Charity ads
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The document summarizes two charity advertisements, one featuring a puppy for the RSPCA and the other featuring a child for NSPCC. Both ads aim to elicit an emotional response by prominently featuring innocent-looking eyes of a puppy or upset child to draw attention and donations. Key words like "HELP!" and "DON'T TURN AWAY" are displayed larger to directly appeal to viewers.
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2. A charity called SASH that helps homeless youth uses a bold red color and clear fonts to quickly convey their emergency services in an easy to read poster.
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This document contains summaries of 4 different advertisements or campaigns:
1. An anti-abuse campaign that uses harsh words placed near an image of a sad child to represent verbal abuse.
2. A charity called SASH that helps homeless youth uses a bold red color and clear fonts to quickly convey their emergency services in an easy to read poster.
3. An advertisement for a railway children charity uses dark and cracked images to symbolize the unhappiness of homeless children and convey that a child runs away every 5 minutes.
4. A final ad uses the attention-grabbing color red, an image of a trapped young child, and simple contact information in an easy to read font and layout toScienceFiction - Introduction
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The document describes a beauty product called Beauty to Go, a hairbrush that contains storage for makeup items like lipstick and coins. It has a mirror on the handle and extra material in the middle to ensure durability. The creator's mission is to provide an all-in-one product that reduces the weight and clutter of a makeup bag. Their vision is to partner with MAC Cosmetics and see the product sold widely in beauty departments within 10 years. Strengths include working well with people and advertising beauty products, while weaknesses could be a lack of patience or difficulty accepting criticism.Analysing Adverts
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油
This document contains summaries of 3 different advertisements:
1) A charity advertisement for Crisis Relief Singapore seeking more volunteers to help families in need. The image of a mother and child connects to people's desire to help through body language.
2) An anti-childhood obesity advertisement campaigning against parents buying junk food for children. It aims to show that children model their behaviors after their parents and cannot distinguish right from wrong without parental guidance.
3) An advertisement for a company working to stop abuse against women. It features an image of a woman with her mouth replaced by an internet search box to represent how women lack the right to speak. The direct eye contact is meant to grab the audience's attention.Telling The Story
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油
This document discusses the power of storytelling in presentations. It describes how the head of UNICEF would bring a small packet containing the ingredients for oral rehydration therapy when meeting with leaders, saying it could save thousands of lives for less than the cost of a cup of tea. This was more effective than just stating facts and figures. The document encourages presenters to find their own "version of the salt and sugar package" to make ideas more memorable and impactful by connecting with audiences visually and physically. It suggests using a story or physical demonstration as an opening, to illustrate strategy or tactics, or as a leave-behind item.Advertisment
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油
Advertisements can distract us from our perceptions, feelings, values, understandings, and dreams by changing how we see reality. When we watch ads, they can influence our emotions and beliefs without us realizing. For example, some food ads imply that relationships are only about cooking or that a mother's love is defined by giving her child a certain drink, which distorts the true meaning of relationships. Overall, ads have the ability to manipulate our perspective of reality through emotional exploitation.Tips for buying pain free heels
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油
The document provides tips for buying comfortable heels that are pain-free. It recommends buying the right size, opting for thicker heels with chunky or wedge styles rather than thin pencil heels. Shoes should have thick soles rather than thin soles. Investing in well-constructed shoes from reputable brands rather than many cheap pairs is suggested. New heels should be broken in around the house before wearing them all day to avoid blisters.What Makes Any Advertisement GREAT
