Pulse Candy - DS Group
Download as PPTX, PDF6 likes5,129 views
This document provides information about the Dharampal Satyapal (DS) Group, a multi-diversified conglomerate in India. It lists the group members working on a project. It then discusses the various business sectors of the DS Group including food and beverages, hospitality, mouth fresheners, tobacco, packaging, agroforestry, rubber thread, and infrastructure. It provides a brief history of the group founded in 1929 and its pursuit of quality and innovation. Finally, it outlines the group's vision, mission, and core values as well as its various business units mapped on the BCG matrix.
1 of 10
Downloaded 226 times
Recommended
DS group
DS groupMayanka Singh
油
The DS Group started in 1929 as a manufacturer of fragrances and diversified into tobacco products in the 1930s-1950s, becoming a leader in India with brands like Baba and Rajnigandha. In the 1980s they expanded into food and beverages by acquiring Hi-Tech Foods and launching products like Catch salt. The DS Group uses a customer-driven strategy of closely meeting customer needs through new product innovations, obtaining feedback, and building loyalty programs to gain customer referrals.Pulse candy
Pulse candyalishajain342
油
The document summarizes the marketing strategy of Pulse candy, a new entrant in the Indian hard boiled candy market. Pulse was launched by DS Group, a leading manufacturer of snacks and pan masala. It targeted the raw mango flavored hard candy segment, which was dominated by Parle. Through innovative flavors, increased grammage, and aggressive distribution, Pulse gained popularity rapidly through word of mouth. Within 8 months, its sales crossed Rs. 100 crores, making it very successful through social media promotion and engaging packaging despite competition from established brands.Pulse candy
Pulse candyDeepayan Biswas
油
Pass Pass Pulse is a candy launched by the Dharampal Satyapal Group, a multibillion-dollar conglomerate. The Indian confectionery market is large, with hard boiled candies making up 48% and flavors like mango claiming 50% share. Pass Pass Pulse differentiates itself with its unique kachha aam and raw mango flavor. Its marketing strategy involves extensive flavor research, attractive packaging, and availability everywhere. It targets all age groups across India with a mass market strategy and pioneered a category shift from impulse to brand-driven buying. Word-of-mouth on social media was a major factor in its promotion, with consumers actively promoting the brand online.Mortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONINGAnkit Sen
油
Mortein is a leading brand of mosquito repellents in India that uses vaporizers. It differentiates itself based on ruggedness, sophistication, and excitement. GoodKnight is its main competitor and positions itself based on sincerity, competence, and excitement across its product ranges. Mortein has an umbrella brand architecture and vaporizers are its flagship product line. It aims to grow its vaporizer market share and introduce more affordable battery-operated vaporizers to target rural customers. Mortein's product mix includes combo packs, refills, and different powered versions of its vaporizers. It expects continued growth in the electric insecticides market.Dabur ppt on Organisation, marketing mix, strategy
Dabur ppt on Organisation, marketing mix, strategyParas Vohra
油
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's vision, mission, organizational structure, supply chain, appraisal process, marketing mix, and corporate strategy. Some key points:
- Dabur is India's 4th largest FMCG company with a presence in healthcare, personal care, and food products across over 50 countries.
- Its organizational structure consists of 3 strategic business units and aims for a flatter, more efficient structure.
