Moods of Norway
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Moods of Norway is an international clothing brand headquartered in Fagre Stryn, Norway that combines Norwegian history, culture, and traditions into its clothing line. It has over 200 stores in Norway and 120 stores across 7 other countries. In 2011, it achieved 290 million NOK in sales. Moving forward, Moods of Norway aims to further expand its retail presence internationally and focus on new product categories.
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Moods of Norway
- 1. Ei internasjonal merkevare med hovedkontor i FAGRE STRYN
- 3. moods of norway Norwegian (clothing) concept that combines products with a touch of norwegian history, culture and traditions
- 4. Marked situation Global players Competitive markets/Retail chains Strong brand names Few other Norwegian brands
- 5. Identitets paraply Moods - stemninger of Norway detaljer/historie Videreutvikling av nye moods
- 9. Underwear
- 30. Update 200 stores in Norway 120 stores in 7 countries 13 Flagship stores 150 Employees Signed by CAA (Creative Artist Agency) Harvard Business School case 290 million (2011) in sales Goal: To have more fun
- 31. Utvikling i omsetning NOK millioner 350 300 250 200 150 100 50 0 2003 2004 2005 2006 2007 2008 2009 2010 2011
- 32. Ordsky av assosiasjoner til Moods Of Norway 15.02.2012 61
- 33. Kommunikasjon Sosiale Medier Lifestyle / Events
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- 42. VIDARE FRAMOVER BYGGE ORGANISASJON VEKSE I UTLANDET EGEN RETAIL FOKUS P NYE PRODUKTER/VAREGRUPPER