Merchandise management involves organizing a retailer's buying process, assortment planning, branding strategies, vendor relationships, store layout, and presentation techniques. Effective merchandise management is important for deciding what items to carry, maintaining appropriate inventory levels, tracking inventory, ensuring merchandise is properly handled and stored, and determining when to reorder. Key aspects of merchandise management include merchandising planning, assortment strategies, branding strategies, and vendor management. Space planning is also important for optimizing product placement and maximizing sales.
Store layout and design are important strategies for influencing customer behavior and maximizing store success. Key considerations for layout include floor space allocation, traffic flow, and product placement. Visual merchandising techniques like lighting, displays, and signage are also crucial for attracting customers and promoting sales. Effective distribution channels move products from manufacturers to customers through intermediaries. Selecting and motivating channel members, while controlling conflicts between parties, are important management tasks.
Direct marketing, online maketing, retailingArchit Sharma
?
Direct marketing involves communicating directly with customers through various channels to promote a specific call to action. It emphasizes measurable responses from targeted customers. Some key benefits of direct marketing include being able to directly measure results and response rates. Common direct marketing channels include email, mobile, telemarketing, direct response TV, and direct mail. Retailing involves the sale of physical goods from a fixed location to consumers. Common types of retailers include department stores, discount stores, supermarkets, and specialty stores.
This document discusses the four P's of marketing - product, price, place, and promotion. It provides details on each P, including definitions and characteristics. For product, it describes key aspects like quality, features, services, and packaging. For price, it outlines different pricing strategies and considerations. For place, it defines distribution channel options. And for promotion, it lists various promotional tools like advertising, public relations, and word-of-mouth marketing. Overall, the document serves as a comprehensive overview of the traditional 4 P's framework in marketing.
The document summarizes the key stages in a business procurement process:
1) Problem recognition - when a business recognizes an internal or external problem or need.
2) Need and product specification - the business determines general characteristics and specifications.
3) Supplier search - the business identifies potential suppliers through various sources.
4) Proposal solicitation - qualified suppliers submit proposals which are evaluated and shortlisted.
5) Supplier selection - suppliers are evaluated and a preferred supplier is selected, with potential negotiation on pricing.
6) Order and routine specification - the final order details are negotiated and agreed upon.
7) Performance review - the supplier's ongoing performance is periodically reviewed.
The document discusses product and distribution strategies. It defines key concepts like products, product lines, product mix, and the product life cycle. It also outlines the stages of new product development and strategies for identifying brands. Finally, it describes distribution channels and strategies for selecting channels and determining distribution intensity.
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Shujaat Ali
?
Cultivating strong customer relationships is at the core of customer relationship management systems. Companies empower customers by demonstrating how they address customer needs, wants, and demands. Personalized marketing uses customer data and technology to deliver individualized messages. Building loyalty requires creating superior experiences, integrating customer feedback, and developing programs that reward frequent customers. Maintaining a customer database allows analyzing transactions to better understand customers, though building such systems requires significant resources.
Retail formats refer to the types of retail stores that are classified based on factors like ownership, merchandise offered, location, and store size. The main store formats include convenience stores, supermarkets, hypermarkets, specialty stores, department stores, discount stores, and warehouse stores. Stores are also classified as being store-based which require a physical location, or non-store which do not have a physical presence and include formats like direct marketing, vending machines, and e-commerce. Within store-based formats, locations can be high street, destination, or convenience based on their intended draw of customers.
The document provides an overview of various marketing concepts including the marketing mix, market segmentation, product life cycle, sales funnel, product diffusion curve, Ansoff matrix, brand pyramid, Kapferer's brand identity prism, and buy-sell hierarchy. It describes key elements of each concept such as the 4Ps of the marketing mix - product, price, place, promotion. It also explains how to segment consumer and business markets and the stages of the product life cycle.
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
Distribution channels for beginners presentation mar2015Jim Elder
?
A quick overview of distribution channels focusing on key aspects for a new or small company with limited funding. Direct vs Indirect. Who has the power, what kind and how to manage. How to price within the channel.