- Dabur's corporate strategy focuses on vertical integration, diversification, and horizontal integration through acquisitions and expansion into new markets and categories over its 100+ year history.Case study - Mortein Vaporizer Vikapla
Case study - Mortein Vaporizer VikaplaTushar G
油
Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep hisMarketing strategy of dabur india ltd
Marketing strategy of dabur india ltdAbhishek Keshri
油
Dabur India Ltd is one of India's leading FMCG companies with revenues of US$750 million and a market capitalization of over US$3.5 billion. Dabur was founded in 1884 and is India's largest Ayurvedic and natural health care company with over 250 herbal products. Dabur operates in key categories like hair care, oral care, health care, skin care, home care, and foods, with a wide distribution network of over 2.8 million retail outlets in both urban and rural India. Dabur's products are also available in over 60 countries globally, with 20% of revenues coming from overseas markets. Dabur has transformed from a family-run business into aOreo Biscuit case study
Oreo Biscuit case studyNikhil Gupta
油
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.Aashirvaad aata 4 p's
Aashirvaad aata 4 p'sMeghnaJaiswal5
油
This document provides information about the Aashirvaad Atta brand owned by ITC Ltd. It discusses the company and brand background, product portfolio, marketing strategies used including segmentation, targeting, positioning, competition analysis, SWOT analysis, product management, pricing, promotion, and distribution channels. The key points are that Aashirvaad is India's number 1 atta brand with over 56% market share. It offers various atta variants at different price points and promotes the brand heavily through print, TV, and online advertisements emphasizing quality and health benefits.Saffola 
Saffola Sudhir Singh Rajput
油
This Presentation is all about Saffola and its Marketing Strategy, Promotional aspects,STP,Branding and introduction of Marico......-:)BRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORSShreyash Falke
油
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATAs Commercial Vehicle Market Share in India
TATAs Passenger Vehicle Market Share in India
Targeting and Segmentation
TATAs Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for FutureMarketing Strategy of Parle products
Marketing Strategy of Parle productsBusiness Management
油
Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.International Marketing Strategy for Pulse Candy
International Marketing Strategy for Pulse CandyGaurav Singh Bisen
油
Presentation elaborates on how D.S Group can cross national boundaries and take their name in International Market by taking their Pulse Candy in Thai market.Parle agro strategy
Parle agro strategyAnilal Rs
油
Parle Agro Pvt. Ltd is a $500 million family-owned FMCG company in India that has been operating since 1929. It enjoys a 40% market share of the Indian biscuit market led by its Parle-G brand, which holds a 70% market share of the glucose biscuit category in India. Parle Agro has a diverse product portfolio that includes biscuits and confectioneries produced in 12 biscuit plants and 75 confectionery plants across India. The company focuses on affordable, value-for-money products targeted at mass consumption across rural and urban India. Its strategic goals include maintaining quality, innovating new products, and expanding its nationwide reach while prioritizing customer focus.Marico(Marketing Strategy-4Ps)
Marico(Marketing Strategy-4Ps)Tasneem Kausar
油
Marico is an Indian consumer goods company founded in 1987 with a market value over Rs. 40,000 crores. It produces hair oils, edible oils, and personal care products that reach one in three Indians. Marico's brands include Parachute, Saffola, Hair & Care, and Livon. Parachute is Marico's flagship coconut oil brand that is positioned as providing purity and quality. Saffola is an edible oil brand targeting health-conscious consumers by offering a blend of safflower and rice bran oils that can reduce cholesterol levels. The document discusses Marachute and Saffola's segmentation, targeting, positioning, products, pricing, promotion and distribution strategies.Unsuccessful products
Unsuccessful productsabhishek_g
油
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.STP of L'oreal india 
STP of L'oreal india Disha Thakkar
油
LOreals methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although LOreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, LOreal could see massive profits and success in India. In thiscase we believe LOreal should target the Men.Haldiram - Marketing PPT 
Haldiram - Marketing PPT Karan Jain
油
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.Redbull Energy Drink
Redbull Energy DrinkNeha Tyagi
油
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.Parle-g marketing strategy
Parle-g marketing strategyDhruv Patar
油
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.Marketing Strategy for ITC Ltd.
Marketing Strategy for ITC Ltd.Tarun Shukla
油
The product category of the project is Wheat Atta. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.Marketing Case Study - Saffola Journey
Marketing Case Study - Saffola JourneySharad Srivastava
油
This document outlines Saffola's journey from a brand focused on heart patients to one for all consumers. Originally, Saffola targeted urban dwellers over 45 through ads emphasizing heart health. However, this limited the brand's market. To expand, Saffola aimed to be seen as a healthy, tasty oil for families. It tested various ad campaigns between 1992-2004, sometimes emphasizing health and other times taste, but had mixed results. To transition successfully, Saffola launched its "Aaj se" campaign in 2004. This softened the tone and targeted younger consumers by reiterating heart risks for Indian men while reducing the fear factor. Suggestions were also made to highlight safflower oil's qualities,Nestle stpd & 4 p's
Nestle stpd & 4 p'sHari Thirumal
油
The Segmentation, Targeting, Positioning & Differentiation of different Nestle products. 4P's which help the brand for better marketing strategy. PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.
PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.Mimansha Bahadur
油
The document provides information on Paper Boat drinks, an Indian beverage brand. It discusses the brand's product strategy, differentiation, mix, map, packaging, pricing, distribution channels, and promotional activities. Some key points include:
- Paper Boat targets urban Indian customers aged above 20 with nostalgia-focused drinks in 9 flavors.
