Print is not dead ... Integrated Marketing is Key
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Presentation for Texas Travel Industry Association on Print is Not Dead. Talks about the value of traditional media in a non-tradtional world and the importance of having an integrated tourism marketing campaign.
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Print is not dead ... Integrated Marketing is Key
- 1. Print Aint Dead ... Traditional Advertising is Alive Integration is Key to Success TTIA Travel & Tourism Conference Monday, June 17, 13
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- 3. A Few Things ... Monday, June 17, 13
- 4. A Few Things ... @MelissaYaoHille #TTIA13 #Savannah #MarketingQueen #Bacon #ToothlessWonder Monday, June 17, 13
- 5. Name That Brand 1. Think Different 2. We Try Harder 3. The Quicker Picker-Upper 4. A Diamond Is Forever 5. He Keeps Going and Going and Going 6. We Bring Good Things to Life 7. Melts in Your Mouth, Not in Your Hands 8. Priceless 9. Good to the Last Drop 10. Zoom Zoom 11. Im Loving It! 12. Just Do It. 13. Once You Pop, You Cant Stop 14. Snap, Crackle, Pop 15. That Was Easy 16. Can You Hear Me Now? 17. Wheres the Beef? 18. Breakfast of Champions Monday, June 17, 13
- 6. Your Brand is YOU! A Good, Strong Tourism Brand ... Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty Tells the Story Sells the Dream Monday, June 17, 13
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- 8. Print is Dead? Not so Fast. Tangibility A print piece is a physical thing Staying power in houses or offices Internet ads can disappear into cyber space instantaneously ** As reported in Forbes, 2012 Credibility Print gives a sense of legitimacy Saturation of popups and banner ads can be overwhelming No imminent danger in looking at print Monday, June 17, 13
- 9. Print is Dead? Not so Fast. Branding Print ads are great for solidifying your brand Ads should establish brand recognition ** As reported in Forbes, 2012 Target Marketing Speciality magazines can reach specific audiences Monday, June 17, 13
- 10. Print is Dead? Not so Fast. ** As reported in Forbes, 2012 Less Print Ads More and more businesses using Internet advertising exclusively This creates a marketing advantage for print Less crowded - more room for your ad to shine and lower prices per ad More Engaging Consumers are more engaged when reading print ads Websites are skimmed in as little as 15 seconds. Monday, June 17, 13
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- 13. TV is Alive Most powerful form of advertising Allows for Show & Tell of a product to a large audience Casts a wide net - reaches a bigger audience Captures your attention Adds instant credibility Adds personality to your product Monday, June 17, 13
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- 16. Radio is Alive Ability to target specific demographics Less expensive form of advertising Informal style creates a relevancy with which consumers can relate. Advertisers benefit from the personal and emotional reactions from listeners Spreads your name and that of your agency throughout the community Monday, June 17, 13
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- 18. Billboard People are guaranteed to see it Customized Placement Gives Directionals Message Must be Brief Long-term Commitment Solidifies Brand Monday, June 17, 13
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- 24. In this age of instant communication & short attention spans ... Monday, June 17, 13
- 25. In this age of instant communication & short attention spans ... How do you pull it all together? Monday, June 17, 13
- 26. In this age of instant communication & short attention spans ... How do you pull it all together? Integrated Marketing Is Key Monday, June 17, 13
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- 28. Integrated Marketing is Key in Communicating the Brand Reaches a larger audience Creates brand awareness Wins new customers and maintains a long-term relationship Saves time which is often lost when figuring out the best marketing tools Monday, June 17, 13
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- 37. Thank Yall! Melissa Yao Hille Melissa@MyAgenySavannah.com 912.373.8998 Melissa Yao Hille @melissayaohille Melissa.Yao.Hille Monday, June 17, 13
- 38. Print Aint Dead ... Traditional Advertising is Alive Integration is Key to Success TTIA Travel & Tourism Conference Monday, June 17, 13