ProductPitch.pptx
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This document proposes a diabetes prevention mobile app and program for Kaiser Permanente subscribers. 37.3 million Americans have diabetes, costing $1 in $4 of US healthcare spending. 90% of cases could be prevented through lifestyle changes. The proposed app would include diabetes-focused workouts, healthy recipes, goals tracking, and a support team. It aims to prevent 10% of Kaiser's 4.8 million prediabetic subscribers from developing diabetes, saving $1.2 billion annually. Key features include beginner-friendly workouts, nutrition education, compassionate guidance, and marketing through Kaiser facilities. The vision is to eventually expand into a smartwatch app and mindfulness tools.
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DIABETES BY DR. DOLLY RANI [Autosaved] [Autosaved].pptxdrdollyrani2024
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This presentation give an overview about the therapeutic nutrition and diabetes mellites.
Prima Saigon - the leading premier daycare hospital in Vietnam
Prima Saigon - the leading premier daycare hospital in VietnamIgnite Capital
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In a country where the intersection of tradition and modernity often dictates the pace of progress, Prima Saigon is setting a new standard in child care. Recognized as the leading premier daycare hospital in Vietnam, Prima Saigon combines cutting-edge medical expertise with compassionate care, creating a transformative experience for families.
Located in the heart of Ho Chi Minh City, Prima Saigons vision is simple: to provide a space where children not only receive excellent medical attention but also feel nurtured and valued. Aimed at young families, the daycare facility is more than just a clinicit's a sanctuary for the growth, health, and well-being of children.
The key to Prima Saigons success lies in its holistic approach. It integrates healthcare with early childhood education, offering services that range from general wellness check-ups and vaccinations to specialized treatments. The hospital is also equipped with modern diagnostic tools, ensuring that the most accurate care is delivered. But what truly sets Prima Saigon apart is its commitment to a child-centric environment where every aspect of the service is designed with the young patients comfort in mind.
Parents, often juggling demanding careers and family life, turn to Prima Saigon for peace of mind. The hospital's medical staff, trained internationally and locally, understand the nuances of caring for children in a fast-paced world. "Our focus is on building a trusting relationship with families, so they feel assured that their child is receiving the best care," says Dr. Nguyen Thi Lan, a pediatrician at Prima Saigon.
The hospital also champions innovation. Through digital health records and telemedicine services, families can stay connected to their childrens health information with ease. This forward-thinking model is gaining traction, especially in urban centers where time and convenience are of the essence.
In a city thats rapidly evolving, Prima Saigon offers something timeless: trust. It represents a future where medical care is accessible, advanced, and, most importantly, designed with the childs emotional and physical growth in mind. As Vietnams leading daycare hospital, Prima Saigon is shaping the future of pediatric care, one child at a time.
For families looking for the best in daycare and pediatric services, Prima Saigon stands as a beacon of hope and excellencewhere a childs health is never just about medicine, but about holistic, compassionate care.Prima Saigon Medical Center: Redefining Healthcare Excellence in Vietnam
Prima Saigon Medical Center: Redefining Healthcare Excellence in VietnamIgnite Capital
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In the heart of Ho Chi Minh City, a new paradigm in healthcare is taking shape at Prima Saigon Medical Center. Since its establishment, this cutting-edge hospital has emerged as one of Vietnams premier medical institutions, setting a new standard for patient care, advanced treatments, and medical innovation.
Opened in 2020, Prima Saigon blends state-of-the-art technology with a commitment to delivering personalized, compassionate care. Designed to cater to both local and international patients, the facility stands as a beacon of medical excellence in Southeast Asia. As medical tourism grows in Vietnam, Prima Saigon has positioned itself as a leading destination for specialized care, attracting patients from across the region and beyond.
The centers expertise spans a wide range of specialties, from oncology and cardiology to orthopedics and plastic surgery, with a team of world-class medical professionals. Every aspect of the hospital, from its advanced equipment to its patient-centric approach, is geared toward providing the highest quality of care. The hospital's commitment to excellence extends beyond medical treatment, with luxurious accommodations and a serene environment designed to make patients feel at ease throughout their journey to recovery.
What truly sets Prima Saigon apart, however, is its emphasis on holistic care. The hospital goes beyond treating the illness, focusing on the well-being of the patient as a whole. Each patients care plan is personalized, ensuring they not only receive the best medical attention but also the emotional and psychological support they need during their treatment.