- It differentiates with natural ingredients and unique flavors not found in competitors' products.
- Promotional activities include advertising, digital marketing, sponsorships, and initial sales through airlines and hotels.
- Recommendations include expanding availability, introducing winter drinks, and gift packs containing multiple flavors.Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyVardha Mago
油
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.Cadbury bournvita
Cadbury bournvitaYugandhara Halekote
油
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business Project
Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business ProjectJayeshKishore
油
It's a project of marketing. we have done research and also we are providing you the research we have and hope it will going to help youHaldirams 
Haldirams Vinish Sharma
油
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.Rspl
RsplAnubhav Dixit
油
RSPL Group is a 3800 crore conglomerate engaged in manufacturing detergents, soaps, and personal care products. It has established manufacturing units across India to meet demand. The company is setting up new units in Raipur and Karnataka to increase its detergent manufacturing capacity to over 800000 MT annually. RSPL Group aims to provide superior products and the best value for consumers through continuous innovation and evolution.AN IMAGINARY PRODUCT GUMMIE NUMMIES SUBSTITUTE FOR CHEWBEARS
AN IMAGINARY PRODUCT GUMMIE NUMMIES SUBSTITUTE FOR CHEWBEARSMadhav Mahajan
油
A PROJECT MADE ON AN IMAGINARY PRODUCT CALLED GUMMIE NUMMIES -A SUBSTITUTE OF CHEWBEARS WHICH IS A NUTRTITIONAL CANDY FOR THE KIDS SO THAT THEY CAN GET THE NUTRIENTS NECESSARY FOR THEM WHICH THEY MIGHT NOT GET DUE TO LOW INTAKE OF HEALTHY FOOD AND MORE INTAKE OF JUNK FOOD.More Related Content
What's hot (20)
Aashirvaad aata 4 p's
Aashirvaad aata 4 p'sMeghnaJaiswal5
油
This document provides information about the Aashirvaad Atta brand owned by ITC Ltd. It discusses the company and brand background, product portfolio, marketing strategies used including segmentation, targeting, positioning, competition analysis, SWOT analysis, product management, pricing, promotion, and distribution channels. The key points are that Aashirvaad is India's number 1 atta brand with over 56% market share. It offers various atta variants at different price points and promotes the brand heavily through print, TV, and online advertisements emphasizing quality and health benefits.Saffola
Saffola Sudhir Singh Rajput
油
This Presentation is all about Saffola and its Marketing Strategy, Promotional aspects,STP,Branding and introduction of Marico......-:)BRAND AUDIT ON TATA MOTORS
BRAND AUDIT ON TATA MOTORSShreyash Falke
油
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATAs Commercial Vehicle Market Share in India
TATAs Passenger Vehicle Market Share in India
Targeting and Segmentation
TATAs Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for FutureMarketing Strategy of Parle products
Marketing Strategy of Parle productsBusiness Management
油
Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.International Marketing Strategy for Pulse Candy
International Marketing Strategy for Pulse CandyGaurav Singh Bisen
油
Presentation elaborates on how D.S Group can cross national boundaries and take their name in International Market by taking their Pulse Candy in Thai market.Parle agro strategy
Parle agro strategyAnilal Rs
油
Parle Agro Pvt. Ltd is a $500 million family-owned FMCG company in India that has been operating since 1929. It enjoys a 40% market share of the Indian biscuit market led by its Parle-G brand, which holds a 70% market share of the glucose biscuit category in India. Parle Agro has a diverse product portfolio that includes biscuits and confectioneries produced in 12 biscuit plants and 75 confectionery plants across India. The company focuses on affordable, value-for-money products targeted at mass consumption across rural and urban India. Its strategic goals include maintaining quality, innovating new products, and expanding its nationwide reach while prioritizing customer focus.Marico(Marketing Strategy-4Ps)
Marico(Marketing Strategy-4Ps)Tasneem Kausar
油
Marico is an Indian consumer goods company founded in 1987 with a market value over Rs. 40,000 crores. It produces hair oils, edible oils, and personal care products that reach one in three Indians. Marico's brands include Parachute, Saffola, Hair & Care, and Livon. Parachute is Marico's flagship coconut oil brand that is positioned as providing purity and quality. Saffola is an edible oil brand targeting health-conscious consumers by offering a blend of safflower and rice bran oils that can reduce cholesterol levels. The document discusses Marachute and Saffola's segmentation, targeting, positioning, products, pricing, promotion and distribution strategies.Unsuccessful products
Unsuccessful productsabhishek_g
油
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.STP of L'oreal india
STP of L'oreal india Disha Thakkar
油
LOreals methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although LOreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, LOreal could see massive profits and success in India. In thiscase we believe LOreal should target the Men.Haldiram - Marketing PPT
Haldiram - Marketing PPT Karan Jain
油
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.Redbull Energy Drink
Redbull Energy DrinkNeha Tyagi
油
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.Parle-g marketing strategy
Parle-g marketing strategyDhruv Patar
油
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.Marketing Strategy for ITC Ltd.
