Products May Die But Brnad Dont
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This presentation discusses how brands can remain strong over time even as products change. It argues that brands build trust over long periods that outlast any single product. Strong brands stay relevant by continuously adapting to changing consumer needs. To build a strong brand, companies should provide high quality customer experiences, develop a distinct identity in the market, avoid misleading "myth marketing", become an iconic brand, offer value for money, and provide small trial packs for customers.
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2. Reference groups, family influences, and internal factors like perception, attitude and personality also impact brand selection.
3. External brand attributes like price, discounts, visual appeal/packaging, bundling, just noticeable differences, points of difference, product features also sway consumers.
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油
This document provides 17 points for companies to radically differentiate themselves from their competition. It emphasizes finding one unique quality or "Zag" that makes a company the only one to offer a specific product or service. Some key recommendations include hitting an underserved customer need, designing a brand experience that delights customers, and protecting the brand identity from inconsistencies that could undermine differentiation. Loyalty is also discussed as important to extending the brand's success through additional products or services.Amul chocolate promotion
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On episode 2947of the Digital and Social Media Sports Podcast, Neil chatted with Evan Parker, CEO of Mantel.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.Power of the Many Masterclasses - 2nd draft .pptx
Power of the Many Masterclasses - 2nd draft .pptxAlexBausch2
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Masterclass on digitalisation of Energy SystemsSF Welly User Group_Xero_Building Better Agents.pdf
SF Welly User Group_Xero_Building Better Agents.pdfRaksha Meanger
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Key Learnings from Xero's Agentforce JourneyEnterprise Architecture Professional Journal Vol IX June 2025.pdf
Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr
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Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025.
It features:
- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)Lviv Startup Club
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Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
LemBS AI PM School 2025
Website https://lembs.com/aipmschool
Youtube https://www.youtube.com/startuplviv
FB https://www.facebook.com/pmdayconferencesmidmart industrial Automation Ones Stop Solution
smidmart industrial Automation Ones Stop Solutionsmidmart
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Smidmart is an industrial automation products one stop solutions where you got all materials you want from control panel cutomization to checkweigher parts your one stop solution is smidart . we are avialble on https://www.smidmart.com/StarOps- AI-native platform that lets you deploy and manage production infras...
StarOps- AI-native platform that lets you deploy and manage production infras...StarOps
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StarOps is an AI-powered workflow engine that lets you deploy, manage, and scale your application infrastructure - without writing a single Terraform file or managing Kubernetes manually.
Whether you're launching a GenAI model, provisioning blob storage, configuring VPCs, or setting up observability, StarOps handles the cloud operational complexity for you. Its like having a team of microagents managing your infrastructure behind the scenes, purpose-built for the new wave of AI and data-heavy applications.
Who Its For:
- Application developers who want infrastructure that just works.
- ML engineers and data scientists who want to ship models without devops blockers.
- Platform engineers who want to scale their teams, not their workload.
Start your Free Trial here: https://ingenimax.ai/Stuart Frost - The Chief Executive Officer Of Geminos
Stuart Frost - The Chief Executive Officer Of GeminosStuart Frost
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Stuart Frost, CEO of Geminos, is a pioneering force in the IIoT and data analytics industry. After graduating from Nottingham University in Electronic and Computer Engineering, Stu founded SELECT Software Tools and led it through a NASDAQ IPO in 1996. His ventures in the IIoT space include Maana, OspreyData, and SWARM. Ad
Products May Die But Brnad Dont
- 1. THIS PRESENTATION IS MADE AFTER READING MARKETING MASTERMIND JANUARY ISSUE Z 06/08/09
- 2. PRODUCTS MAY DIE BUT BRANDS DONT Made by Amit Kumar Lal 06/08/09
- 3. INTRODUCTION If you think brand will die you are having a wrong perception Can you can forget Amul Raymonds Kanjivaram sarees Jhonson and jhonson 06/08/09
- 4. Cont.. No you cant because they are associated with products like butter , garments , baby care etc Product may change but brand is the trust which is build over a long period of time Take some genereic brand examples Vanapati ( dalda) Xerox (photocopy) Fridge etc. 06/08/09
- 5. Brand concious generation Today young consumer are rally brand concious as disposable income is growing and they want good quality no one want to take chance A foreign delegates want to reside in taj only because of brand may be some other hotel is giving more better service but brand matters Now what should a brand do ?????? 06/08/09
- 6. Continuous change in brands Brand which are at top today they are just because they changed themselves with time to time you have to be relevant with the consumer need No single brand can claim to be best because whatever you sell or whatever may be the price someone is ready to give the best quality at cheaper price 06/08/09
- 7. Provide strong customer experience Experiece can be of 2 types Either through products Or through brand space in consumer minds Customer should be pleased by your product after using it and more ever it should be pscylogically satisfied for this purpose mind space should captured 06/08/09
- 8. DEVELOP A DISTINC IDENTITY THERE are so many brand today but when I say garments you say raymonds because of distinct image they have which also makes their competitive edge Thanda === coco cola 06/08/09
- 9. Avoid myth marketing Myth marketing is a concept which say consumer is smart enough hence no one can lead them for this purpose brand should not emphasize on the colour advertisement and inviting offer Deliver them the quality 06/08/09
- 10. Be a brand icon Brand icon is the brand which has very strong influence on the target customer Like shakespear and hence for this purpose brand should exciting for the target segment 06/08/09
- 11. More steps for brand Provide value for money Today scenario is changing regularily sales promotion (2 + 1 ) offer are affecting brand and hence brand have to create trust that each penny is worth spent by the consumer Small trial packs Brand should come up with small trial packs so that consumer can try it to know its quality 06/08/09