際際滷

際際滷Share a Scribd company logo

Presentation for the student conference of Management Science and Technology's Department of Athens University of Economics and Business

Download as PPTX, PDF
Ioanna Rompou
Ioanna Rompou

Research for the use of Digital Marketing in the Greek market. The research is focused in both big international companies and small and medium size companies.

1 of 17
Download to read offline
Digital Leadership in Greece 留了留隆凌凌了凌 留竜溜僚留 kkalaid@gmail.com 痢亮凌 略僚僚留 ioannarompou@gmail.com . 陸留隆略虜侶 留竜溜僚留 fraidaki@aueb.gr 12凌 陸凌旅侶旅虜 裡僚劉隆旅凌 旅凌旅虜侶旅虜流 旅流亮侶 虜留旅 里竜僚凌了凌粒溜留 裡僚竜隆旅留虜 劉僚凌 略旅凌 2015
僚侶竜 亮竜了劉侶 ⇔Ｏ凌旅 DM, 360 裡留侶粒旅虜流 ⇔凌了凌留, Budget 慮劉侶 凌 Digital Marketing 侶 留侶粒旅虜流 侶 竜留旅溜留 ⇔粒留了竜溜留 % 律流侶 律流侶 竜粒留了竜溜僚 虜留旅 亮竜慮隆僚 ⇔僚劉粒竜旅竜, 虜凌旅僚 Engagement ⇔僚凌 竜僚留了侶侶 Social Media ⇔僚劉粒竜旅竜 ⇔流侶 mobile ⇔流侶 e-mail MKT SEO/SEM KPIs, 裡竜僚略旅留 Big Data HR Best Practices/ 旅略凌留
劉竜僚留 11 虜了略隆凌旅 32 竜留旅竜溜竜 陸旅虜 留略侶亮留 21% E-Commerce 21% E-Commerce & 陸旅虜 留略侶亮留 26% Brand 亮旅了凌 32% 溜隆侶 竜留旅竜旅ﾎ 凌 亮亮竜竜溜留僚 両凌僚竜 留僚略了侶 了略隆凌旅 凌僚留 Vs 離侶竜溜竜 凌了竜慮僚旅虜劉 Vs 粒ﾏ旅竜
里滝裡里
竜 両竜虜旅僚流留竜 僚留 侶旅亮凌凌旅竜溜竜 虜略凌旅留 亮凌流 凌 digital marketing; (裡僚凌了凌) 0% 10% 20% 30% 40% 50% 60% 70% 旅僚 留 2 僚旅留 旅僚 留 4 僚旅留 竜旅竜凌 留 4 僚旅留 12% 69% 19%
裡凌旅 Digital Marketing 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Productivity Cost Savings Lead Generation New Customer Segments Disseminate info about company (B2B) Identify usable customer insights Highlight Events Improvements Disseminate info about products Increase email campaign subscribers Brand Awareness Customer Engagement Increase social media fans (followers) Create Awareness 30% 35% 42% 45% 49% 52% 56% 67% 74% 77% 81% 87% 88% 92%
粒留了竜溜留/ 劉慮凌隆凌旅 0% 20% 40% 60% 80% 100% Mobile / SMS Mobile Apps Custom content creation (eg. Blog, Digital Email Marketing Affiliate networks- aggregators Newsletters SEO Display (Mediashop, banners) E-commerce Site SEM (Youtube, adwords, fb advertising) Website Social Media (.. facebook 42% 47% 58% 64% 66% 67% 75% 78% 84% 89% 95% 97%