Marketing Strategy for ITC Ltd.Tarun Shukla
油
The product category of the project is Wheat Atta. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.Marketing Case Study - Saffola Journey
Marketing Case Study - Saffola JourneySharad Srivastava
油
This document outlines Saffola's journey from a brand focused on heart patients to one for all consumers. Originally, Saffola targeted urban dwellers over 45 through ads emphasizing heart health. However, this limited the brand's market. To expand, Saffola aimed to be seen as a healthy, tasty oil for families. It tested various ad campaigns between 1992-2004, sometimes emphasizing health and other times taste, but had mixed results. To transition successfully, Saffola launched its "Aaj se" campaign in 2004. This softened the tone and targeted younger consumers by reiterating heart risks for Indian men while reducing the fear factor. Suggestions were also made to highlight safflower oil's qualities,Nestle stpd & 4 p's
Nestle stpd & 4 p'sHari Thirumal
油
The Segmentation, Targeting, Positioning & Differentiation of different Nestle products. 4P's which help the brand for better marketing strategy. PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.
PAPER BOAT- Presentation on Marketing Mix & Promotion Mix.Mimansha Bahadur
油
The document provides information on Paper Boat drinks, an Indian beverage brand. It discusses the brand's product strategy, differentiation, mix, map, packaging, pricing, distribution channels, and promotional activities. Some key points include:
- Paper Boat targets urban Indian customers aged above 20 with nostalgia-focused drinks in 9 flavors.
- It differentiates with natural ingredients and unique flavors not found in competitors' products.
- Promotional activities include advertising, digital marketing, sponsorships, and initial sales through airlines and hotels.
- Recommendations include expanding availability, introducing winter drinks, and gift packs containing multiple flavors.Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyVardha Mago
油
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.Cadbury bournvita
Cadbury bournvitaYugandhara Halekote
油
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business Project
Patanjali's BCG Matrix, Ansoff's Matrix, Marketing Mix Details Business ProjectJayeshKishore
油
It's a project of marketing. we have done research and also we are providing you the research we have and hope it will going to help youHaldirams
Haldirams Vinish Sharma
油
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.Similar to Pulse Candy - DS Group (20)
Rspl
RsplAnubhav Dixit
油
RSPL Group is a 3800 crore conglomerate engaged in manufacturing detergents, soaps, and personal care products. It has established manufacturing units across India to meet demand. The company is setting up new units in Raipur and Karnataka to increase its detergent manufacturing capacity to over 800000 MT annually. RSPL Group aims to provide superior products and the best value for consumers through continuous innovation and evolution.AN IMAGINARY PRODUCT GUMMIE NUMMIES SUBSTITUTE FOR CHEWBEARS
AN IMAGINARY PRODUCT GUMMIE NUMMIES SUBSTITUTE FOR CHEWBEARSMadhav Mahajan
油
A PROJECT MADE ON AN IMAGINARY PRODUCT CALLED GUMMIE NUMMIES -A SUBSTITUTE OF CHEWBEARS WHICH IS A NUTRTITIONAL CANDY FOR THE KIDS SO THAT THEY CAN GET THE NUTRIENTS NECESSARY FOR THEM WHICH THEY MIGHT NOT GET DUE TO LOW INTAKE OF HEALTHY FOOD AND MORE INTAKE OF JUNK FOOD.Organisation Development 
Organisation Development MedDiPs Corporation
油
Parle Products is India's largest manufacturer of biscuits and confectionery, with a 70% market share in India. Founded in the 1950s, Parle makes popular brands like Parle-G, the world's largest selling biscuit. Parle-G faces challenges from rising input costs and competition from other brands. However, as the market leader in a growing biscuit market, Parle continues its focus on consumers and innovation to maintain its strong position.Patanjali Dant Kanti-Marketing Presentation
Patanjali Dant Kanti-Marketing PresentationShaminder Saini
油
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.Resume Profile Soumiik Mitraa
Resume Profile Soumiik MitraaSOUMIIK MITRAA
油
Soumiik Mitraa is seeking a senior level position in international sales, marketing, business development, or channel management. He has over 25 years of experience in strategic planning, profit center operations, sales, marketing, and team management. Currently he is the General Manager of International Department at Pioma Industries, where he generates over $15 million in annual revenue. He has a proven track record of achieving growth objectives and has launched numerous new products internationally.P&G
P&GZil Shah
油
An American multinational, founded in 1837 by William Proctor and James Gamble
They began by supplying the Union Army with soap and candles
Products include pet foods, cleaning agents, health care and personal care products
