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Directer contact door sociale media




        Door Jeroen van Schie & Mark Nuyens
                 21 september 2011
Agenda

•   Inleiding

•   Definitie

•   Omschrijving

•   Trendpiramide

•   Cijfers/statistieken

•   Voortstuwende krachten

•   Conclusie

•   Bronnen
Inleiding

• Verlangen naar (h)erkenning & communicatie [1]

• Direct contact door sociale media

• Web 2.0 & Groei SNS [2]

• Facebook, Hyves, MySpace, …

• Transformatie binnen samenleving [3]




   1. Vries, l. de. The Real Me, Studium Excellentielezing: Hogeschool van Amsterdam. Bijgewoond op 11 november 2010
   2. Wikipedia. Sociale Media (2011), http://nl.wikipedia.org/wiki/Sociale_media. Geraadpleegd op 14 september 2011
   3. Microsoft. Being Human: Human-Computer Interaction in the year 2020 (2008). Geraadpleegd op 14 september 2011
Definitie
•   ‘Con-tact‘

     •     Uitwisseling van informatie, die plaatsvindt tussen mensen.

     •     Informatie deels bewust, onbewust gegeven, ontvangen en
           geïnterpreteerd.


•   ‘Di-rect’

     •     Synoniemen: dadelijk, onmiddellijk, gelijk, meteen.



     Dus… minder tijd-/locatie gebonden manier van informatie-uitwisseling
     via sociale media




         1. Sociaal psycholoog Frank Oomkes , begrip ‘Direct’ - http://www.communicatiemodel.nl
         2. Encylo.nl, begrip ‘Direct’ - http://www.encyclo.nl/begrip/direct /
Omschrijving

• Sociale media biedt mogelijkheden om:
   • Mensen bij elkaar te brengen
      •   Globalisering, internationaal contact
   • Contact wordt eenvoudiger

• Combinatie met smart phones
   • Iedereen, overal in contact
   • Minder tijd-/locatie gebonden
   • Nieuwe functionaliteiten
      •   Mobiel internet
      •   Applicaties
      •   Pushnotificaties
      •   E-mail als notificatie
DESTEP:
Technologisch / Sociologisch
Direct contact?
•   Reacties plaatsen
•   Privéberichten sturen
•   Prikbordberichten plaatsen
•   Chatten
•   …
•   Like-knop (sterkst direct contact)


•   FriendFeed eerste ‘Like’-knop in 2007 [1]
•   Vanaf dat moment standaard bij andere SNS
•   Snelle, eenvoudige oplossing
•   Meest gebruikte functionaliteit op Facebook [2]
•   Uitgebreid naar reacties en andere content [3]




     1. FriendFeed Blog, I like it, I like it (2007) - http://blog.friendfeed.com/2007/10/i-like-it-i-like-it.html . Geraadpleegd op 13 september 2011
     2. Liz Gannes (All Things D), Social Networking Trends: Between Lurkers and Blabbers Are Likers (2011) - http://allthingsd.com/20110617/social-
     networking-trends-between-lurkers-and-blabbers-are-likers/. Geraadpleegd op 11 september 2011
     3. Facebook Blog, I like your comment (2010) - http://blog.facebook.com/blog.php?post=399440987130. Geraadpleegd op 14 september 2011
Onderzoek op basis van meest populaire sociale netwerken
eBiz|MBA, Top 15 Most Popular Social Networking Sites - http://www.ebizmba.com/articles/social-networking-websites
Onderzoek op basis van meest populaire sociale netwerken
eBiz|MBA, Top 15 Most Popular Social Networking Sites - http://www.ebizmba.com/articles/social-networking-websites
Voortstuwende krachten



• Globalisatie (macro)

• Digitalisering (macro)

•   Men wilt tegenwoordig meer gemak (meso)

•   Men wilt alles steeds sneller (meso)




