Pricing Right Preview

Feb 8, 20210 likes75 views

This document discusses pricing career services and resume writing. It covers picking the best pricing model, determining how much time is worth, and gaining confidence in pricing. The document advises understanding what not to do in pricing, such as giving services away too cheaply. It also notes that raising prices by just 1% can increase profits by 11% on average if demand stays the same. The target audience is career or resume services providers looking to better price their services and meet revenue goals.

HIGHLIGHTS
Pricing Right
Price Your Career Services
With Confidence

The #1 question I get from
resume writers I talk to is about
pricing our resume services.

What this course will cover:
• Picking the best pricing model for your business
• Gauging how much your time is worth
• Determining what to charge
• Having “confidence in pricing”

What this course will cover:
• Understanding what you should NOT do in pricing your
services
• How not to “give the farm away”
• How to raise your prices

“If a company raises prices by just 1% —
while demand for their products and
services remained constant — profits
would increase by 11% on average.”
– McKinsey & Company

How to know if this course is for you:
• If you want to meet (and exceed) your revenue targets
• If you’re having a hard time figuring out how much to
charge
• If every time you quote a prospect, you worry they will say
no

How to know if this course is for you:
• If you’re busy all the time but struggling to make ends meet
• If you seldom — or never – get price resistance from clients
• If you frequently get price resistance — but your prices are
low
• If you think your prospects or clients won’t pay more

Value is something that exists
in the client’s mind.

Top challenges:
• “Communicating and making the client understand the
value of their project.”
• “It’s not like buying a car or a house where you go in with
some idea of why it costs what it does.”
• “It’s important to make the prospect understand the time
and effort that goes into developing the resume.”

People buy the RESULTS, not the PROCESS.
They are buying a better job.
A shorter job search.
A higher starting salary.

“You are likely underestimating
the billable time you are spending
on a project by 25 – 50%.”

How do you raise prices
without losing clients?

Give the best value you can give to
the right client, who appreciates it.

A sales engineer develops complete solutions for clients based on business and technical requirements in a timely manner by staying innovative. They develop strong relationships with customers through frequent communication and visits. A sales engineer also stays knowledgeable by constantly learning and helping others as a technical advisor. Finally, they are accountable as part of the sales team by contributing to forecasts and driving new business.

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Pricing Right Preview

1. HIGHLIGHTS Pricing Right Price Your Career Services With Confidence

2. The #1 question I get from resume writers I talk to is about pricing our resume services.

3. What this course will cover: • Picking the best pricing model for your business • Gauging how much your time is worth • Determining what to charge • Having “confidence in pricing”

4. What this course will cover: • Understanding what you should NOT do in pricing your services • How not to “give the farm away” • How to raise your prices

5. “If a company raises prices by just 1% — while demand for their products and services remained constant — profits would increase by 11% on average.” – McKinsey & Company

6. How to know if this course is for you: • If you want to meet (and exceed) your revenue targets • If you’re having a hard time figuring out how much to charge • If every time you quote a prospect, you worry they will say no

7. How to know if this course is for you: • If you’re busy all the time but struggling to make ends meet • If you seldom — or never – get price resistance from clients • If you frequently get price resistance — but your prices are low • If you think your prospects or clients won’t pay more

8. Value is something that exists in the client’s mind.

9. Top challenges: • “Communicating and making the client understand the value of their project.” • “It’s not like buying a car or a house where you go in with some idea of why it costs what it does.” • “It’s important to make the prospect understand the time and effort that goes into developing the resume.”

10. People buy the RESULTS, not the PROCESS. They are buying a better job. A shorter job search. A higher starting salary.

11. “You are likely underestimating the billable time you are spending on a project by 25 – 50%.”

12. How do you raise prices without losing clients?

13. Give the best value you can give to the right client, who appreciates it.

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