As Vietnams healthcare sector continues to evolve, Prima Saigon stands at the forefront, driving innovation while remaining deeply committed to patient welfare. In just a few short years, it has become a symbol of whats possible when modern medicine and compassionate care come togethersetting the stage for the future of healthcare in Vietnam and beyond.Top Medical Experts for Women Care Center
Top Medical Experts for Women Care Centerkekancr
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Our expert team in Fetal Imaging Institute and gynecological care , beyond medical excellence, we offer compassionate counseling and support for prospective parents. We focus on high-quality care for high-risk pregnancies, including early detection of Down syndrome and other conditions.
Hypertension outline Hypertension Definition, classification Prevalence Compl...
Hypertension outline Hypertension Definition, classification Prevalence Compl...ping618217
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hypertensinsive agentsTop Medical Brands: The Ultimate Guide to Healthcare's Most Valuable Names in...
Top Medical Brands: The Ultimate Guide to Healthcare's Most Valuable Names in...Ignite Capital
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Based on reputation, quality of care, clientele, and overall positioning in Vietnams healthcare market, the most affluent healthcare brands, ranked from the most to least affluent, are as follows:
Vinmec International Hospital is widely regarded as the most affluent healthcare brand in Vietnam. As part of the Vingroup conglomerate, it provides high-end, international-standard care and attracts expatriates and high-net-worth individuals. Its advanced facilities, specialized treatments, and luxury healthcare services place it at the top. American International Hospital (AIH) follows, known for providing international-standard services with advanced medical technology and specialized care. It has a solid reputation among expatriates and wealthy locals, positioning itself as a premium healthcare provider in Ho Chi Minh City. FV Hospital is another top-tier healthcare provider in Ho Chi Minh City, offering international-standard care with modern facilities and highly skilled professionals. It serves a wealthy clientele seeking specialized medical treatments and high-quality services. Prima Saigon offers quality healthcare services with an emphasis on personalized care and modern facilities. While it is considered an affluent healthcare brand, it generally does not have the same level of luxury and exclusivity as top hospitals like Vinmec or FV. City International Hospital provides quality healthcare with international standards, but it caters to a broader range of clients. While reputable, it is not as exclusive or luxurious as the higher-ranking hospitals. Phuong Nam International Hospital is a reliable healthcare provider offering international standards of care, but it serves a more diverse demographic, and its branding does not reflect the same luxury or exclusivity as the more affluent hospitals. Hanh Phuc International Hospital specializes in womens and childrens healthcare and is well-regarded for maternity and pediatric services. While it offers personalized care, it is not as upscale or luxurious as some of the higher-ranking hospitals. Finally, Thuan My Saigon offers quality care but generally caters to a broader demographic. It is a reliable provider but does not have the luxury or exclusive reputation that higher-end hospitals enjoy.
In conclusion, the ranking from most to least affluent is as follows: Vinmec International Hospital, American International Hospital, FV Hospital, Prima Saigon, City International Hospital, Phuong Nam International Hospital, Hanh Phuc International Hospital, and Thuan My Saigon. This ranking reflects the overall luxury, reputation, international standards, and exclusivity associated with each hospital.
Credited to ChatGPT.Tran Quoc Bao - Redefining Vietnams Healthcare Landscape with Visionary Lead...
Tran Quoc Bao - Redefining Vietnams Healthcare Landscape with Visionary Lead...Ignite Capital
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In 2025, Tran Quoc Bao was honored as Best and Most Influential Hospital CEO in Vietnam by Hospital Insight Magazine, solidifying his place as one of the most transformative figures in the countrys healthcare sector. As CEO of Prima Saigon, Vietnams leading international daycare and ambulatory hospital, Bao has taken the institution to unprecedented heights, setting new standards for medical care and patient experience. Under his leadership, Prima Saigon has become a beacon of innovation and excellence in the Vietnamese healthcare space.
But Baos influence extends far beyond his role at Prima Saigon. He is also a key member of the Advisory Board for Asian Hospital & Healthcare Management, a prestigious platform shaping healthcare policy across Asia and globally. Through this role, Bao is influencing global healthcare trends and setting new benchmarks for medical care worldwide.