Social Media 0% 20% 40% 60% 80% 100% Blogs Twitter Google+ Linkedin Facebook 34% 54% 67% 75% 99%
SEO vs SEM SEO SEM 凌 僚凌了凌 僚 竜僚竜粒竜旅ﾎ 凌 竜侶竜略龍凌僚 侶僚 虜留略留両侶 亮旅留 旅凌竜了溜隆留 留 凌粒留僚旅虜略 留凌竜了劉亮留留 侶 亮侶留僚流 留僚留龍流侶侶 凌 僚凌了凌 僚 竜僚竜粒竜旅ﾎ 凌 竜侶竜略龍凌僚 侶僚 虜留略留両侶 亮旅留 旅凌竜了溜隆留 留 凌粒留僚旅虜略 留凌竜了劉亮留留 侶 亮侶留僚流 留僚留龍流侶侶 両侶侶 了流竜僚 両侶侶 竜旅虜竜旅亮侶留 両侶侶 僚凌 留留亮凌僚流 侶ﾎ 竜溜侶 虜凌 溜竜両侶 隆旅留僚 KPIs 両侶侶 了流竜僚 僚溜侶 awareness 竜旅竜溜侶侶 僚溜侶 engagement 両侶侶 竜旅虜竜旅亮侶留 竜了溜侶 SEO
Newsletter vs E-mail Marketing 竜 劉僚留 亮僚凌 e-mail 亮凌竜溜 侶 竜旅竜溜侶侶 僚留 竜旅虜凌旅僚僚流竜旅 留 凌僚留 & 凌凌劉 竜 凌了虜了侶凌 凌 竜了留凌了粒旅 侶 (凌竜亮劉僚留 流 亮侶) 律留亮侶了 虜凌 里留侶留 竜旅虜凌旅僚僚溜留 亮竜侶 竜僚侶亮劉侶 両侶侶 了流竜僚 Cross- selling 両侶亮劉僚凌 ROI 凌劉了了凌僚留旅 亮留龍旅虜略 newsletters 了了竜旅侶 竜侶 僚隆竜凌亮劉僚 留隆旅略凌留 虜凌了溜留 了了凌粒流 隆旅竜慮僚竜僚 劉僚隆侶 凌 竜隆旅留亮 虜留旅 了凌凌溜侶侶 凌了凌虜了侶亮劉僚僚 留侶粒旅虜ﾎ 虜留旅 旅 亮僚凌 侶僚 留凌凌了流 newsletters 粒旅留 僚留 留凌了留亮硫略僚凌僚 留虜亮留 虜留了竜留 留凌竜了劉亮留留
Mobile Marketing Mobile responsive website Mobile applications SMS campaigns A両侶侶 僚 了流竜僚 E僚侶亮劉侶 僚 竜了留ﾎ 粒旅留 旅略亮竜僚留 虜留旅 僚劉留 凌僚留 旅竜虜凌了僚侶 侶 竜両侶劉侶侶 僚 竜了留ﾎ 両侶侶 侶 旅虜留僚凌凌溜侶侶 僚 竜了留ﾎ
Budget 虜留旅 裡留侶粒旅虜流 69% 裡留隆旅留虜流 留両侶侶 凌 凌凌凌 Digital Marketing Budget 20% 竜僚溜侶 留留隆凌旅留虜ﾎ 亮劉僚, . 侶了竜留侶 10% 留慮竜 凌, 留了了略 亮竜溜侶 凌凌凌 竜 劉侶 亮竜 凌 僚凌了旅虜 Budget 85% 僚 凌了竜慮僚旅虜ﾎ 竜留旅竜溜僚: 留慮凌旅亮 留侶粒旅虜流 留 束虜竜僚旅虜略損 僚留侶留 凌留亮凌粒流 留 隆竜隆凌亮劉僚留 侶 留粒凌略
束凌旅 侶 竜凌流損 52% 里留 粒虜竜僚ﾎ塾刃僚 留了了留 隆竜僚 留 留僚留了凌僚 Big Data Web experience optimization 54% 僚溜龍竜旅 旅 凌 site 竜旅略龍竜留旅 留了了留粒流, 留了了略 隆竜僚 劉竜旅 留虜亮留 凌 budget
旅流旅留 - Best Practices 両侶侶 e-mails 侶 硫略侶 両侶侶 reach / 留僚留粒僚旅侶亮侶留 亮略虜留 / word- of - mouth 律流侶 >2 digital 亮劉僚 両侶侶 了流竜僚 竜了旅凌凌溜侶侶 流侶 凌僚凌
裡亮竜略亮留留 里凌 Digital Mkt 虜留慮溜留留旅 硫留旅虜流 留侶粒旅虜流 凌ﾎ故系侶 凌僚僚/侶竜旅ﾎ 裡凌: 留両侶侶 僚 了流竜僚 流 留僚留粒僚旅旅虜ﾎ 凌 brand 竜溜留 流侶 僚 Social Media 虜留旅 旅隆旅留溜竜留 凌 Facebook 両略僚竜留旅 侶 流侶 凌 Twitter 里凌 SEM 侶旅亮凌凌旅竜溜留旅 竜旅竜凌 劉僚留僚旅 凌 SEO 僚略両侶 mobile apps 虜留旅 流侶 SMS Marketing 裡僚隆留亮 竜竜旅虜凌 亮流亮留凌 Digital Marketing 亮竜 Digital Agencies
旅隆留僚旅虜 凌流旅凌 Marketing Knowledge IT Knowledge Self motivation Creative ideas Digital literacy E-commerce background Positive thinking Statistics
Thank you! 留了留隆凌凌了凌 留竜溜僚留 kkalaid@gmail.com 痢亮凌 略僚僚留 ioannarompou@gmail.com . 陸留隆略虜侶 留竜溜僚留 fraidaki@aueb.gr