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油
SIX ESSENTIALS
1. Clearly tells the story.
2. Visually appealing.
3. Attempts to be thought-provoking.
4. Answers a need or desire for the audience.
5. Includes a Call-to-Action
6. Adaptable for different target audiences.Life Lessons
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Ultra Fundraising is a division of Ultra Soap International. Providing high quality cleaning and household care products at affordable pricing has been a winning formula for Ultra Soap International for over 30 years. Ultra was founded with the fundamental belief that high quality soap products didn't have to be expensive; Ultra's fundraising programs carry on this philosophy. Over the last 30 years, Ultra's fundraising programs have assisted a multitude of non-profit groups reach their fundraising goals.Icegloss
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油
The document discusses a marketing campaign for a new lip gloss called "Ice Gloss". The target audience is young women, teenage girls, and young girls interested in makeup. An actress was hired to promote the lip gloss on the internet to grab attention and increase sales. The poster design features flowers to appeal to what girls like, and uses pink and purple colors that girls prefer over more masculine blue, brown, and green tones. The slogan "Yeah, It's a girl's thing" aims to clearly identify the product is for girls. While the logo is not yet recognizable, the ice cream shape and layered mint, strawberry and vanilla colors are meant to make it stand out simply but effectively.Advertisment
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油
Advertisements can distract us from our perceptions, feelings, values, understandings and beliefs. They have the ability to change our perception of reality. Two examples are analyzed: a Shan Foods ad suggests a son only misses his mother because of her cooking, not because she is his mother. A Tang ad implies that a mother only loves her children if she gives them Tang, changing children's concepts. Both ads exploit human emotions for commercial purposes rather than representing reality.What's in a name?
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油
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油
A press junket is used to promote a film by inviting newspapers and TV channels to help publicize it. The trailer for the film will be the most important advertising and should be shown before other PG rated films to target younger audiences. Brightly colored posters placed outside cinemas and where children will see them can attract their attention and interest in the film. A virtual campaign is not considered effective for promoting an animated children's film. Merchandising toys and collectibles, especially through partnerships with McDonald's and Disney stores, is seen as the most effective way to promote the film to children who love collecting such items.Task 1 Charity Campaign Poster Analysis
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油
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.S
Ssonia gupta
油
This document appears to be a survey asking respondents questions about their awareness and perceptions of green marketing. It asks if the respondent is aware of green marketing, has heard of firms going green, and believes green products provide advantages to firms. It also asks if the respondent thinks green marketing provides value or is just for show, if they are familiar with any green brands, and how adopting green marketing and promoting green products affects a firm's image, sales, costs, and customers. It inquires about the best promotional tools for green products and if advertisements for them have impacted the respondent's buying behavior.Complete man
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油
The advertisement shows a man who drives past a group of children washing cars for charity. He stops and returns with a muddy car for the children to wash, bringing them joy. The message is that making moments to cherish for others through small acts of kindness is part of being a complete man. The ad appeals by depicting the man prioritizing bringing happiness to children over his own schedule. It inspires viewers to emulate helping others with empathy.6 Tips for Taking Care of Baby Teeth
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Don't wait until your little ones are old enough to care for their own oral health. These six tips help teach them how to care for their pearly whites from a young age so that they'll have a healthy mouth all their life!Multiwear.co12
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We're moms. We work, we design, we love, and we find ways to make our experience with products we use more holistic. We wear many hats so our products should as well. That is the simple explanation behind our products.
Ads analysis
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油
The document analyzes four different advertisements and the marketing techniques they employ. The Pepsi ad uses value association to suggest drinking Pepsi makes one feel young. The Honda ad shows love and uses branding by portraying many neighbors who own Hondas, implying it is a popular choice. The Shure earphones ad shows fun and pleasure while also using branding through its many awards and positive reviews. Finally, the UPS ad shows power by allowing businesses to do more through fast delivery and uses value association, appealing to businesses that value efficiency.Viewers also liked (7)
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The Battersea dogs and cats home rescues neglected dogs and cats, giving them a better future and loving homes. Donations will help care for animals who are ill-treated and don't have enough food or water to survive. People should support this charity because it saves animal lives every day and stops cruelty, working to end animal neglect forever. The dogs receive therapy to overcome fears or aggression and are then adopted by caring owners.Battersea dogs and Cats Home Mobile App