With nearly two decades of experience in healthcare and finance, Bao has held critical positions at leading institutions like City International Hospital, FV Hospital, TMMC Healthcare (Tam Tri Hospital Group), and Cao Tang Hospital. At Cao Tang, Bao led the hospitals transformation into Vietnams first Joint Commission International (JCI)-accredited institution, a milestone that placed Vietnam firmly on the global healthcare map.
Baos remarkable career is further bolstered by his financial expertise. Holding multiple prestigious credentials, including CFA速, CMT速, CPWA速, FMVA速, and others, Bao has driven over $2 billion in healthcare mergers and acquisitions, reshaping Vietnams healthcare investment landscape. His ability to seamlessly integrate healthcare strategy with financial insight has made him a sought-after thought leader in the sector.
In addition to his professional accomplishments, Bao is a prolific writer, contributing over 20 articles to major publications like Forbes, Bloomberg, and Voice of America, where he shares his expertise on healthcare innovation and investment. His accolades include being named Healthcare Executive of the Year Vietnam 2019, Medical Tourism Leader of the Year 2021, and receiving recognition as a Doing Business 2022 Leader by the World Bank Group.
Bao's strategic insights are highly valued by top global consulting firms, including BCG, Bain, and McKinsey, where he advises on major healthcare investments and partnerships in Asia. Through his visionary leadership, Tran Quoc Bao is not just reshaping healthcare in Vietnamhe is setting the stage for the future of global healthcare.Infection Control and Hygiene, Sterilization, and Equipment Maintenance
Infection Control and Hygiene, Sterilization, and Equipment MaintenanceAshishSharma366730
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**Title:** Infection Control and Hygiene, Sterilization, and Equipment Maintenance
**Introduction:**
This presentation on "Infection Control and Hygiene, Sterilization, and Equipment Maintenance" is designed to highlight the importance of maintaining a clean and safe healthcare environment. It provides a comprehensive overview of infection prevention strategies, proper sterilization techniques, and the essential maintenance of medical equipment to ensure patient safety and regulatory compliance. Effective infection control measures are crucial in minimizing the spread of infections, protecting both patients and healthcare workers, and ensuring the integrity of healthcare services.
**1. Understanding Infection Control and Hygiene:**
Infection control refers to the policies and practices used to prevent the spread of infections in healthcare settings. This section covers the principles of infection prevention, the importance of hand hygiene, and the role of personal protective equipment (PPE) in reducing infection transmission.
Key Topics Covered:
- Definition and importance of infection control
- Types of healthcare-associated infections (HAIs)
- Hand hygiene protocols (WHO's 5 Moments for Hand Hygiene)
- Proper use and disposal of personal protective equipment (PPE)
- Environmental hygiene and cleaning practices
**2. Principles of Sterilization:**
Sterilization is the process of eliminating all forms of microbial life, including bacteria, viruses, fungi, and spores. This section discusses the methods of sterilization, the importance of sterilization in medical environments, and the guidelines for effective sterilization practices.
Key Topics Covered:
- Definition and purpose of sterilization
- Types of sterilization methods:
- Heat-based methods (autoclaving, dry heat)
- Chemical sterilization (ethylene oxide, hydrogen peroxide)
- Radiation sterilization (gamma rays, electron beams)
- Filtration (for liquids and air)
- Sterility assurance levels (SAL) and quality control
- Handling and storage of sterilized items
**3. Equipment Maintenance in Healthcare Settings:**
Proper maintenance of medical equipment is vital for patient safety, equipment longevity, and compliance with healthcare standards. This section outlines best practices for equipment maintenance, including regular inspections, calibration, and documentation.
Key Topics Covered:
- Importance of equipment maintenance
- Types of medical equipment requiring regular maintenance
- Routine inspection and preventive maintenance schedules
- Cleaning and disinfection of medical devices
- Record-keeping and compliance with regulations
**4. Best Practices for Infection Prevention and Control (IPC):**
Adopting best practices is essential for ensuring a safe healthcare environment. This section provides practical guidelines for effective infection prevention and control across different healthcare settings.
Key Topics Covered:
- Standard and transmission-based precautions
- Safe haTS Tr畉n Qu畛c B畉o - Ng動畛i 動a Y T畉 Vi畛t Nam Ra Th畉 Gi畛i Th担ng Qua Gi畉i One Cha...