More Related Content

Presentation for the student conference of Management Science and Technology's Department of Athens University of Economics and Business

  • 1. Digital Leadership in Greece 留了留隆凌凌了凌 留竜溜僚留 kkalaid@gmail.com 痢亮凌 略僚僚留 ioannarompou@gmail.com . 陸留隆略虜侶 留竜溜僚留 fraidaki@aueb.gr 12凌 陸凌旅侶旅虜 裡僚劉隆旅凌 旅凌旅虜侶旅虜流 旅流亮侶 虜留旅 里竜僚凌了凌粒溜留 裡僚竜隆旅留虜 劉僚凌 略旅凌 2015
  • 2. 僚侶竜 亮竜了劉侶 ⇔Ｏ凌旅 DM, 360 裡留侶粒旅虜流 ⇔凌了凌留, Budget 慮劉侶 凌 Digital Marketing 侶 留侶粒旅虜流 侶 竜留旅溜留 ⇔粒留了竜溜留 % 律流侶 律流侶 竜粒留了竜溜僚 虜留旅 亮竜慮隆僚 ⇔僚劉粒竜旅竜, 虜凌旅僚 Engagement ⇔僚凌 竜僚留了侶侶 Social Media ⇔僚劉粒竜旅竜 ⇔流侶 mobile ⇔流侶 e-mail MKT SEO/SEM KPIs, 裡竜僚略旅留 Big Data HR Best Practices/ 旅略凌留
  • 3. 劉竜僚留 11 虜了略隆凌旅 32 竜留旅竜溜竜 陸旅虜 留略侶亮留 21% E-Commerce 21% E-Commerce & 陸旅虜 留略侶亮留 26% Brand 亮旅了凌 32% 溜隆侶 竜留旅竜旅ﾎ 凌 亮亮竜竜溜留僚 両凌僚竜 留僚略了侶 了略隆凌旅 凌僚留 Vs 離侶竜溜竜 凌了竜慮僚旅虜劉 Vs 粒ﾏ旅竜
  • 5. 竜 両竜虜旅僚流留竜 僚留 侶旅亮凌凌旅竜溜竜 虜略凌旅留 亮凌流 凌 digital marketing; (裡僚凌了凌) 0% 10% 20% 30% 40% 50% 60% 70% 旅僚 留 2 僚旅留 旅僚 留 4 僚旅留 竜旅竜凌 留 4 僚旅留 12% 69% 19%
  • 6. 裡凌旅 Digital Marketing 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Productivity Cost Savings Lead Generation New Customer Segments Disseminate info about company (B2B) Identify usable customer insights Highlight Events Improvements Disseminate info about products Increase email campaign subscribers Brand Awareness Customer Engagement Increase social media fans (followers) Create Awareness 30% 35% 42% 45% 49% 52% 56% 67% 74% 77% 81% 87% 88% 92%
  • 7. 粒留了竜溜留/ 劉慮凌隆凌旅 0% 20% 40% 60% 80% 100% Mobile / SMS Mobile Apps Custom content creation (eg. Blog, Digital Email Marketing Affiliate networks- aggregators Newsletters SEO Display (Mediashop, banners) E-commerce Site SEM (Youtube, adwords, fb advertising) Website Social Media (.. facebook 42% 47% 58% 64% 66% 67% 75% 78% 84% 89% 95% 97%
  • 8. Social Media 0% 20% 40% 60% 80% 100% Blogs Twitter Google+ Linkedin Facebook 34% 54% 67% 75% 99%