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The document proposes a mobile app for Battersea Dogs and Cats Home that would allow users to browse and adopt pets from the shelter. It would be the first app of its kind, similar to a shopping app but focused on pet adoption. The proposal estimates the costs to develop the app, including costs for a developer, researcher, and designer, with a total budget of around 贈3,600. It provides a timeline showing research, design, and development phases from January to March 2016, with a planned launch date of March 16, 2016.A charity to believe in: Inspiring supporters and asking for money
A charity to believe in: Inspiring supporters and asking for moneyNCT
油
This document provides guidance on creating fundraising appeals to support the charity NCT. It recommends focusing the appeal on (1) illustrating a problem faced by parents, (2) sharing a personal story to demonstrate the real impact, (3) describing NCT's solutions and how donations can help fund them, and (4) breaking the fundraising goal into smaller donation amounts with specific purposes. The document uses examples like reducing isolation or increasing access to support groups to define problems and shows how funds could pay for helpline access, training, or course attendance. The overall aim is to encourage donations by explaining NCT's work and the impact of contributions.Charity Appeal Presentation
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This document outlines a treatment idea for a video about rescuing dogs from mistreatment. It will target nuclear families and include footage of cute dogs, establishing shots of a rescue location, interviews with volunteers, and a call for donations. It lists the necessary equipment and considers pros like raising awareness and cons like controlling the dogs during filming.Craig Linton, Head of Fundraising at RLSM: Good Bites Big Appeals
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The document discusses a fundraising appeal called "Little Heroes" conducted by a charity to raise money for its nursery program. It provides background on the charity's poor past fundraising performance and low staff morale. It then details the various fundraising strategies used for the appeal, including direct mail, telephone calls, community events, mobile/text messaging, online campaigns, and PR. Results are presented showing some successful strategies like mobile/text fundraising but other struggles like community collections. Key lessons learned emphasize quickly abandoning ineffective approaches and starting with existing donors.Cancer Research UK Race for Life at Good Bites...on branding inside out
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This document provides information about Race for Life, Cancer Research UK's largest fundraising event series. It began in 1994 with 680 participants in Battersea Park. Now there are over 240 events across the UK each year, attended by 1,000 to 20,000 participants who walk, jog or run 5k or 10k to raise funds. Since starting, over six million participants have raised over 贈457 million. The 贈14.99 registration fee covers event costs so that all funds raised through sponsorship go directly to cancer research. The document discusses the appeal of sponsoring Race for Life for brands, providing both tangible benefits through extensive marketing opportunities, and intangible benefits like connecting with participants' emotions and charitable affiliation. It outlinesGood Bites on Christmas Appeals, July 2013
Good Bites on Christmas Appeals, July 2013GOOD Agency
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- Christmas is the biggest time of year for charitable giving, but donations only represent a small fraction of increased household spending at the holidays (less than 1%).
- To be successful, charities need a unique Christmas appeal proposition that shows relevance, engages supporters, and integrates with broader campaigns.
- Effective propositions tap into what Christmas means to target audiences and create a positive experience that doesn't rely on guilt. Examples could involve storytelling, linking to existing gift-giving behaviors, or granting Christmas wishes.Similar to Charity ads (20)
Media analysis of nspcc advert poster
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The document analyzes an advertisement for the NSPCC (National Society for the Prevention of Cruelty to Children). The ad uses dark colors and images of an abused toy to symbolize how abused children feel trapped. It features the slogans "cruelty to children must stop" and "real children should be fixed," emphasizing that abuse is a serious issue. The target audience is adults who will feel empathy for abused children and be able to help through donations or support. The goal is to raise awareness of child abuse and persuade people to help stop it.Final plan LO3
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The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.Advertising assigment
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This Dune film trailer effectively uses conventions of advertising to persuade audiences to see the film. It uses a dark color scheme that creates a sense of dread and mystery about the film's world. Long shots show the scale and adventure of the setting. Listing popular actors at the end could influence fans to see a film with their favorite stars. The trailer exemplifies the story by teasing the plot of a man who must find an artifact to maintain power. These elements make audiences curious to learn more about this strange new world when they see the film. The trailer targets younger audiences who are fans of the actors and science fiction genre. Overall, it follows codes of advertising well to pique interest in Dune's setting and story.Advertising assigment
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The document provides an analysis of advertising techniques used in various promotional materials, including:
1) A homeless awareness poster that uses brown tones and statistics to elicit sympathy, with a bold quote and donation link call to action.