Chairman, President & CEO: AG Lafley
In 2014, P&G recorded $83.1 billion in sales
Nearly 300 brands in more than 160 countries
Worldwide workforce of 135,000
140 plants and 25 R&D centers globally. Spend nearly $ 2 billion a year on R&D39solutions services 
39solutions services 39solutions
油
9 Solutions is Indias leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.39 solutions services
39 solutions servicesSandeep Sharma
油
39 Solutions is Indias leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/Launch plan template
Launch plan templateMathew Lawrence
油
The document provides an agenda and overview for a market launch plan. Key points include:
- A global and domestic market overview highlighting growth opportunities in oral care products in Asia Pacific and India.
- Competitor analysis identifying attributes like fresh breath, strong teeth, and herbal/natural positioning currently addressed by various brands.
- Details of a new "Brand" toothpaste including product benefits, pricing compared to competitors, and a SWOT analysis.
- A go-to-market strategy outlining identification of key retailer outlets, sales and visibility plans, promotional activities, and engagement strategies for business partners and consumers.
- An execution plan mapping out marketing activities and branding elements over 12 months toCorporate ppt
Corporate pptHPM India
油
HPM India is a leading agrochemical company that has been in business for over four decades. It produces a wide range of products including herbicides, bio fertilizers, fungicides, insecticides, and plant growth regulators. The company has state-of-the-art manufacturing facilities across India and exports products to over 28 countries on three continents. HPM is committed to research and development to continuously innovate and improve its product offerings.Mentzer company limited juice
Mentzer company limited juiceDr. Kumar Ashutosh
油
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.Mohandas Hargobinda S
Mohandas Hargobinda Sjazminen
油
The document summarizes information about the bidi industry in India and a major bidi manufacturing company. It notes that over 100 million people smoke bidi in rural India, bidi is the least taxed tobacco product, and production is largely unorganized. The company profile discusses the company's strong retail network across several states, annual turnover of Rs. 470 crores, and export markets. It lists several bidi brands and poses questions about diversifying business lines, management changes, distribution network strategy, and becoming a distributor for other brands.DABUR.pptx
DABUR.pptxPriyankaLunavat
油
Dabur produces health care, hair care, oral care, skin care, home care, and food products. Its vision is dedicated to household health and well-being, and its mission is to provide global quality services while maintaining an India advantage. Objectives include sustainable practices, natural solutions from ayurveda and herbs, and shareholder returns. Goals are to be the preferred brand for target consumers' needs and become a global ayurvedic leader. A SWOT analysis identifies strengths in R&D, product development, rural penetration, and overseas presence, while weaknesses include uneven profitability and low rural category penetration. Opportunities exist in brand initiatives, urban products, and shifting from unbranded to brandedHow to analyze a case study
How to analyze a case studyAnilesh Seth
油
The document describes a case study about Dabur Honey's marketing strategies in India. It discusses how Dabur began branding and selling honey in glass jars in the 1980s, addressing quality and availability issues. In the late 1980s, smaller regional brands began gaining market share through lower prices and packaging. In response, Dabur increased advertising spending in 1991 with a purity message but saw limited growth. To expand usage and the market, Dabur later repositioned its honey as a tasty, nutritious food and promoted new uses through magazines and demonstrations. This led to 65% sales growth over the previous year.Startegic management PPT Dalda foods
Startegic management PPT Dalda foodsIshawar
油
Strategic Management PPT, A class project of SM on Dalda Foods, in included introduction, vision, mission, all matrices, swot analysis and RecommendationsA case study on Patanjali ayurved
A case study on Patanjali ayurvedmathewjoseph123
油
Patanjali Ayurved is an Indian FMCG company established in 2006 and headquartered in Haridwar, Uttarakhand. It manufactures herbal and Ayurvedic products in categories such as food, personal care, home care, and medicines. The company has grown exponentially in recent years with revenues reaching 50 billion INR in 2015-2016. Its success is attributed to affordable prices, quality natural products, and promotion through Baba Ramdev's yoga teachings and media appearances. Patanjali is projected to continue high growth and become the second largest FMCG company in India by focusing on rural expansion, R&D, and increasing exports.Iitk mba students presentation 23.08.14