This document outlines how retailers can use customer data and analytics to improve the shopping experience from start to finish. It discusses using data to provide personalized recommendations and promotions to customers in-store and online, streamline supply chains to quickly meet customer demands, and optimize delivery to offer convenience and transparency. The goal is to increase customer loyalty, engagement, and spending through a seamless, tailored experience.
This document outlines how retailers can use customer data and analytics to improve the shopping experience from start to finish. Key applications discussed include using past purchase history and preferences to provide personalized product recommendations and targeted offers, enabling frictionless shopping through features like item tracking and delivery customization, and optimizing supply chain operations through demand forecasting and visibility of inventory levels. The overall aim is to deepen customer engagement, increase basket size, and ensure products are available when and where customers want them.
- Average number of pieces per bill indicates the number of items customers buy per transaction. More impulse items and add-ons can increase this.
- Average selling price determines total net sales value compared to total quantity sold. It is calculated as total value of goods sold divided by total quantity sold.
- Relationship retailing focuses on building loyalty through personalized experiences and excellent customer service to increase store traffic and profits.
This document provides an overview of merchandising management. It defines merchandising as planning the marketing, promotion, and sale of retail products. The key components of merchandising management are determining the appropriate product assortment, price, range of products, and store layout. Merchandisers must consider customer demands and trends to effectively buy and display merchandise. The roles of merchandisers and buyers include planning purchases, selecting vendors, pricing products, and ensuring adequate inventory levels.
This document discusses marketing channels and value networks. It defines a marketing channel as the set of interdependent organizations involved in making a product available for use. It discusses channel types, levels, functions and design considerations. It also covers topics like channel conflicts, retail management, wholesaling, private labels, and market logistics. Effective channel design requires analyzing customer needs, objectives, alternatives and making decisions around intermediaries, roles and responsibilities.
The document discusses the key steps involved in the process of buying and merchandising for retailers. It outlines 8 steps: 1) collecting information on consumer needs and vendors, 2) selecting vendors, 3) evaluating merchandise, 4) negotiating with vendors, 5) buying merchandise, 6) receiving and stocking merchandise, 7) re-ordering merchandise, and 8) re-evaluating. For each step, it provides details on the procedures and factors considered, such as understanding demand, assessing vendor quality, determining order quantities based on lead times and costs. The overall process aims to purchase and promote the right products at the right time and price points.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
This document discusses marketing channels and distribution. It defines distribution channels as the flow of goods from production to the consumer. Traditional distribution involves manufacturers selling directly to consumers without intermediaries. The document outlines strategies for direct sales and notes advantages of introducing brokers, which include established retailer relationships but higher fees. E-commerce changes distribution by allowing direct sales and reducing intermediaries. The document also defines zero-level to three-level distribution channels involving varying numbers of intermediaries like distributors and wholesalers. Finally, it discusses types of channel conflicts like horizontal conflicts between same-level players and vertical conflicts between different channel members.
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
This document discusses key concepts related to marketing channels and logistics. It defines marketing channels as the set of interdependent organizations involved in making a product available for consumption. It also discusses types of retailers like specialty stores, department stores, and convenience stores. It covers wholesaling functions like selling, buying, warehousing, and risk bearing. The document emphasizes integrated logistics planning and objectives like minimizing total costs while meeting customer requirements.
The document discusses retail audits and consumer panels as methods for collecting consumer information and measuring marketing strategy effectiveness.
A retail audit studies what consumers buy by gathering sales data from retailers, including volume, value, share, stock levels, and distribution. A consumer panel studies consumer behavior and attitudes by continuously tracking product purchases and in-store activities of a select group of consumers.
Both methods aim to understand purchasing habits and trends to measure factors like volume and value sales, price performance, distribution and stock levels, helping companies evaluate brand performance versus competitors. However, panels and audits face obstacles like costs, cooperation fatigue over time, and risk of biased or unrepresentative conclusions.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
This document discusses retail strategy and the strategic retail planning process. It defines retail strategy as a marketing plan that details how a business will offer products to consumers and influence purchases. It then discusses key aspects of retail strategy including competitive advantage, the retail marketing mix, and the sustainable competitive advantages of customer loyalty, location, distribution systems, unique merchandise, vendor relations, and customer service. Finally, it outlines the six steps in the strategic retail planning process: 1) developing the mission, 2) establishing objectives, 3) situational analysis, 4) identifying strategic alternatives, 5) selecting the target market, and 6) obtaining resources needed to compete.