TS Tr畉n Qu畛c B畉o - Ng動畛i 動a Y T畉 Vi畛t Nam Ra Th畉 Gi畛i Th担ng Qua Gi畉i One Cha...Ignite Capital
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Trong th畉 gi畛i th畛 thao ton c畉u, n董i c叩c s畛 ki畛n MMA (Mixed Martial Arts) thu h炭t hng tri畛u ng動畛i h但m m畛, gi畉i 畉u One Championship n畛i l棚n nh動 m畛t hi畛n t動畛ng, thu h炭t h董n 3 t畛 kh叩n gi畉 m畛i nm. V khi gi畉i 畉u ny l畉n 畉u ti棚n 畉n Vi畛t Nam vo th叩ng 9 nm 2019, m畛t trong nh畛ng t棚n tu畛i l畛n 畛ng sau s畛 thnh c担ng c畛a s畛 ki畛n t畉i TP.HCM ch鱈nh l 担ng Tr畉n Qu畛c B畉o, m畛t nh l達nh 畉o ti棚n phong trong l挑nh v畛c y t畉, 畛ng th畛i l Gi叩m 畛c Marketing v K畉 ho畉ch chi畉n l動畛c c畛a B畛nh vi畛n Qu畛c t畉 City.
S畛 ki畛n One Championship t畉i Vi畛t Nam kh担ng ch畛 thu h炭t s畛 ch炭 箪 c畛a gi畛i th畛 thao m c嘆n l m畛t minh ch畛ng cho t畉m 畉nh h動畛ng c畛a 担ng Tr畉n Qu畛c B畉o trong vi畛c k畉t n畛i c叩c t畛 ch畛c th畛 thao qu畛c t畉 v畛i h畛 th畛ng y t畉 v d畛ch v畛 c畉p c畛u c畛a Vi畛t Nam. D動畛i s畛 l達nh 畉o c畛a 担ng, B畛nh vi畛n Qu畛c t畉 City 達 tr畛 thnh nh cung c畉p d畛ch v畛 y t畉 v c畉p c畛u ch鱈nh th畛c cho gi畉i 畉u MMA l畛n nh畉t th畉 gi畛i ny. Kh担ng ch畛 l m畛t c董 s畛 y t畉, B畛nh vi畛n Qu畛c t畉 City 達 ch畛ng t畛 動畛c kh畉 nng cung c畉p d畛ch v畛 chm s坦c s畛c kh畛e ton di畛n, 叩p 畛ng y棚u c畉u cao c畛a m畛t s畛 ki畛n th畛 thao qu畛c t畉 quy m担 l畛n.
Khi gi畉i 畉u One Championship t畛 ch畛c t畉i TP.HCM, 担ng Tr畉n Qu畛c B畉o 達 d畉n d畉t 畛i ng滴 b叩c s挑, y t叩 v nh但n vi棚n y t畉 t畛 B畛nh vi畛n Qu畛c t畉 City th畛c hi畛n c叩c b動畛c chu畉n b畛 cu畛i c湛ng 畛 畉m b畉o an ton cho c叩c v畉n 畛ng vi棚n. Trong qu叩 tr狸nh ny, 担ng B畉o v 畛i ng滴 y t畉 達 th畛c hi畛n c叩c bu畛i di畛n t畉p chi ti畉t trong sn 畉u, 畉m b畉o m畛i t狸nh hu畛ng y t畉 kh畉n c畉p 畛u 動畛c x畛 l箪 m畛t c叩ch nhanh ch坦ng v ch鱈nh x叩c. S畛 chu畉n b畛 chu 叩o ny kh担ng ch畛 t畉o ra ni畛m tin v畛ng ch畉c cho c叩c v畉n 畛ng vi棚n m c嘆n c畛ng c畛 v畛 th畉 c畛a B畛nh vi畛n Qu畛c t畉 City nh動 m畛t trung t但m y t畉 hng 畉u t畉i Vi畛t Nam.