Iitk mba students presentation 23.08.14Divyaroop Bhatnagar
油
The FMCG Sector in India is large and dynamic. Smaller Indian companies have done well against established MNCs. Find out what makes them tick.Dabur
DaburVibhav Nagarsenkar
油
This document summarizes information about Dabur, an Indian consumer goods company. It lists the team members working on the project and provides a timeline of Dabur's history from 1884 to the present. It describes Dabur's current position as the 4th largest FMCG company in India with a portfolio of brands. It also outlines Dabur's product offerings, SWOT analysis, restructuring process, new branding and marketing strategies, and vision to double sales by 2014.dabur hajmola
dabur hajmolaArpit Jain
油
Dabur is one of India's leading FMCG companies known for its Ayurvedic and natural products portfolio. It has five flagship brands with distinct identities covering healthcare, personal care, and beverages. Dabur was established in 1884 and has grown over the decades through new product launches, acquisitions, and repositioning itself as an FMCG company in 2004. It uses an expansion, acquisition, innovation, and regional branding strategy. Hajmola is one of Dabur's major brands and digestive product with over 60% market share that is promoted through integrated strategies targeting rural consumers. Porter's five forces analysis indicates threats from substitutes but lower risks of new competition or supplier power given DabP & g
P & gJay Shah
油
Procter & Gamble (P&G) is a global consumer products company founded in 1837. It has over 300 brands worldwide in categories like beauty, grooming, health, home care, and fabric care. P&G has a presence in over 180 countries and annual sales over $70 billion. While P&G has strengths like its brand portfolio and research spending, it also faces threats such as increasing raw material costs and growing competition from store brands. To address challenges, P&G's future plans include expanding in emerging markets and tying up with retailers.Recently uploaded (12)
How To Make 3D Jewelry Models With JewelCAD_.pptx
How To Make 3D Jewelry Models With JewelCAD_.pptxHeman Chen
油
Hey jewelry folks! If you're diving into 3D jewelry design, JewelCAD is your new best friend. This software has been rocking the jewelry world since 1990, and its super user-friendly. Whether you're a designer, a jeweler, or even a celeb looking for custom bling, JewelCAD makes creating 3D models a breeze.
First off, its got an awesome interface thats easy to navigate. You can whip up complex designs with its advanced tools, and the visualization is top-notchyou can spin your models around and see every angle. Plus, it integrates seamlessly with CNC and rapid prototyping, so you can go from screen to reality in no time.
The presentation walks you through some cool techniques, like creating different finishes. Need a matte look? No problem. Want a brushed effect? Easy peasy. And for those intricate details, JewelCADs got you covered. You can create stunning pieces with realistic textures and materials, all while saving time and reducing errors.
Whether youre designing rings, pendants, or even custom pieces for a celebrity, JewelCAD is your go-to tool. Its powerful, efficient, and perfect for bringing your wildest jewelry dreams to life. Dive in and let your creativity shine!Supermarket Floral Ad Roundup- Week 12 2025.pdf
Supermarket Floral Ad Roundup- Week 12 2025.pdfKarli Nelson
油
Supermarket Floral Ad Roundup- Week 12 2025Fast payment for fast self-checkout for the retail industry
Fast payment for fast self-checkout for the retail industrykalambaypierce
油
fast payment method for retailersSpeaking Their Language- The Power for Localization in Global Marketing.pdf
Speaking Their Language- The Power for Localization in Global Marketing.pdfJasper Colin
油
Translation isnt enoughtrue global marketing speaks the language of its audience. Discover how localization can break barriers and boost brand success.Customized Blue Crystal Trophies at Trophy-World Malaysia | Custom Trophies &...
Customized Blue Crystal Trophies at Trophy-World Malaysia | Custom Trophies &...Trophy-World Malaysia Your #1 Rated Trophy Supplier
油
Customized Blue Crystal Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier. Come to our Trophy Shop today and check out all our variety of Trophies available. We have the widest range of Trophies in Malaysia. Our team is always ready to greet your needs and discuss with you on your custom Trophy for your event. Rest assured, you will be with the best Trophy Supplier in Malaysia. The official Trophy Malaysia. Thank you for your support.Spicing Up the Pricing Strategy- A Tiered Approach to Spice Pricing with Prod...