Retail formats refer to the types of retail stores that are classified based on factors like ownership, merchandise offered, location, and store size. The main store formats include convenience stores, supermarkets, hypermarkets, specialty stores, department stores, discount stores, and warehouse stores. Stores are also classified as being store-based which require a physical location, or non-store which do not have a physical presence and include formats like direct marketing, vending machines, and e-commerce. Within store-based formats, locations can be high street, destination, or convenience based on their intended draw of customers.
The document provides an overview of various marketing concepts including the marketing mix, market segmentation, product life cycle, sales funnel, product diffusion curve, Ansoff matrix, brand pyramid, Kapferer's brand identity prism, and buy-sell hierarchy. It describes key elements of each concept such as the 4Ps of the marketing mix - product, price, place, promotion. It also explains how to segment consumer and business markets and the stages of the product life cycle.
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
Distribution channels for beginners presentation mar2015Jim Elder
?
A quick overview of distribution channels focusing on key aspects for a new or small company with limited funding. Direct vs Indirect. Who has the power, what kind and how to manage. How to price within the channel.
This document outlines how retailers can use customer data and analytics to improve the shopping experience from start to finish. It discusses using data to provide personalized recommendations and promotions to customers in-store and online, streamline supply chains to quickly meet customer demands, and optimize delivery to offer convenience and transparency. The goal is to increase customer loyalty, engagement, and spending through a seamless, tailored experience.
This document outlines how retailers can use customer data and analytics to improve the shopping experience from start to finish. Key applications discussed include using past purchase history and preferences to provide personalized product recommendations and targeted offers, enabling frictionless shopping through features like item tracking and delivery customization, and optimizing supply chain operations through demand forecasting and visibility of inventory levels. The overall aim is to deepen customer engagement, increase basket size, and ensure products are available when and where customers want them.
- Average number of pieces per bill indicates the number of items customers buy per transaction. More impulse items and add-ons can increase this.
- Average selling price determines total net sales value compared to total quantity sold. It is calculated as total value of goods sold divided by total quantity sold.
- Relationship retailing focuses on building loyalty through personalized experiences and excellent customer service to increase store traffic and profits.
This document provides an overview of merchandising management. It defines merchandising as planning the marketing, promotion, and sale of retail products. The key components of merchandising management are determining the appropriate product assortment, price, range of products, and store layout. Merchandisers must consider customer demands and trends to effectively buy and display merchandise. The roles of merchandisers and buyers include planning purchases, selecting vendors, pricing products, and ensuring adequate inventory levels.
This document discusses marketing channels and value networks. It defines a marketing channel as the set of interdependent organizations involved in making a product available for use. It discusses channel types, levels, functions and design considerations. It also covers topics like channel conflicts, retail management, wholesaling, private labels, and market logistics. Effective channel design requires analyzing customer needs, objectives, alternatives and making decisions around intermediaries, roles and responsibilities.
The document discusses the key steps involved in the process of buying and merchandising for retailers. It outlines 8 steps: 1) collecting information on consumer needs and vendors, 2) selecting vendors, 3) evaluating merchandise, 4) negotiating with vendors, 5) buying merchandise, 6) receiving and stocking merchandise, 7) re-ordering merchandise, and 8) re-evaluating. For each step, it provides details on the procedures and factors considered, such as understanding demand, assessing vendor quality, determining order quantities based on lead times and costs. The overall process aims to purchase and promote the right products at the right time and price points.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
This document discusses marketing channels and distribution. It defines distribution channels as the flow of goods from production to the consumer. Traditional distribution involves manufacturers selling directly to consumers without intermediaries. The document outlines strategies for direct sales and notes advantages of introducing brokers, which include established retailer relationships but higher fees. E-commerce changes distribution by allowing direct sales and reducing intermediaries. The document also defines zero-level to three-level distribution channels involving varying numbers of intermediaries like distributors and wholesalers. Finally, it discusses types of channel conflicts like horizontal conflicts between same-level players and vertical conflicts between different channel members.
