Bimbo was founded in 1945 in Mexico City by Lorenzo Servitje, Roberto Servitje, Jaime Jorba, Alfonso Velasco, Jaime Sendra, and Jos辿 T. Mata. It began with one factory producing four products and has since expanded to 156 factories producing over 10,000 products and employing 127,000 people. Bimbo's mission is to nourish, delight and serve the world, and its vision is to be a trusted leading brand for consumers, the preferred supplier for customers, an innovative and forward-looking company, financially strong, an extraordinary place to work.