  • 9. SEO vs SEM SEO SEM 凌 僚凌了凌 僚 竜僚竜粒竜旅ﾎ 凌 竜侶竜略龍凌僚 侶僚 虜留略留両侶 亮旅留 旅凌竜了溜隆留 留 凌粒留僚旅虜略 留凌竜了劉亮留留 侶 亮侶留僚流 留僚留龍流侶侶 凌 僚凌了凌 僚 竜僚竜粒竜旅ﾎ 凌 竜侶竜略龍凌僚 侶僚 虜留略留両侶 亮旅留 旅凌竜了溜隆留 留 凌粒留僚旅虜略 留凌竜了劉亮留留 侶 亮侶留僚流 留僚留龍流侶侶 両侶侶 了流竜僚 両侶侶 竜旅虜竜旅亮侶留 両侶侶 僚凌 留留亮凌僚流 侶ﾎ 竜溜侶 虜凌 溜竜両侶 隆旅留僚 KPIs 両侶侶 了流竜僚 僚溜侶 awareness 竜旅竜溜侶侶 僚溜侶 engagement 両侶侶 竜旅虜竜旅亮侶留 竜了溜侶 SEO
  • 10. Newsletter vs E-mail Marketing 竜 劉僚留 亮僚凌 e-mail 亮凌竜溜 侶 竜旅竜溜侶侶 僚留 竜旅虜凌旅僚僚流竜旅 留 凌僚留 & 凌凌劉 竜 凌了虜了侶凌 凌 竜了留凌了粒旅 侶 (凌竜亮劉僚留 流 亮侶) 律留亮侶了 虜凌 里留侶留 竜旅虜凌旅僚僚溜留 亮竜侶 竜僚侶亮劉侶 両侶侶 了流竜僚 Cross- selling 両侶亮劉僚凌 ROI 凌劉了了凌僚留旅 亮留龍旅虜略 newsletters 了了竜旅侶 竜侶 僚隆竜凌亮劉僚 留隆旅略凌留 虜凌了溜留 了了凌粒流 隆旅竜慮僚竜僚 劉僚隆侶 凌 竜隆旅留亮 虜留旅 了凌凌溜侶侶 凌了凌虜了侶亮劉僚僚 留侶粒旅虜ﾎ 虜留旅 旅 亮僚凌 侶僚 留凌凌了流 newsletters 粒旅留 僚留 留凌了留亮硫略僚凌僚 留虜亮留 虜留了竜留 留凌竜了劉亮留留
  • 11. Mobile Marketing Mobile responsive website Mobile applications SMS campaigns A両侶侶 僚 了流竜僚 E僚侶亮劉侶 僚 竜了留ﾎ 粒旅留 旅略亮竜僚留 虜留旅 僚劉留 凌僚留 旅竜虜凌了僚侶 侶 竜両侶劉侶侶 僚 竜了留ﾎ 両侶侶 侶 旅虜留僚凌凌溜侶侶 僚 竜了留ﾎ
  • 12. Budget 虜留旅 裡留侶粒旅虜流 69% 裡留隆旅留虜流 留両侶侶 凌 凌凌凌 Digital Marketing Budget 20% 竜僚溜侶 留留隆凌旅留虜ﾎ 亮劉僚, . 侶了竜留侶 10% 留慮竜 凌, 留了了略 亮竜溜侶 凌凌凌 竜 劉侶 亮竜 凌 僚凌了旅虜 Budget 85% 僚 凌了竜慮僚旅虜ﾎ 竜留旅竜溜僚: 留慮凌旅亮 留侶粒旅虜流 留 束虜竜僚旅虜略損 僚留侶留 凌留亮凌粒流 留 隆竜隆凌亮劉僚留 侶 留粒凌略
  • 13. 束凌旅 侶 竜凌流損 52% 里留 粒虜竜僚ﾎ塾刃僚 留了了留 隆竜僚 留 留僚留了凌僚 Big Data Web experience optimization 54% 僚溜龍竜旅 旅 凌 site 竜旅略龍竜留旅 留了了留粒流, 留了了略 隆竜僚 劉竜旅 留虜亮留 凌 budget
  • 14. 旅流旅留 - Best Practices 両侶侶 e-mails 侶 硫略侶 両侶侶 reach / 留僚留粒僚旅侶亮侶留 亮略虜留 / word- of - mouth 律流侶 >2 digital 亮劉僚 両侶侶 了流竜僚 竜了旅凌凌溜侶侶 流侶 凌僚凌
  • 15. 裡亮竜略亮留留 里凌 Digital Mkt 虜留慮溜留留旅 硫留旅虜流 留侶粒旅虜流 凌ﾎ故系侶 凌僚僚/侶竜旅ﾎ 裡凌: 留両侶侶 僚 了流竜僚 流 留僚留粒僚旅旅虜ﾎ 凌 brand 竜溜留 流侶 僚 Social Media 虜留旅 旅隆旅留溜竜留 凌 Facebook 両略僚竜留旅 侶 流侶 凌 Twitter 里凌 SEM 侶旅亮凌凌旅竜溜留旅 竜旅竜凌 劉僚留僚旅 凌 SEO 僚略両侶 mobile apps 虜留旅 流侶 SMS Marketing 裡僚隆留亮 竜竜旅虜凌 亮流亮留凌 Digital Marketing 亮竜 Digital Agencies
  • 16. 旅隆留僚旅虜 凌流旅凌 Marketing Knowledge IT Knowledge Self motivation Creative ideas Digital literacy E-commerce background Positive thinking Statistics
  • 17. Thank you! 留了留隆凌凌了凌 留竜溜僚留 kkalaid@gmail.com 痢亮凌 略僚僚留 ioannarompou@gmail.com . 陸留隆略虜侶 留竜溜僚留 fraidaki@aueb.gr