Presented at February 27th 2015 during the "Publishing Conference 2015" (http://www.boussiasconferences.gr/default.asp?pid=86&la=1&confID=373) in Athens
Presentation for the student conference of Management Science and Technology'...Ioanna Rompou
油
Research for the use of Digital Marketing in the Greek market. The research is focused in both big international companies and small and medium size companies.
A marketing campaign consist of specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, electronic word of mouth and other interactive techniques.
This presentation was made during IAB Hellas (Greece) Search Marketing Seminar in 2010
It contains the latest data on:
- Greek users online behavior
- What is Search Engine Marketing?
- Search Engine Marketing advantages & effectiveness
- SEO & PPC
- Online ad spend in Europe & US
- Integrated online marketing strategy
.
Part of this presentation is in Greek
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
SOCIALFIRE.TECH Social Media Agency | Athina | Greece | Marketing | ROI pres...socialfire
油
www.Socialfire.tech .- Social Media Agency Athina Greece :info@socialfire.gr : ROI ( return on investment ) presentation for social media marketing programs.
This document provides an introduction to growth hacking and the digital marketing landscape. It discusses how businesses and customer journeys have become more digitized. The key is having the right message reach the right customer at the right time using the appropriate technology stack. This involves understanding customer behaviors across various digital touchpoints and crafting an effective funnel. The document outlines the major platforms, tactics, and terminology used in digital marketing and advertising, emphasizing the importance of clear goals, testing, and focusing on business outcomes over just technology.
This document discusses the role of the Chief Digital Officer (CDO) in leading a company's digital transformation. It notes that the CDO helps convert traditional businesses to digital ones using online technologies and data. The responsibilities of a CDO are varied but generally involve overseeing digital consumer experiences and leading the process of digital transformation across the entire business. The document also cautions against common pitfalls in digital transformation such as treating the CDO role as only technology-focused or designing transformation without understanding the business.
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This presentation was made during IAB Hellas (Greece) Search Marketing Seminar in 2010
It contains the latest data on:
- Greek users online behavior
- What is Search Engine Marketing?
- Search Engine Marketing advantages & effectiveness
- SEO & PPC
- Online ad spend in Europe & US
- Integrated online marketing strategy
.
Part of this presentation is in Greek
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
SOCIALFIRE.TECH Social Media Agency | Athina | Greece | Marketing | ROI pres...socialfire
油
www.Socialfire.tech .- Social Media Agency Athina Greece :info@socialfire.gr : ROI ( return on investment ) presentation for social media marketing programs.
This document provides an introduction to growth hacking and the digital marketing landscape. It discusses how businesses and customer journeys have become more digitized. The key is having the right message reach the right customer at the right time using the appropriate technology stack. This involves understanding customer behaviors across various digital touchpoints and crafting an effective funnel. The document outlines the major platforms, tactics, and terminology used in digital marketing and advertising, emphasizing the importance of clear goals, testing, and focusing on business outcomes over just technology.
This document discusses the role of the Chief Digital Officer (CDO) in leading a company's digital transformation. It notes that the CDO helps convert traditional businesses to digital ones using online technologies and data. The responsibilities of a CDO are varied but generally involve overseeing digital consumer experiences and leading the process of digital transformation across the entire business. The document also cautions against common pitfalls in digital transformation such as treating the CDO role as only technology-focused or designing transformation without understanding the business.
Originally presented during the Arabnet Beirut Banking Innovation Day (21/2/2017).
This presentation provides an overview of the different drivers & stakeholders shaping the FinTech revolution.
API is the New Black for FinTech & Financial InstitutionsElias Gagas
油
API is the New Black for FinTech & Financial Institutions. See how Payment Components aplonAPI (TM) API Framework empowers Banks to offer Open Platform Banking Services.
Presented during FinTech Connect Live 2016 in London
How APIs & emerging global standards create opportunities for software develo...Elias Gagas
油
Presented during the "Software for Domain Experts" conference (http://events.r20.constantcontact.com/register/event?oeidk=a07eb508fmk158165b3&llr=z6ibj5bab) in Athens, held at the Cube (http://thecube.gr/) on October 29th 2015
The state of Programmatic in CEE - 2015 annual survey preliminary resultsElias Gagas
油
The document summarizes the preliminary results of a 2015 survey on programmatic trading in Central and Eastern Europe and the Middle East. It finds that programmatic usage has substantially increased compared to 2014, both for buying and selling inventory. While issues around performance and demand for premium inventory remain, the market is maturing. The new frontiers for 2015 include premium programmatic, video, and mobile buying as well as private marketplaces and programmatic direct selling models.
The Programmatic (R)evolution - Causes, Effects & a Framework to thrive in it!Elias Gagas
油
Presented in Bucharest at "Ziua Cercetarii Media 2014: Tendinte in online: audienta, modele de afaceri, continut" organized by BRAT [ http://www.brat.ro/evenimente/ziua-cercetarii-media-2014-tendinte-in-online-audienta-modele-de-afaceri-continut.html ]
Digital Advertising & Marketing Entrepreneurship: current building blocks and...Elias Gagas
油
Presented at Hellenic American college on April 28th ( http://haec.gr/en/aboutus/past-events/elias-gagas )
Additional links to material contained within:
- http://www.lumapartners.com/resource-center/lumascapes-2/ (these are the Lumascapes - some were included in the presentation)
- http://www.conversationprism.com/ (this is the social map)
- https://www.youtube.com/watch?v=-Glgi9RRuJs (the video showed)
Evie Games creates innovative and interactive educational activities and solutions using real-time location systems (RTLS) and radio frequency identification (RFID). Their games combine educational content with tangible user interfaces to deliver diverse multimodal experiences through seeing, listening, touching, and moving. Their games can scale from a single computer to an entire building. Evie Games' ecosystem includes a web portal, content editor, behavioral intelligence, and cartoon characters used to deliver interactive experiences through various technologies and modalities. Their current games include spelling, cryptograms, multiple choice, and mastermind games.