marketing Manager Business: Toys and licensing (Play Doh, Transformer, Nerf, Marvel, Spider Man, Star War, My Little Pony, Littlest Pet Shop, Playskool, Kreeo, Monopoly) Period: Sept ’14-Present Field of expertise: Plan & execute activation at the retails (dept. stores, Toys R Us, Tesco, other hyper, CVS, online channel) • Develop & ensure visibility POP/POSM, retail look at retails • Leading & align marketing & sales plan on trade activity • Develop & standardize visibility, shop in shop concept in across channel • Develop & assess A&P budget with Key Achievement: Hit yearly target by ensure key drive items launch at Tesco in Q4 2014 with outsource team • Build shop in shop concept at Robinson Phuket & Fashion Island in Q1 2015 • Develop & install out of Aisel fixture nationwide (special display) • Create noise of In-store demo launch at Toys R Us On hand project – merchandising with visibility at Tesco, trial experiences at retails Company: Bio Consumer Position: Trade Marketing Manager Business: Household & toiletry products-Fineline, Smart, Eversense, Vivite, Tros, Tomi, CTRL, D-nee, and Benice. Period: Mar ’11-Sept. ‘12 Field of expertise: Leading trade marketing & space management team in developing promotion, trade activities and shelf display in Traditional Trade and Modern Trade channel by supervising & developing 15 persons of spaceman & trade marketing team. Key Achievement: Develop business opportunity by launching space project to increase visibility at TT & MT channel • Launch big event of Fineline, Tross, and Dnee e across key local supermarket • Develop & plan laundry category project by analyzing Dunhummby and spaceman to drive premium segment growth. Company: Bacardi Thailand Limited Position: Channel Key Account Manager Y 2006-2008 cover MDT channel with 11 key chain Hyper/super and CVS Y 2009-Feb 2011 area focus hyper channel and 2 super (villa and Jusco) Modern Trade Channel: Hypermarket - Tesco Lotus, Big C, Carrefour and Makro), Supermarket -Tops, Foodland, The Mall, Villa and Jusco, CVS- 7-Eleven & Family Mart Business Type: Alcoholic Beverage Whisky-Dewar’s, Jack Daniel’s, William Lawson’s White Spirit & Liqure-Bacardi Rum, Bombay’s Gin, Greygoose Vodka RTD Spirit-Breezer Year: Mar ‘06 – Feb ‘10
- 2. Field of expertise: Develop & execute sales strategy by aligning brand plan with account plan in achieving annual sales target. This role also handled and supervised key account executive & PC/merchandiser team. Result & business opportunity were analyzing & developing business opportunity across key MT chain Key Achievement: Handling in building up 11 key chain businesses in achieving MT business from 200MB to 300MB at the first 2 years as well as company hits 1 billion Baht • Play the managerial and leader role in handling team MDT 3 Key Account Executives in 2006-2008, 3 merchandisers, 30-50 PC (on/off season) and 1 PC and merchandiser supervisor. And Y 2009-2010 with 1 key account executive and PC & Merchandisers in hyper channel plus Villa & Jusco chain • Key decision maker in planning and execution in promotion, special display, DC fee, pricing and margin, smooth traffic work across support function. • Maximize product assortment by category by key chain classification • Dewar’s white Label whisky showcase on Hamper with Tesco. • Leading and developing Dewarism campaign with product road show in hyper/ super chain. • Success in launching William Lawson’s whisky availability including special display, consumer promotion in all MT, especially, CVS channel. • Bacardi 100cl exclusive product at Tesco and expand later in other key chain. • Optimize Grey Goose super premium vodka distribution expansion • Improve better relationship with Tesco. • Developing, training and leading in improving and maximize performance of PC and merchandiser team in term of offtake pull with market and product information support, key strategic area selection, financial rewards and commission. Company: Unilever Thai Trading Co., Ltd. Position: Category Manager, Convenience Channel (7-Eleven, Family Mart, V & 108 Shop) Business Type: Wall’s Ice Cream Year: Feb. ’05 – Feb ‘06 Field of expertise: Integrate brand strategy & ensure brand portfolio and category