Spicing Up the Pricing Strategy- A Tiered Approach to Spice Pricing with Prod...Jasper Colin
油
Discover how a tiered pricing strategy can maximize market reach! Learn how Product Zenith by Jasper Colin tailors pricing to regional preferences for smarter, more effective pricing.堰看敬-或敬温鉛温-意顎馨恢鉛艶姻壊-京艶界温馨艶-粥馨温噛看稼s-1-安温岳艶姻-京看岳岳鉛艶.沿糸韓
堰看敬-或敬温鉛温-意顎馨恢鉛艶姻壊-京艶界温馨艶-粥馨温噛看稼s-1-安温岳艶姻-京看岳岳鉛艶.沿糸韓PromptCloud
油
If youve scrolled through TikTok, browsed Amazons Home & Kitchen section, or lingered in a coffee shop lately, youve likely spotted two names dominating the reusable drinkware scene: Stanley and Owala. While Stanleys Quencher tumbler became a viral sensation seemingly overnight, the Owala water bottle is now stealing the spotlight as the item for hydration enthusiasts.
But how did a lesser-known brand suddenly rival a household name like Stanley? And what does this showdown reveal about the $8 billion water bottle market?
Lets dive into the trendand why your next Tumbler purchase might just come down to personality, practicality, and a splash of social media magic.
https://www.42signals.com/blog/owala-insulated-tumblers/How To Create Jewelry Renderings With Rhino, Flamingo, And TechGems_ And Aest...
How To Create Jewelry Renderings With Rhino, Flamingo, And TechGems_ And Aest...Heman Chen
油
Hey there, jewelry lovers! If you're into sparkly gems and cool designs, this presentation is your ultimate guide. It's all about making those stunning jewelry renders using Rhino, Flamingo, and TechGems. Imagine creating a ring or a necklace on your computer that looks so real you almost want to touch it!
Rhino is like the superhero of 3D modeling. It's super precise and easy to use. You can draw curves, make shapes, and even turn them into solid pieces. Flamingo steps in to make those models look super realistic with its awesome rendering skills. You can adjust lights, shadows, and even make those gems sparkle like they're under the sun. TechGems is the cherry on top, giving you all these cool gemstone models and lighting effects that make your jewelry pop!
The presentation walks you through the whole process, from drawing a simple circle to adding detailed gemstones and rendering the final piece. Its like baking a cake, but with jewelry! You also get to see some amazing digital paintings that show just how beautiful and realistic these renders can be. Whether youre a jewelry designer, a store owner, or someone who loves custom pieces, this presentation has got you covered. Get ready to bring your jewelry dreams to life!
Orange Crystal Trophies at Trophy-World Malaysia | Custom Trophies & Plaques ...
Orange Crystal Trophies at Trophy-World Malaysia | Custom Trophies & Plaques ...Trophy-World Malaysia Your #1 Rated Trophy Supplier
油
Orange Crystal Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier. Come to our Trophy Shop today and check out all our variety of Trophies available. We have the widest range of Trophies in Malaysia. Our team is always ready to greet your needs and discuss with you on your custom Trophy for your event. Rest assured, you will be with the best Trophy Supplier in Malaysia. The official Trophy Malaysia. Thank you for your support.How To Express Your Jewelry Ideas By Hand-Painted Artworks Technical, Tips An...
How To Express Your Jewelry Ideas By Hand-Painted Artworks Technical, Tips An...Heman Chen
油
Hey jewelry enthusiasts! If you're looking to turn your jewelry ideas into stunning hand-painted artworks, this presentation is your go-to guide. It breaks down the techniques for painting different types of jewelry, from rings and earrings to brooches and pendants.
For rings, focus on the band thickness and perspective. Gemstones need special attentionhighlight the main stone and use a blurred technique for smaller ones. Earrings are all about symmetry, but adding slight angle variations can make them pop. Brooches? Find the center of gravity to keep them stable when worn. And for pendants, drawing both the front and side views helps capture their structure perfectly.