D動畛i s畛 d畉n d畉t c畛a 担ng Tr畉n Qu畛c B畉o, kh担ng ch畛 c坦 c担ng t叩c y t畉 m s畛 k畉t n畛i gi畛a th畛 thao, du l畛ch v y t畉 達 動畛c ph叩t tri畛n m畉nh m畉, gi炭p qu畉ng b叩 h狸nh 畉nh Vi畛t Nam tr棚n b畉n 畛 th畛 thao qu畛c t畉. V畛i t畉m nh狸n chi畉n l動畛c s畉c b辿n, 担ng B畉o 達 gi炭p Vi畛t Nam kh担ng ch畛 tr畛 thnh i畛m 畉n l箪 t動畛ng cho c叩c s畛 ki畛n th畛 thao m c嘆n n但ng cao uy t鱈n c畛a ngnh y t畉 trong m畉t b畉n b竪 qu畛c t畉.
Gi畉i One Championship l minh ch畛ng cho s畛 thnh c担ng c畛a 担ng Tr畉n Qu畛c B畉o trong vi畛c k畉t n畛i c叩c ngnh c担ng nghi畛p th畛 thao v y t畉, 坦ng g坦p kh担ng nh畛 vo s畛 ph叩t tri畛n c畛a du l畛ch th畛 thao qu畛c t畉 t畉i Vi畛t Nam. Thnh c担ng ny kh担ng ch畛 gi炭p B畛nh vi畛n Qu畛c t畉 City kh畉ng 畛nh 動畛c vai tr嘆 c畛a m狸nh trong h畛 th畛ng y t畉 qu畛c gia m c嘆n n但ng cao v畛 th畉 y t畉 Vi畛t Nam tr棚n tr動畛ng qu畛c t畉, ch畛ng minh r畉ng d動畛i s畛 l達nh 畉o s叩ng su畛t c畛a 担ng Tr畉n Qu畛c B畉o, Vi畛t Nam 達 s畉n sng cho 坦n nh畛ng s畛 ki畛n th畛 thao t畉m c畛 th畉 gi畛i.Introduction to Pipettes, history tupes and uses.pdf
Introduction to Pipettes, history tupes and uses.pdfShafqatHussain52
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Introduction to pipette
History of pipette
Types of pipetteTran Quoc Bao Named Best and Most Influential Hospital CEO in Vietnam by Hosp...
Tran Quoc Bao Named Best and Most Influential Hospital CEO in Vietnam by Hosp...Ignite Capital
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Tran Quoc Bao, named Best and Most Influential Hospital CEO in Vietnam 2025 by Hospital Insight Magazine, is transforming Vietnams healthcare landscape with his unique blend of medical expertise and financial acumen. As CEO of Prima Saigon, the country's leading international daycare and ambulatory hospital, Bao has turned the institution into a benchmark of excellence, setting new standards for innovation and patient care.
His leadership at Prima Saigon has propelled the hospital to the forefront of the Vietnamese healthcare sector, but Bao's impact goes beyond national borders. As a member of the Advisory Board for Asian Hospital & Healthcare Management, a prominent publication influencing global healthcare policy, he is helping to shape trends and set standards that extend across Asia and the world.
With nearly two decades of experience, Bao has held key positions at renowned institutions like City International Hospital, FV Hospital, TMMC Healthcare (Tam Tri Hospital Group), and Cao Tang Hospital, where he led the transformation into Vietnams first Joint Commission International (JCI)-accredited hospital. This milestone put Vietnam firmly on the global healthcare map, thanks to Baos visionary leadership.
His extensive expertise is matched by a distinguished financial background, holding elite credentials such as CFA速, CMT速, CPWA速, FMVA速, and others. Baos strategic approach has allowed him to lead $2 billion in healthcare M&A transactions, reshaping Vietnams healthcare investment landscape. His ability to blend healthcare with finance has earned him recognition as a thought leader in the field.
Bao has also contributed more than 20 articles to major outlets like Forbes, Bloomberg, and Voice of America, sharing his insights on healthcare innovation and investment. His accolades include being named Healthcare Executive of the Year Vietnam 2019, Medical Tourism Leader of the Year 2021, and being honored as a Doing Business 2022 Leader by the World Bank Group.
In addition, Bao's strategic expertise is sought by top global consulting firms like BCG, Bain, and McKinsey, advising on major healthcare investments and partnerships in Asia. With his visionary leadership, Tran Quoc Bao continues to drive the future of healthcare, both in Vietnam and globally.Accuracy calculation as per USP 1210.pdf
Accuracy calculation as per USP 1210.pdfPankaj Srivastav
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This presentation describes how to calculate accuracy and precision as per USP chapter 1210.
