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Pride of series - a Think Tank initiative
- 1. The PRIDE OF series from Think Tank
- 3. 12 Days 9 City Auditions Thousands of Participations Promoted Through TV BUS Local Sahara BIG FM Flyers Pamphlets UPSRTC Cable Samay UP
- 9. Idea Pride of UP Launched - 27th Aug’10 , 8 PM on Sahara Samay UP
- 13. Presents
- 15. THE SHOW ? A stage showcasing the Singing talent of Punjab through various individuals, participating and competing on one platform. ? A show where in singers all over Punjab would be participating and competing with each other. ? Participants would be selected on the basis of auditions ? Anchor / Judges / Mentors ? Winner would be chosen by votes and judges marks
- 16. The USP ? Produced and directed by those, whose brains were behind best national reality shows. ? A show for the classes and the masses ? A performance oriented show
- 17. The AIM To present the talent of Punjab To find the
- 18. PRIDE OF PUNJAB SHOW FLOW SHOW FLOW
- 19. “PRIDE OF PUNJAB” PRIDE OF Punjab audition Invite and Announcement Road Show ON AIR – Audition Invite IVRS LINES OPEN FOR AUDITION Venue based Audition Canter Road Show-4 city with ON AIR launch of the show for 13 weeks. remaining participants between With Mix Performances, Voting, eliminations etc. week 8-10 Grand Finale
- 20. ? ROAD SHOW ? AUDITION & SELECTION (IVRS & Venue based Auditions )
- 21. Road Show ? A canter based road show at hotspots and market location and College campus. ? Announcement and invitation to the public to reach the venue for participating in the show. ? MC And Promoters to involve audience in fun games and activities. Ex. Sing and win. ? A Karaoke Player + Piano Player to accompany the Canter. ? Participants of the activities to sing and record there voices. Phone Ins ? IVRS Lines open for auditions. ? ON AIR Promos / Aston Bands / Ticker Announcing ?opening of IVRS lines, ? Audition Venues ?Audition Dates
- 22. ? On Ground – Venue Based Auditions - 4 -Zones (Conducted by Bollywood Judges panel) ? Min 5 Cities in PUNJAB ? 32 participants selected – 16 boys – 16 girls ? On Ground Canter Road Show with celebrity Participants - 4 city tour( the same will be conducted once few of the participants becomes mini celebrity in the state. These participants will be taken to there respective zones. We will conduct a canter road show at some of the hotspots in the each town.
- 23. JUDGES PROPOSED NAMES FOR THE JUDGES (TO BE CONFIRMED) 1. Hon’ble Srimati Kum Kum Roy Chaudhary 2.Anand Milind 3.Shravan Rathode 4.Mohd.Aziz 5.Poornima ji. 6.Anuradha Paudwal 7.Richa Sharma 8.Shabir Kumar 9.Sapna Awasthi 10.Anoop Jalota *Along with Srimati Kum Kum Roy Chaudhary we will have another one or two celebrities as Judges out of the names mentioned above
- 24. ON AIR
- 25. ? Week wise phasing – Audition & selection of 32 contestants – Various themes based performance – Voting lines open – Eliminations (with Judges marks & Votes) – Semifinals – Wild card entry
- 26. Grand Finale
- 27. Pride Of PUNJAB ? 4 contestants will go in to the finale of ‘Pride of PUNJAB’ ? Final tough and challenging performance by contestants ? The ‘Pride of PUNJAB will be announced’
- 28. DELIVERABLES
- 29. Build up promotion elements ON GROUND Media Usage Deliverables ON GROUND 1 AUDITIONS x 5 CITIES BRANDING ON GROUND 2 Canter promotion X 8 cities BRANDING ON GROUND 3 CITY TOUR x 4 LOCATIONS BRANDING ON GROUND 4 GRAND FINALE BRANDING
- 30. Build up promotion elements TELEVISION Media Remarks Usage Deliverables Inventory on Programme (Seconds) ORIGINAL Clients TVC 7200 TV 1 REPEAT 1 Clients TVC 7200 REPEAT 2 Clients TVC 7200 4 bands per episode X TV 2 Aston bands 4800 120 episodesX 10 secs behind the scene static branded 1 per episodeX120 secsX TV 3 14400 window 120 episodes TOTAL 40800
- 31. Build up promotion elements IN CONTENT Media Deliverables IN CONTENT INTEGRATIONS 1 Jump the queue passes IN CONTENT INTEGRATIONS 2 Special IVR Lines with Promotion Idea bank for wild card entry (routed IN CONTENT INTEGRATIONS 3 through IVR lines entry)
- 32. Build up promotion elements PROMOS Media Remarks Usage Deliverables Details (Exposure) Coming Soon 100 Vote now 250 TV Promotion PROMOS DDT 250 Countdown 60 Tomorrow 250 Tonight 250
- 33. Build up promotion elements OUTDOOR Media Deliverables OUTDOOR 1 20 billboards NEWS Paper Inserts/ flyers/ OUTDOOR 2 posters on Retail outlet of Title sponsor OUTDOOR 3 HUMAN BANNERS OUTDOOR 4 LOCAL TRANSPORT BRANDING
- 34. Build up promotion elements RADIO & PRINT Media Deliverables Brand Name Mention + PROMOTION + PROMOS + Radio Partner RJ MENTIONS
- 35. Build up promotion elements ONLINE Media Usage Deliverables 100 Emailers to trade for Indian television / E4M/ sponsorships + 2 for AFAQS telecast date buzz Social Media Marketing Facebook.com "POP-SKL" Microsite Microsite hyperlink
- 36. ON AIR SCHEDULE ? Duration – 1 hour ? No. of weeks - 13 weeks ? No. of Episodes – 39 episodes + 1 Grand finale episode
- 37. Coming Soon
- 38. Thank You for your time and attention