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Important details:
First draft and peer review: 30 points
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Second Draft due: July 1
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understanding of what the most effective forms of communication writing, reading, and speaking
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forms of interaction. This is sometimes considered critical reading and writing.
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Professor Speiser
English 28
ITV/Weekend College
Summer 2017
Essay #1:
Rhetorical Analysis of a Visual Advertisement
Important details:
First draft and peer review: 30 points
Final Draft: 50 points
First Draft due: June 24
Second Draft due: July 1
Word count: 250-500 words (1-2 pages)
We will complete this first essay of English 28 in three to four steps, with you having to bring in the first
draft to class during Week 2. Then, after bringing in a copy of your first draft to class, we will look at
each others papers in a Week 2 peer review session. After peer review, you reflect on our own writing
and, after that, hand in a final draft during Week 3. Here is the assignment:
+ Find a compelling and persuasive visual advertisement and analyze HOW it could influence and
capture an audience rhetorically. Here, you will begin to use, what we call, your rhetorical analysis
skills. More on what that means
Visual advertisement?
Find either a television (or online) commercial advertisement, or a print ad in a magazine or
newspaper that particularly interests you. After reading the Introduction, the first 2-3
chapters of Everyones an Author, as well as the other readings and videos on rhetoric from
Module 2, you will utilize the terminology and ideas from the readings to analyze what the
advertisers were thinking when they aimed to persuade a specific audience about their project.
How is the message working in terms of its utilization of specific visuals, colors, sound, words,
music, composition and placement of product and people? What is it about these elements
that makes the advertisement particularly intriguing?
Rhetorically, how did the creators of the advertisement think of the texts purpose, audience,
context, and subject as well as the relationship between all these elements?
Background on Rhetorical Analysis:
Every piece of writing, every painting, every movie, every article written, and every
advertisement created is produced with a specific context (or contexts) in mind, and with the creator
thinking of how he/she can reach and connect with a certain audience. An essential part of your higher
education is to increase your awareness of the creator-audience relationship that exists in any form of
writing, art, or communication. And with this increased awareness, you will then broaden your
understanding of what the most effective forms of communication writing, reading, and speaking
are, as well as know how and where you can most effectively insert yourself within our societys various
forms of interaction. This is sometimes considered critical reading and writing.
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Speaker: Aalok Sonawala
The SWWE Regional Network were very pleased to welcome Aalok Sonawala, Head of PMO, National Programmes, Rider Levett Bucknall on 26 February, to BAWA for our first face to face event of 2025. Aalok is a member of APMs Thames Valley Regional Network and also speaks to members of APMs PMO Interest Network, which aims to facilitate collaboration and learning, offer unbiased advice and guidance.
Tonight, Aalok planned to discuss the importance of a PMO within project-based organisations, the different types of PMO and their key elements, PMO governance and centres of excellence.
PMOs within an organisation can be centralised, hub and spoke with a central PMO with satellite PMOs globally, or embedded within projects. The appropriate structure will be determined by the specific business needs of the organisation. The PMO sits above PM delivery and the supply chain delivery teams.
For further information about the event please click here.
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* I have a really old version of QuickBooks. What should I do?
* I run my payroll in QuickBooks Desktop now. How is that affected?
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- 1. 1.2 Purpose and audience 息 Cambridge University Press 2018
- 2. 息 Cambridge University Press 2018 Purpose: the reason for communicating with an audience Audience: the individual or group you are communicating with, whether in spoken or written form
- 3. Consider the following social media message: 1 Who is Jay Rossers audience? 2 What is his purpose for writing? 息 Cambridge University Press 2018
- 4. 息 Cambridge University Press 2018 Course topic: Work and employment Specific issues (examples): unemployment rates gender equality in the workplace minimum wage/salary issues migrant labour employee health benefits health and safety issues
- 5. 息 Cambridge University Press 2018 Presentation checklist Make sure that your role play: accomplishes the assigned purpose effectively targets the assigned audience addresses the assigned topic by providing relevant information approaches the assigned issue in a way that is mature, sensitive and globally mindful creatively engages the audience.