Presentatation on local media
Download as PPT, PDF0 likes294 views
Regional advertising places ads within a specific geographic location to influence local decisions. It is important in India due to language diversity. Local media like newspapers, radio, television and magazines are effective because they allow easy conveyance of messages to associated local audiences in a cost effective manner. Newspapers are a good choice as 90% are local and have high local coverage. Radio allows targeting by station format and language. Television provides high impact while cable and syndication allow geographic targeting. Regional magazines have long shelf life and high readership in local languages.
![NEWSPAPERS AS LOCAL MEDIA
According to newspaper society India has 60,000
newspapers and 90% of them are local.
Local papers more connected with local issues
so best medium to do advertisement.
High local coverage and immediate [daily]
delivery of your message.
Excellent mass media [almost everybody reads
the newspaper].
An interactive medium [people hold it, save it,
write on it, cut coupons, etc.].](https://image.slidesharecdn.com/presentatationonlocalmedia-121217092049-phpapp01/85/Presentatation-on-local-media-5-320.jpg)
![RADIO AS LOCAL MEDIA
Demographic target selectivity by station format.
Immediate delivery of message and high
frequency of message can be repeated several
times per day.
Local audience. Selectivity by format. High
availability.
Low cost per thousand [CPM] exposures.
Low cost production.
Reach an exclusive and captive [mobile]
audience](https://image.slidesharecdn.com/presentatationonlocalmedia-121217092049-phpapp01/85/Presentatation-on-local-media-7-320.jpg)
![TELEVISION AS LOCAL MEDIA
immediate delivery of message and high
frequency of message [you can repeat several
times per day].
Very high impact TV is the best for stimulating
the senses.
High mass audience coverage, high prestige.
Independent stations
Syndicated and locally originated
programming](https://image.slidesharecdn.com/presentatationonlocalmedia-121217092049-phpapp01/85/Presentatation-on-local-media-8-320.jpg)
More Related Content
Viewers also liked (20)
Similar to Presentatation on local media (20)
Recently uploaded (20)
Presentatation on local media
- 1. PRESENTATION ON REGIONAL ADVERTISEMENT PRESENTED BY : PRESENTED TO : ASIT KUMAR NAYAK PROF. SHASHANK MEHRA AKANSHA CHAUDHARY JYOTNA KALRA PRASOON MISHRA PRADIP KUMAR SAHOO
- 2. WHAT IS REGIONAL ADVERTISING ? Regional advertising is placing ads of any media within a specific geographic location to influence decision in one locality. In India due to language diversity regional advertisement plays an important role in promotion of the product.
- 3. REASONS FOR USING LOCAL MEDIA Easy to convey the message. Easy to associate with the product/Brand. Easy to recall . Cost effective.
- 4. THE LOCAL MEDIA MIX Newspapers Radio Television Magazines Direct media
- 5. NEWSPAPERS AS LOCAL MEDIA According to newspaper society India has 60,000 newspapers and 90% of them are local. Local papers more connected with local issues so best medium to do advertisement. High local coverage and immediate [daily] delivery of your message. Excellent mass media [almost everybody reads the newspaper]. An interactive medium [people hold it, save it, write on it, cut coupons, etc.].
- 6. NEWSPAPERS AS LOCAL MEDIA Flexibility in production: low cost, fast turnaround, ad shapes, size, excellent quality for inserts. Special targeted sections and shopping guides. Available space for detailed copy Minimal lead times for faster turnaround Geographic targeting selectivity by area and zip code zoning
- 7. RADIO AS LOCAL MEDIA Demographic target selectivity by station format. Immediate delivery of message and high frequency of message can be repeated several times per day. Local audience. Selectivity by format. High availability. Low cost per thousand [CPM] exposures. Low cost production. Reach an exclusive and captive [mobile] audience
- 8. TELEVISION AS LOCAL MEDIA immediate delivery of message and high frequency of message [you can repeat several times per day]. Very high impact TV is the best for stimulating the senses. High mass audience coverage, high prestige. Independent stations Syndicated and locally originated programming
- 9. TELEVISION AS LOCAL MEDIA Cable systems Cable networks, syndication, and locally originated programming Target selectivity by cable network, by program, by time-of-day In multi-system cities, geographic selectivity may be available
- 10. REGIONAL MAGAZINES AS LOCAL MEDIA Excellent photo reproduction in full color. Long shelf life with high pass-along readership. High readership rates and reader loyalty. High ability to select audience. Advertisement in local most popular magazines can help to reach to the audience.
- 11. MOST POPULAR REGIONAL MAGAZINES Oriya kadambini Valampuri magazine telugu magazine Kalka Kannada Eh din magazine Punjabi magazine
- 12. ADVERTISEMENTS IN LOCAL LANGUAGES