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
This document discusses key concepts related to marketing channels and logistics. It defines marketing channels as the set of interdependent organizations involved in making a product available for consumption. It also discusses types of retailers like specialty stores, department stores, and convenience stores. It covers wholesaling functions like selling, buying, warehousing, and risk bearing. The document emphasizes integrated logistics planning and objectives like minimizing total costs while meeting customer requirements.
The document discusses retail audits and consumer panels as methods for collecting consumer information and measuring marketing strategy effectiveness.
A retail audit studies what consumers buy by gathering sales data from retailers, including volume, value, share, stock levels, and distribution. A consumer panel studies consumer behavior and attitudes by continuously tracking product purchases and in-store activities of a select group of consumers.
Both methods aim to understand purchasing habits and trends to measure factors like volume and value sales, price performance, distribution and stock levels, helping companies evaluate brand performance versus competitors. However, panels and audits face obstacles like costs, cooperation fatigue over time, and risk of biased or unrepresentative conclusions.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
This document discusses retail strategy and the strategic retail planning process. It defines retail strategy as a marketing plan that details how a business will offer products to consumers and influence purchases. It then discusses key aspects of retail strategy including competitive advantage, the retail marketing mix, and the sustainable competitive advantages of customer loyalty, location, distribution systems, unique merchandise, vendor relations, and customer service. Finally, it outlines the six steps in the strategic retail planning process: 1) developing the mission, 2) establishing objectives, 3) situational analysis, 4) identifying strategic alternatives, 5) selecting the target market, and 6) obtaining resources needed to compete.
Best Part-Time Jobs in Jaipur for Students.pdfvinay salarite
?
Are you a student in Jaipur looking for the perfect part-time job? Whether you want to gain experience, earn extra income, or enhance your skills, there are plenty of opportunities available. From content writing and graphic designing to digital marketing internships and call center jobs, Jaipur offers flexible work options for students. If you prefer remote work, data entry and freelancing are great choices. For those who enjoy active roles, delivery executive jobs provide high earning potential. These part-time jobs not only help students become financially independent but also build essential career skills.
Start your career journey today! Explore verified part-time job opportunities in Jaipur
AudioRealism ABL is a software synthesizer designed for music production, particularly for those interested in acid house, techno, and other electronic music genres. It emulates the classic Roland TB-303 Bass Line synthesizer, which is famous for its unique sound and its pivotal role in the development of electronic dance music.
Please Copy This Direct Download Link Below?
https://shorturl.at/utoys
?????Note: >> Please copy the link and paste it into Google New Tab now Download link
Key Features of AudioRealism ABL:
Authentic TB-303 Emulation:
ABL accurately emulates the original TB-303 sound engine, capturing the characteristic acid basslines, squelchy filter sweeps, and distinctive pitch slides. The sound quality aims to replicate the original hardware as closely as possible while offering the flexibility and convenience of software.
An Introduction to Crime Pattern AnalysisEugeneM11
?
Welcome to this brief tutorial on Crime Pattern Analysis! This introduction will delve into the fascinating methodology and practices of this crucial function in law enforcement.
Crime pattern analysis is a powerful method used by law enforcement agencies to identify trends and patterns in criminal activity. By examining data from various sources such as crime reports, arrest records, and geographic information systems (GIS), analysts can detect recurring behaviors, locations, and times associated with criminal activities. This helps in predicting future crimes, allocating resources more effectively, and developing strategies to prevent crime.
Essentially, crime pattern analysis provides a data-driven approach to understanding and combating crime. It not only enhances the efficiency of law enforcement but also contributes to creating safer communities. Dive deeper into this practice to discover how data and technology are revolutionizing the fight against crime!
LinkedIn for Your Job Search February 2025Bruce Bennett
?
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
?
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Energy Sources shift toward renewable energy.rubinatariq38
?
Energy sources play a vital role in shaping the future of our planet. While non-renewable sources have powered human progress for centuries, their environmental impact necessitates a shift toward renewable energy.
The H1B visa program functions as a principal admission option which allows U.S. employers to select skilled professionals from abroad to work in IT along with engineering sectors and the healthcare industry and finance sector. The process of recruiting qualified H1B candidates remains difficult because of visa requirements and strong competition in the job market.
This document will show step-by-step methods to identify eligible H1B applicants in America under H1B visa employment guidelines for business owners.