2) A Dogs Trust charity website using a happy dog image and word "wag" in yellow to convey benefits of donation. It provides various service links.
3) A Dune film trailer employing a dark color scheme, actor names, and long shots to set a tone of adventure and intrigue for its target younger demographic audience.
The analysis identifies the advertising types and techniques used in each based on their goals of raising awareness, persuading donation, or enticing viewershipTattooed Baby - The art of telling big stories in small spaces
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
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Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for todays short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. Its about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games original philosophy of deriving maximum meaning from minimum means.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
Its a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout its lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.NSPCC Radial Analysis
NSPCC Radial AnalysisJohannaMcEwen
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The document analyzes an advertisement for the NSPCC (National Society for the Prevention of Cruelty to Children) using radial analysis. The advertisement features a damaged toy to represent abused children and uses dark colors and close camera angles. It has the bold green slogan "Cruelty to children must stop. FULL STOP." to emphasize ending child abuse. The target audience is adults who can help abused children and may empathize with wanting to protect their own. The advertisement aims to show that child abuse is damaging and unacceptable in society.Task 4
Task 4hannahlaufeyson
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This document contains analyses of various marketing advertisements from different companies such as Tesco, M&S, John Lewis, McDonald's, Lidl, Asda, and Tesco. The analyses examine aspects of the ads such as their focus on quality, price/value, competition, imagery used, and target markets. Key points made include that some ads emphasize quality of products, others focus primarily on price/value, and some use metaphors or humor to position themselves competitively against rivals.Charity adverts
Charity advertsemilybaker1
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The Oxfam advert uses casual language to start a conversation with the reader about deserving life's luxuries like food and water, making the reader feel guilty for thinking of more selfish luxuries and sympathizing with those in need. It features positive colors and a message encouraging positive change through donation. The advert appears on the London underground to reach a wide audience that can understand the issue and want to help.Evaluation
EvaluationLeah Ellis
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The document discusses different styles and techniques used in advertisements. The author structured their Irn-Bru TV advert with a surreal, linear narrative where drinking the product instantly transforms the man's abilities and clothing. Their advergame presents a similar concept through animated gameplay. Surreal transformations are a common technique used to imply product benefits without realistic depictions. Different styles appeal to audiences in varied ways and must fit the product.HOW TO WRITE A PSA.pdf
HOW TO WRITE A PSA.pdfSandraPlugge
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The document provides guidance on how to write an effective public service announcement (PSA). It advises that a PSA should have a clear, single goal of motivating the target audience to take a specific action. It should be relevant and important enough to warrant airtime. The language used should be conversational and relatable to everyday people. A PSA should appeal to emotions over facts alone to motivate action and should smoothly integrate the sponsoring organization. It should have a clear core message communicated with brevity and clarity without unnecessary additions like unsupportive music or sound effects. The overall aim is to create a PSA that benefits the community by gaining airtime and resonating with its intended audience.Production Powerpoint
Production Powerpointhayleylou11
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The document provides details on logo designs, campaign posters, merchandise designs, and membership forms for a charity focused on cleaning beaches and protecting wildlife.
The logo designs feature a simple surfboard logo to represent the organization. Campaign posters will use dark tones and emotive imagery to target adults rather than children. Merchandise designs include clothing, accessories, and printed items featuring penguins, starfish, and the charity's logo in bright colors for children or monochrome tones for adults. Membership forms will include information on the charity, benefits of joining, and space to provide contact details.Production Powerpoint
Production Powerpointhayleylou11
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The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.Analyzing Advertisements
Analyzing AdvertisementsAnna Schmitt
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The document analyzes several magazine advertisements based on the human needs they appeal to, their marketing techniques, and how they catch the viewer's attention. It summarizes four ads, noting that they relate to needs for family, health, freedom, love and youth. The ads use imagery like families, illness and nature to appeal to emotions and values while promoting products as solutions. Techniques like humor, fear and intimacy are employed to draw viewers in and associate products with positive attributes.Research Irn Bru LO1
Research Irn Bru LO1Hannah Sewell
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The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.Existing homeless charitie
Existing homeless charitiehannahlaufeyson
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This document discusses and analyzes different logos and advertisements used by homeless charities.