Air Ambulance Services in Patna: Fast, and Safe Medical Transport
Air Ambulance Services in Patna: Fast, and Safe Medical TransportAir ambulance
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Patna, the capital of Bihar, is a bustling metropolis known for its historical significance and rapidly growing infrastructure. Ballerina for Healthcare - Code to Cloud in Mins with AI driven programming ...
Ballerina for Healthcare - Code to Cloud in Mins with AI driven programming ...Mifan Careem
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Ballerina is an open source, cloud native, healthcare context aware language for building general integration and healthcare backends. In addition to native support for JSON, XML, Async, GraphQL etc, it also supports FHIR, HL7, X12, EDI formats in the healthcare domain.MALARIA - Pharm D III year Therap .pptx
MALARIA - Pharm D III year Therap .pptxAyesha Fatima
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Malaria is a life-threatening disease. Its typically transmitted through the bite of an infected Anopheles mosquito. Infected mosquitoes carry the Plasmodium parasite. When this mosquito bites you, the parasite is released into your blood stream.
Phylum : Protozoa
Subphylum : Apicomplexa (Sporozoa)
Class : Telosporea
Genus : Plasmodium
Species : vivax
Plasmodium is one of the most harmful parasites of man.
It is a digenetic, intracellular parasite that lives in the liver cells and RBC of man. (It is extracellular in mosquito).
Its primary host is the female Anopheles mosquito and the secondary host is man. Reservoir host is monkey.
The infective stage is sickle shaped sporozoite and the mode of infection is inoculation.
Four species of Plasmodium cause four types of malaria in man.
They are
i) Plasmodium vivax benign tertian malaria
ii) Plasmodium falciparum malignant tertian malaria
iii) Plasmodium ovale mild tertian malaria
iv) Plasmodium malariae quartan malaria
Of all these four species, Plasmodium vivax is the most common and most widely distributed malaria parasite.
OBJECTIVES AND USE OF ANTIMALARIAL DRUGS
The aims of using drugs in relation to malarial infection are:
(i) To prevent clinical attack of malaria (prophylactic).
(ii) To treat clinical attack of malaria (clinical curative).
(iii) To completely eradicate the parasite from the patients body (radical curative).
(iv) To cutdown human-to-mosquito transmission (gametocidal).
These are achieved by attacking the parasite at its various stages of life cycle in the human host .
Antimalarials that act on erythrocytic schizogony are called erythrocytic schizontocides
Antimalarials that act on pre erythrocytic as well as exoerythrocytic (P. vivax) stages in liver are called tissue schizontocides,
Antimalarials which kill gametocytes in blood are called gametocides.
Severe and complicated falciparum malaria
This includes P. falciparum infection attended by any one or more of
Hyperparasitaemia,
Hyperpyrexia,
Fluid and electrolyte imbalance,
Acidosis,
Hypoglycaemia,
Prostration,
Cardiovascular collapse,
Jaundice,
Severe anaemia,
Spontaneous bleeding,
Pulmonary edema,
Haemoglobinuria,
Black water fever,
Renal failure
Cerebral malaria.
Artesunate: 2.4 mg/kg i.v. or i.m., followed by 2.4 mg/kg after 12 and 24 hours, and then once daily for 7 days. Switchover to 3 day oral ACT in between whenever the patient can take and tolerate oral medication.
or
Artemether: 3.2 mg/kg i.m. on the 1st day, followed by 1.6 mg/kg daily for 7 days. Switchover to 3 day oral ACT in between whenever the patient is able to take oral medication.
or
Arteether: 3.2 mg/kg i.m. on the 1st day, followed by 1.6 mg/kg daily for the next 4 days. Switchover to 3 day oral ACT inbetween whenever the patient is able to take oral medication.
or
Quinine diHCI: 20 mg/kg (loading dose) diluted in 10 ml/kg 5% dextrose/dextrose-saline and infused i.v. over 4 hours, followed by 10 mg/kg.