    Motivaction, Wie ik ben en waar ik ga (2010) - http://www.youtube.com/watch?v=CKMCgAxtiO4. Geraadpleegd op 15 september 2011
    Change Generation, Globalisering en Nederland (2009) http://www.changegeneration.nl/?page_id=416. Geraadpleegd op 15 september 2011
Conclusie




Direct contact is nog nooit zó
       simpel geweest
Bronvermelding

1.   Vries, l. de. The Real Me, Studium Excellentielezing: Hogeschool van Amsterdam. Bijgewoond op 11 november 2010

2.   Microsoft. Being Human: Human-Computer Interaction in the year 2020 (2008). Geraadpleegd op 14 september 2011

3.   Wikipedia. Sociale Media (2011), http://nl.wikipedia.org/wiki/Sociale_media. Geraadpleegd op 14 september 2011

4.   Sociaal psycholoog Frank Oomkes , begrip ‘Direct’ - http://www.communicatiemodel.nl

5.   Encylo.nl, begrip ‘Direct’ - http://www.encyclo.nl/begrip/direct / Auteur. Titel (2010). Geraadpleegd op 15 september 2012

6.   FriendFeed Blog, I like it, I like it (2007) - http://blog.friendfeed.com/2007/10/i-like-it-i-like-it.html . Geraadpleegd op 13 september 2011

7.   Liz Gannes (All Things D), Social Networking Trends: Between Lurkers and Blabbers Are Likers (2011) - http://allthingsd.com/20110617/social-

     networking-trends-between-lurkers-and-blabbers-are-likers/. Geraadpleegd op 11 september 2011

8.   Facebook Blog, I like your comment (2010) - http://blog.facebook.com/blog.php?post=399440987130. Geraadpleegd op 14 september 2011

9.   Motivaction, Wie ik ben en waar ik ga (2010) - http://www.youtube.com/watch?v=CKMCgAxtiO4. Geraadpleegd op 15 september 2011

10. Change Generation, Globalisering en Nederland (2009) http://www.changegeneration.nl/?page_id=416. Geraadpleegd op 15 september 2011

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Presentatie 'Direct Contact door Social Media