objectives are met or exceeded in the short to medium term, by developing and implementing appropriate Trade Marketing activation plan which are in line with brand marketing guidelines Achievement: • Recruit new users via Co-promotion program with counter service by convert 4% redemption (avg. 2% redemption) • Develop effective consumer promotion and other activation program to maximize avg. offtake per day per store objectives such as joint promotion with 7-Eleven big theme of food & beverage. • Coordinate between marketing, Key account in developing concept and sourcing Exclusive products / New Product Development (NPD) to fit with the channel. • Product assortment for the channel by focusing with target consumers such as school with kid portfolio, office building with teen (connetto, nugget), residential (take home) focuses • Monitor and optimize Wall Ice Cream soft serve pilot project in term of selective outlet, visibilities, and activation program in 7-Eleven • Strengthen Wall visibilities in CVS store such as POP/POSM, Wall fridge position and location Company: Boonrawd Trading Co. Ltd Position: Trade Marketing Manager Business Type: Beverage  Drinking Water & Mineral water- Singha, Sky & IO Brand  Beer– Singha, Leo, Thai, & Kloster
- 3.  NPD Launch IO flavored drink Year: Oct. ‘02-Jan ‘05 Field of expertise: • Building up Modern Trade channel activities (G&C store and Supermarket) approximately 55% of MT sales target. Drive trade activities by spending A&P budget across CVS account Achievement: • Drive multipack purchase in G-store channel • Semi-exclusive brands in CVS channel • Build smallest port of business with double digit growth in supermarket l • Maintain no. 1 market share of Singha drinking water in Modern Trade • Develop bidding proposal for IO mineral water sampling with Shell petrol • Develop key account budget, annual bidding proposal, TPR and margin to maximize profit for all key chain. Company: Tower Center (Thailand) Co., Ltd Position: Marketing Executive Business Type: Retail as Entertainment shop; Tower Records 6 branches (Emporium, Siam Center, World Trade Center (CTW), The Mall Bangkapi, Royal Garden Pattaya, Rama IV, Phuket Patong (closed in Y 2001) Year of services: Aug ‘00- Sep. ‘02 Role and Responsibilities: Assist marketing manager in regular contact with Music and movies business partners, suppliers, agencies and within company and related partners. Achievement: • In-house event held “Chilled out Party at Q BAR pub Sukhumvit 11, and Salsa Dance and social live at Pathumwan Princess Hotel • Maintain no 1 music & movie store chain in Thailand through below the line campaign such as artist of the month, Top 20 Best Seller, variety of music assortment with highlight famous artist. Loyalty program like artist signing session, concert invitation, logo tie in with TVC, lucky draw, special offer when buy at Tower Records. Company: Carrefour Chaengwattana, Cencar Co. Ltd., Position: Department Head Business Type: Retail (Hypermarket), Appliance (Hifi & T.V and home appliances) Year of services: Dec ‘99 – Jul ‘00 Field of expertise: • Supervise staffs and PC in activation execution on sales floor • Control & manage operation in achieving sales target. • Coordinate with buyers, appliance supplier in product procurement align with appliance activities from HQ • Competitor’s surveys in pricing and promotion nearby area. • Handling and manage customer complaint Skills and Training Language: Fluent in both written and spoken English. Training: Nielsen Retail Audit Advisor, KA management, Leadership management, Creativity Training Education Background 1992-1995 M 6, major science-Math, Makkasan Pittaya School 1995-1999 Bachelor Degree of Business Administration, International Business Management, Assumption University GPA 2.74 2003-2006 Master degree of Business Administration, General Management Assumption University GPA 3.24
- 4. Personal Information Date of Birth: 5 June 1976 Age: 39 Year-Old Status: Marriage Height: 158 cm. Weight: 47 Kg. Children: 3 Address: 134/50 Soi 2/13 Burasiri Sanambinnam, Nonthaburi Rd., T. Thasai, Muang district Nonthaburi 11000 Tel. 02-967-1929 Mobile Phone: 089-108-6149 E-mail: praiya_chunthawithas@yahoo.com