ProductPitch.pptx
- 1. IMPROVING PATIENT OUTCOMES BY PUTTING PREVENTION FIRST Product Manager: Xanthe Hammer
- 3. Initial Focus 37.3M Americans have diabetes1 1 in 4 healthcare dollars5 in the US is spent on diabetes treatment 90% of diabetes diagnoses could have been prevented by lifestyle changes7 Even though people know they should eat healthier and exercise, they do not for multiple possible reasons: They have tried and failed to lose weight in the past They feel intimidated to start going to the gym because they don't look the part They lack the resources to make healthier choices
- 4. Opportunity Diabetes is one of the most widespread preventable illnesses so we will initially focus on this Kaiser Permanente has 12.7M subscribers2, of whom 1.45M have diabetes 38% of American adults are prediabetic1 Kaiser Permanente is currently spending up to $9.1B annually treating diabetes alone. This could increase to $21B over the next 5 years if prediabetes progression is not slowed Preventing the progression of diabetes in this population should be our #1 focus
- 5. Solution Diabetes-focused video workouts Healthy & Delicious Recipes Access to a full support team who are just as invested in your health as you are A mobile app that will include:
- 6. Cost Analysis & ROI Cost Analysis: 9 months of development $360K 2 trainers - $100K 2 nutritionists - $100K 5 support staff - $250K Total Investment: $810K Preventing just 10% our 4.8M prediabetic subscribers from becoming diabetic could save us $1.2B per year in the future
- 7. Measurement Number of new diabetes diagnoses among KP subscribers Average number of workouts per active user Time to meeting first personal goal Average number of goals met per month across active users We will use the following KPIs to measure our product's success:
- 8. COMPETITORS
- 9. Apple Fitness+ Apple Fitness+ is a paid subscription service that offers on demand workouts The main selling points are: Quality workouts that are constantly being added to Seamless integration with the Apple Watch for biometric feedback Gamification of fitness Social feature that enables friends to see eachothers progress Offered as a bundle with Apple One
- 10. Noom Noom is a freemium weight-loss app. They aim to help their users lose weight by using a traffic light system and by encouraging users to eat as many healthy foods or foods in the green category as possible. The main selling points are: Simpler than counting macros Offers lessons about food psychology, why people overeat, and how users can avoid it 45M users6
- 11. Our Competitive Advantages Created with diabetes in mind and focused on aerobic exercises that have been clinically proven to lower blood glucose levels4 Users will be able to speak with a representative from our team to get any extra support they made need Our App will be free for all Kaiser Permanente subscribers We will offer full support for our users by combining healthy eating with exercise
- 13. Beginner-Friendly Workouts Our video workouts will cater to our target users of prediabetics and low-activity subscribers by being: Easy to follow Non-intimidating Home-friendly: we dont want our users to have to do our workouts in a gym, as many low-activity people will not want to visit a gym Key Partners: Personal Trainer Fitness for Everyone
- 14. Nutrition Support We will provide support and education around healthy eating for our target users who will not be used to eating healthily Healthy and delicious recipes that can be prepared quickly Education on meal prepping through instructional videos and weekly menu templates A positive and shame-free environment Key Partners: Nutritionist
- 15. Guidance & Support We will empower our users to make long-lasting positive lifestyle changes. We will accomplish this goal by: Compassionate Support Staff: Our users will be able to reach out to our support team for any questions they may have along their journeys. Additionally, if our staff notice users continually not meeting goals, they will reach out to offer suggestions Personal Goal Setting: These will be goals set by the users examples are doing 3 workouts a week, cooking a healthy recipe 5 times a week. These goals are more attainable and positive than weight-based goals such as losing 10 pounds. Beginners Plans: We will offer plans for people who may not know where to start, similar to couch to 5K
- 16. Marketing Channels Ad campaigns in Kaiser Permanente's 622 medical facilities Information materials for doctors to learn about the product and be able to recommend it to their patients Newsletters to our subscribers inviting them to try the app
- 17. What's Next? Smartwatch App: this will enable our users to track their fitness activity with biometric feedback to get more out of their workouts Mindfulness: physical and mental health are strongly connected. We will empower our users to improve their mental health through guided meditation sessions, gratitude exercises, and personal affirmations
- 19. Sources 1 National Diabetes Statistics Report, Center for Disease Control 2 Kaiser Permanente Fast Facts 3 The Relation of the Chronic Disease Epidemic to the Health Care Crisis, Halsted R. Holman 4 Why Does Exercise Sometimes Raise Blood Glucose (Blood Sugar)? 5 Economic Costs of Diabetes in the U.S. in 2017 6 Nooms international revenue grows by 80% with help from Google 7 Simple Steps to Preventing Diabetes