  • 1. Directer contact door sociale media Door Jeroen van Schie & Mark Nuyens 21 september 2011
  • 2. Agenda • Inleiding • Definitie • Omschrijving • Trendpiramide • Cijfers/statistieken • Voortstuwende krachten • Conclusie • Bronnen
  • 3. Inleiding • Verlangen naar (h)erkenning & communicatie [1] • Direct contact door sociale media • Web 2.0 & Groei SNS [2] • Facebook, Hyves, MySpace, … • Transformatie binnen samenleving [3] 1. Vries, l. de. The Real Me, Studium Excellentielezing: Hogeschool van Amsterdam. Bijgewoond op 11 november 2010 2. Wikipedia. Sociale Media (2011), http://nl.wikipedia.org/wiki/Sociale_media. Geraadpleegd op 14 september 2011 3. Microsoft. Being Human: Human-Computer Interaction in the year 2020 (2008). Geraadpleegd op 14 september 2011
  • 4. Definitie • ‘Con-tact‘ • Uitwisseling van informatie, die plaatsvindt tussen mensen. • Informatie deels bewust, onbewust gegeven, ontvangen en geïnterpreteerd. • ‘Di-rect’ • Synoniemen: dadelijk, onmiddellijk, gelijk, meteen. Dus… minder tijd-/locatie gebonden manier van informatie-uitwisseling via sociale media 1. Sociaal psycholoog Frank Oomkes , begrip ‘Direct’ - http://www.communicatiemodel.nl 2. Encylo.nl, begrip ‘Direct’ - http://www.encyclo.nl/begrip/direct /
  • 5. Omschrijving • Sociale media biedt mogelijkheden om: • Mensen bij elkaar te brengen • Globalisering, internationaal contact • Contact wordt eenvoudiger • Combinatie met smart phones • Iedereen, overal in contact • Minder tijd-/locatie gebonden • Nieuwe functionaliteiten • Mobiel internet • Applicaties • Pushnotificaties • E-mail als notificatie
  • 7. Direct contact? • Reacties plaatsen • Privéberichten sturen • Prikbordberichten plaatsen • Chatten • … • Like-knop (sterkst direct contact) • FriendFeed eerste ‘Like’-knop in 2007 [1] • Vanaf dat moment standaard bij andere SNS • Snelle, eenvoudige oplossing • Meest gebruikte functionaliteit op Facebook [2] • Uitgebreid naar reacties en andere content [3] 1. FriendFeed Blog, I like it, I like it (2007) - http://blog.friendfeed.com/2007/10/i-like-it-i-like-it.html . Geraadpleegd op 13 september 2011 2. Liz Gannes (All Things D), Social Networking Trends: Between Lurkers and Blabbers Are Likers (2011) - http://allthingsd.com/20110617/social- networking-trends-between-lurkers-and-blabbers-are-likers/. Geraadpleegd op 11 september 2011 3. Facebook Blog, I like your comment (2010) - http://blog.facebook.com/blog.php?post=399440987130. Geraadpleegd op 14 september 2011
  • 8. Onderzoek op basis van meest populaire sociale netwerken eBiz|MBA, Top 15 Most Popular Social Networking Sites - http://www.ebizmba.com/articles/social-networking-websites
  • 9. Onderzoek op basis van meest populaire sociale netwerken eBiz|MBA, Top 15 Most Popular Social Networking Sites - http://www.ebizmba.com/articles/social-networking-websites
  • 10. Voortstuwende krachten • Globalisatie (macro) • Digitalisering (macro) • Men wilt tegenwoordig meer gemak (meso) • Men wilt alles steeds sneller (meso) Motivaction, Wie ik ben en waar ik ga (2010) - http://www.youtube.com/watch?v=CKMCgAxtiO4. Geraadpleegd op 15 september 2011 Change Generation, Globalisering en Nederland (2009) http://www.changegeneration.nl/?page_id=416. Geraadpleegd op 15 september 2011
  • 11. Conclusie Direct contact is nog nooit zó simpel geweest
  • 12. Bronvermelding 1. Vries, l. de. The Real Me, Studium Excellentielezing: Hogeschool van Amsterdam. Bijgewoond op 11 november 2010 2. Microsoft. Being Human: Human-Computer Interaction in the year 2020 (2008). Geraadpleegd op 14 september 2011 3. Wikipedia. Sociale Media (2011), http://nl.wikipedia.org/wiki/Sociale_media. Geraadpleegd op 14 september 2011 4. Sociaal psycholoog Frank Oomkes , begrip ‘Direct’ - http://www.communicatiemodel.nl 5. Encylo.nl, begrip ‘Direct’ - http://www.encyclo.nl/begrip/direct / Auteur. Titel (2010). Geraadpleegd op 15 september 2012 6. FriendFeed Blog, I like it, I like it (2007) - http://blog.friendfeed.com/2007/10/i-like-it-i-like-it.html . Geraadpleegd op 13 september 2011 7. Liz Gannes (All Things D), Social Networking Trends: Between Lurkers and Blabbers Are Likers (2011) - http://allthingsd.com/20110617/social- networking-trends-between-lurkers-and-blabbers-are-likers/. Geraadpleegd op 11 september 2011 8. Facebook Blog, I like your comment (2010) - http://blog.facebook.com/blog.php?post=399440987130. Geraadpleegd op 14 september 2011 9. Motivaction, Wie ik ben en waar ik ga (2010) - http://www.youtube.com/watch?v=CKMCgAxtiO4. Geraadpleegd op 15 september 2011 10. Change Generation, Globalisering en Nederland (2009) http://www.changegeneration.nl/?page_id=416. Geraadpleegd op 15 september 2011