Product Availability.pptx availability of product in the market plays a vital role in services marketing
1. Product Availability
? The number of units of backup stock , also
called buffer or safety stock , in the model
stock plan determines product availability.
Product availability is defined as the
percentage of the demand for a particular SKU
that is satisfied.
2. Example
? Retailers often classify merchandise
categories or individual SKUs as A, B, or C
items, reflecting the product availability the
retailer wants to offer. The A items are best-
sellers bought by many customers.
3. For example
? White paint is an A item for Sherwin Williams,
and copy paper is an A item for Office Depot.
A retailer rarely wants to risk A-item stockouts
because running out of these very popular
SKUs would diminish the retailer’s brand
image and customer loyalty. On the other
hand, lower product availability is acceptable
for C items, which are purchased by a small
number of customers and are not readily
available from other retailers.
4. Automated Continuous Replenishment
? Once the buyer sets the desired product
availability and de termines the variation in
demand and the vendor’s lead time and fill
rate, the continuous replenishment systems
for staple SKUs can op erate automatically.
5. Inventory Management Report
? The inventory management report pro vides
information about the inventory management for
a staple category. The re port indicates the
decision variables set by the buyer, such as
product availability, the backup stock needed to
provide the product availability, the order points
and quantities plus performance measures such
as planned and actual inventory turn over, the
current sales rate or velocity, sales forecasts,
inventory availability, and the amount on order.
6. ALLOCATING MERCHANDISE TO
STORES
? Allocating merchandise to stores involves
three decisions:
? (1) how much merchandise to allocate to each
store,
? (2) what type of merchandise to allocate, and
? (3) when to allocate the merchandise to
different stores.
7. ANALYZING MERCHANDISE
MANAGEMENT PERFORMANCE
? A sell-through analysis compares actual and
planned sales to determine whether more
merchandise is needed to satisfy demand or
whether price reductions (mark downs) are
required.
8. SETTING RETAIL PRICES
? Setting Prices Based on Costs
? Retail price = Cost of merchandise + Markup
9. Coupons
? Coupons offer a discount on the price of
specific items when they’re purchased.
? Coupons are issued by manufacturers and
retailers in news papers, on products, on the
shelf, at the cash register, over the Internet
and mobile devices, and through the mail.
10. ? Retailers use coupons because they are
thought to induce customers to try products
for the first time, convert first-time users to
regular users, encourage large purchases,
increase usage, instill loyalty, and protect
market share against the competition.
11. Price Bundling
? Price bundling is the practice of offering two
or more different products or services for sale
at one price.
12. Example
? McDonald’s
offers a bundle
of a sandwich,
French fries, and
a soft drink in a
Value Meal at a
discount
compared with
buying the items
individually.
14. Integrated marketing communication
program
? Integrate a variety of communication
elements to deliver a comprehensive,
consistent message to all customers over
time, across all elements of their retail mix
and across all delivery channels.
15. For example
? Chili’s Grill and Bar Restaurants uses
traditional media—television, radio, and
billboards.
16. Example
? But its customers can also go to Chilis.com to
find restaurant locations and place an order.
? It also communicates with its customers on
Facebook and Twitter, but believes its most
effective Internet-based communication tool
is through the Chili’s opt-in e-mail list.
17. ? For any communications campaign to
succeed, the retailer must deliver the right
message to the right audience through the
right media at the right time, with the
ultimate goal of profiting from long-term
customer relationships, as well as short term
sales.
20. Sales Promotions
? Sales promotions are special incentives or
excitement-building programs that encourage
consumers to purchase a particular product or
service.
21. ? Coupons
? Rebates
? Premiums - A premium offers an item for free
or at a bargain price to reward some type of
behavior, such as buying
23. Personal Selling
? Personal selling is a communication process in
which sales associates help customers satisfy
their needs through face-to-face exchanges of
information.
24. Public Relations
? Public relations (PR) involves managing
communications and relationships to achieve
various objectives, such as building and
maintaining a positive image of the retailer,
handling or heading off unfavorable stories or
events, and maintaining positive relationships
with the media.
25. Online Media
? Websites
? E-mail
? Mobile Communications
? Social Media
? YouTube
? Facebook
? Blogs
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