It summarizes three advertisements - one using minimal text and imagery to convey a powerful message about homelessness, another using an image of a sad child to manipulate emotions, and a logo for a youth homelessness charity featuring a simple house illustration.
The key aspects evaluated are the use of imagery, fonts, colors and messaging to effectively engage audiences and represent the charities' goals of helping the homeless. Minimal designs that convey clear messages are deemed most effective at attracting attention and understanding.Evaluation
EvaluationSophie Husteden
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The document provides an evaluation of Sophie Husteden's campaign pieces against their intended purposes. Sophie aimed for the pieces to bring about change, change attitudes, challenge representations, raise awareness, and provide information related to catch and release fishing. She reflects that the posters and merchandise fit these purposes by providing information, raising awareness of the issue, and challenging the common practice of fishing as a hobby. She also notes that feedback indicated the pieces clearly communicate the anti-fishing message and are appropriate for the targeted audiences of children and adults. Originally, Sophie had different intentions for the campaign focus and poster designs, but ultimately narrowed the scope and adapted the designs based on feedback and the goal of specificity.Evaluation
EvaluationSophie Husteden
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The document discusses Sophie Husteden's evaluation of whether her finished campaign pieces are fit for their intended purpose. She made posters for both children and adults to raise awareness about the harms of catch and release fishing. For the children's poster, she used the character Nemo with a fishing hook in its face to make people think about hurting fish. For adults, she used warning signs and statistics to provide information and shock people. She reflects that both posters achieve their goals of making people think critically about fishing. The merchandising products like hoodies and t-shirts also effectively promote the campaign's message against catch and release fishing.Research of posters and Comparisons 
Research of posters and Comparisons olibrandon
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The document contains summaries of several posters designed for different causes:
- A poster for an animal shelter uses an image of an abused dog's eye to raise awareness about animal cruelty and encourage donations without explicitly asking for money.
- An RSPCA poster features a dog and text about how dogs share DNA with humans to promote animal welfare and change attitudes towards abuse.
- A child abuse awareness poster uses an image of a bruised child's arm against a dark background to shock viewers into supporting the organization's efforts.
- An NHS poster warns pregnant smokers that "every cigarette harms your baby" through a shadowy image and minimal text colors to convey the message seriously.Research of poster
Research of posterolibrandon
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The document provides a summary and analysis of several posters designed for different causes. It examines the purpose, techniques, and impact of posters designed to raise awareness about animal cruelty, the RSPCA, child abuse, and the risks of smoking during pregnancy. For each poster, it analyzes the visual techniques used including images, colors, text size and placement. It also compares and contrasts how different posters approach soliciting donations more or less explicitly through their designs.Advertising techniques 
Advertising techniques traynorw
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This document outlines various advertising techniques, including using beauty appeals, celebrity endorsements, lifestyle portrayals, peer approval, rhetorical questions, and scientific/statistical claims. Some examples provided are ads that try to make people feel more beautiful or intelligent by buying a product, that appeal to a sense of independence, or that try to make a product seem popular or necessary through statistics. Overall, the document discusses different strategies advertisers use to appeal to audiences and promote their products.Recently uploaded (20)
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Charity ads
- 1. A very big feature in this charity advert are the eyes of this dog Monty in this case. Make the dog look very innocent a worth the donation. Puppy used because people will naturally be more drawn to a puppy than a older dog. The word Help! is put in bigger font than the rest of the poster as this is what the charity want you to see the most. The exclamation mark also so makes it seem as if the dog is shouting the word itself. Made to appeal to all of the audiences kids and adults alike.
- 2. In this NSPCC advert the child is used in quite the same way as the puppy in the RSPCA poster. The words DONT TURN AWAY are written in block caps as this is what the advertisers want to draw your eye to. There is writing that say a child you know might be suffering abuse this makes the advert more effective by making it hit closer to home than the person thought. The child face is very important in this advert as the audience can see that the girl is upset and the eyes make her look innocent and therefore the more likely to attract donations.