The presentation also showcases some amazing hand-painted artworks, giving you tips on how to handle details, colors, and materials. Whether youre a jewelry designer, retailer, or even a celebrity looking for custom pieces, this guide will help you bring your ideas to life with flair and precision. Dive in and get inspired!The Red Carpet Ripple Effect- Decoding Consumer Buzz from the Oscars.pdf
The Red Carpet Ripple Effect- Decoding Consumer Buzz from the Oscars.pdfJasper Colin
油
Red carpet looks spark more than conversationthey drive retail trends. See how Jasper Colin turns Oscars fashion buzz into insights for brand success.Customized Blue Crystal Trophies at Trophy-World Malaysia | Custom Trophies &...
Customized Blue Crystal Trophies at Trophy-World Malaysia | Custom Trophies &...Trophy-World Malaysia Your #1 Rated Trophy Supplier
油
Orange Crystal Trophies at Trophy-World Malaysia | Custom Trophies & Plaques ...
Orange Crystal Trophies at Trophy-World Malaysia | Custom Trophies & Plaques ...Trophy-World Malaysia Your #1 Rated Trophy Supplier
油
Pulse Candy - DS Group
- 1. Group Members : Kanika sharma(48) , Rupesh Aggarwal (), Shameesh vasudev(49), Shrey Deepum (39) and Tanvi Joshi (09)
- 2. Dharampal Satyapal Group, a rapidly growing multi-diversified conglomerate with a turnover of more than Rs.6500 crores. It has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The Group has further strengthened its presence in the F&B category by entering into Dairy and Confectionary segments. Founded in the year 1929, DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades. The product range of DS Group has evolved magnificently over the years and its undeterred pursuit for Quality & Innovation has given impetus to consumer loyalty and satisfaction. . About DS Group
- 3. . Vision Mission Statement and Core Values
- 4. MOUTH FRESHENERS (Rajnigandha, Tansen , Tulsi & Baba) TOBACCO (Baba) CONFECTIONARY (Pass Pass, Chingles & Pulse) DAIRY (Dairymax & Ksheer) PACKAGING (Canpac) FOOD & BEVERAGES (Catch, Piyoz & Yomil) DHARAMPAL SATYAPAL GROUP HEAT RESISTANT LATEX RUBBER THREAD (Unitex) AGRO FORESTRY INFRASTRUCTURE (Cement, Power & Steel- Meghalaya)
- 5. Competitive Rivalry Consolidated Industry Structure (closely knit of group of companies) Slow growth High exit barriers (high fixed cost) price wars, creation of new product line, sales promotions Threat of New Entrants Existence of Economies of Scale in production Product differentiation (effective advertising | Brand Loyalty) Lack of access to distribution channel Bargaining Power of Buyers Buyers are large in number Lack of threat of backward integration Purchase product constitutes the low % of buyers cost Low switching cost Threat of Substitutes Products Industry must compete with other snaking options Consumption (substitutes are available) Gifts (substitutes are available) Bargaining Power of Suppliers Few number of suppliers Ingredients or substitute products are not easily available Low switching cost Impact Medium Impact Medium Impact Low - Moderate Impact Moderate - High Impact High
- 6. Star Pass Pass Pulse Catch spices Canpac Unitex Question Marks Pass Pass Chingles Ksheer & Dairymax Infrastructure Agro Forestry Piyoz Cash Cows Pass Pass Mouth freshener Baba, Tulsi Rajnigandha Dogs Yomil Relative Market Share High Low HighLow MarketGrowthRate BCG Matrix
- 7. SWOT Analysis (Pulse Candy)
- 8. Recommendations The company should increase its penetration and start making use of the distribution network of DS Group. Like its current launch of pulse in southern India It should increase the number of flavors, if possible more nostalgic Indian flavors on lines of Paperboat juices. It should increase its production to meet the demand. It should involve in more aggressive marketing and start using above the line marketing techniques. It can come up with larger packaging with more than one candy.
- 9. Participative type of management Formation of network teams from intra departments Effective leadership Strong Networking among retailers and wholesaler. Excellent value chain. Shared value among strategies and implementation.. Want to make the transition from being a tobacco company to a diversified conglomerate Less Hierarchy Clear roles and responsibilities. Coordination among stakeholders High networking Identifying skill gaps and consequent skill updating of operators, maintainace-SCM team and control systems. 7S Model DS Group Selecting information providers and kiosk operators. Awards and incentives Social recognition. Awareness Generation. The Kolkata-based giant has successfully become more than its cigarette brand. Broadening Rajnigandha brand into other products. Creating new FMCG brands and being patient in getting results.
- 10. Conclusions