Put More Business in Your Photo Business

0 likes235 views

The document provides advice to photographers on how to increase business for their photography work. It recommends photographers evaluate their market opportunity and ensure their business is aligned with where growth exists. Photographers are advised to create a budget and marketing plan that includes tracking costs and projected returns. Marketing activities like the photographer's website, social media presence, and word-of-mouth are identified as important ways to drive more sales. The document concludes by providing tips and next steps photographers can take to put more business in their photo business.

Business

Think about market opportunity

• Instead of freaking out, think about where
growth opportunity exists
• You might be in the wrong geography
• You might photograph the wrong stuﬀ
• Shift your business to seize opportunity

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 3

The winds of change

• Change is scary
• e industry won’t cease to exist
• We don’t know where we’ll end up
• Buckle down and focus

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 4

Lesson 1: Your business is not scaleable

• Internet companies can scale
• Your business cannot
• So your time is very valuable
• Strive for a better ROI over time

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 5

Lesson 1b: You need a budget

• How much money do you want to make?
• What’s your cost of doing business?
• Plan on growing your business because if you don’t, the
competition will eat your lunch

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 6

Greg Smith on the CODB

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 7

Lesson 2: Marketing drives sales

If only I had ________,
I’d be more successful.

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 8

Create a marketing plan

List your marketing activities
• Approximate cost for each initiative (time & money)
• Best guess for return on investment

For example:
• Direct mail, $3000 cost; 100 hours, $10k new business
• iPad portfolio, $1250 cost; 50 hours, $5k new business
• Quarterly coupons, $0; 4 hours, $4k new business
• Facebook, $0; 5 hours per week, $500 new business
• Twitter, $0; 5 hours per week, $300 new business

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 9

Lesson 2: Marketing drives sales

Determine your “costs” to objectively determine
whether your marketing initiatives are worth it.

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 10

Lesson 3: Stop re-inventing the wheel

Use tried and true marketing techniques
to achieve success

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 11

Lesson 3a: Your website is a marketing tool

• Not an online portfolio
• Does it meet the needs of:
• e audience you have
• e audience you want
• Features to consider:
✓ Searchable
✓ E-commerce
✓ Portfolio
✓ Private galleries
✓ High resolution le transfer
✓ Mobile & SEO friendly (i.e. no Flash)
✓ Social Media tools

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 12

Lesson 3b: Your website is a marketing tool

Getting people to your website is hard work.
Convert them while you have them captive!

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 13

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 14

Text

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 15

Connect

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 16

Everyone loves a coupon

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 17

Lesson 3b: Test your pricing

Pricing is arbitrary and elastic.
Take advantage of that fact.

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 18

Lesson 5: Word of mouth is potent

Engage your audience
where they congregate.

Make an eﬀort
to understand their needs.

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 19

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 20

CPOY 2007: Travis Dove

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 21

CPOY 2008: Tim Hussin

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 22

To do list

• Are you in the right place doing the right type of
photography?
• Create a nancial forecast
• Create a marketing plan to support growth within your
forecast
• Make sure your website is built for your audience, not you
• Use known techniques for driving growth

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 23

Social experiment

• Create a blog entry, tweet or wall post
• megmckinneyphotos.com
Birmingham editorial photographer
• chenxphoto.com
Maryland editorial photographer

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 24

Get more info

photoshelter.com/mkt/research

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 25

Connect with PhotoShelter

blog.photoshelter.com
facebook.com/photoshelter
@photoshelter
vimeo.com/photoshelter

P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 26

The document outlines five critical questions to evaluate one's readiness for entrepreneurship, emphasizing the importance of self-reflection before starting a business. It covers motivations for starting a business, access to financial capital, marketability of products, transferable professional skills, and handling potential failure. Addressing these questions helps aspiring entrepreneurs make informed decisions about their commitment to their business ventures.

How To Suck at MarketingHubSpot

��

How to Transform Work Gossip into Positive CommunicationAviva Leebow Wolmer

��

The document outlines strategies for turning workplace gossip into constructive communication, emphasizing the negative impacts of gossip and providing five actionable steps for leaders. These steps include redirecting gossip energy towards important updates, promoting honesty and problem-solving, enhancing client communication, focusing on positivity, and mastering clear communication principles. By shifting the conversation from gossip to productive exchanges, teams can improve their work environment and foster collaboration.

10 Ways to Generate a Fountain of Fresh Content IdeasLori Young

��

The document outlines 10 strategies for generating fresh content ideas, emphasizing the importance of quality content to build audience trust. It suggests methods such as reflecting on personal experiences, keeping up with current events, and utilizing content generation platforms. Additionally, it introduces a boutique content marketing agency, Amazing OBM, that provides specialized services to heart-centered entrepreneurs.

103 Genuine Marketing Thought Leaders Mathew Sweezey

��

Judah Blumenthal - 10 Ways to Get Great Content Ideas from Your Marketing ClientJudah Blumenthal

��

The document outlines ten strategic approaches for marketers to generate effective content ideas by engaging clients and understanding their goals. It emphasizes the importance of knowing the target audience, identifying customer pain points, and leveraging competitor insights to enhance content relevance. Additionally, it encourages establishing emotional connections with clients and articulating core values through descriptive language.

The #1 tool for explosive pinterest growthWilfried Lehmkuhler

��

The document discusses Pinterest's role as a powerful search engine rather than a social media platform, emphasizing its superior effectiveness for content creators compared to other platforms. It highlights the importance of viewer numbers for successful marketing and outlines the strategy of 'smart pinning' to increase visibility and traffic. The author stresses the necessity of creating fresh pins to maximize engagement and provides recommendations for maintaining an active and effective Pinterest account.

Lessons in Persuasive Language from The Game of ThronesThe Hoffman Agency

��

The document discusses Tyrion's persuasive speech to Daenerys in Game of Thrones, comparing it to speeches by Winston Churchill and Jerry Maguire. It notes that Tyrion's speech was effective without slides or props, relying solely on his words and delivery. The document suggests that while tools like PowerPoint are useful, the most persuasive presentations are often given by a speaker alone on stage expressing their viewpoint with conviction.

Branding & Marketing That Works for Photographers & Creativeswonderfulmachine

��

This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.

Branding & Marketing for Commercial Photographers | Phase One Chicagowonderfulmachine

��

The document outlines strategies for branding and marketing for commercial photographers, emphasizing the importance of creating a memorable identity and consistent graphic branding across various platforms. It provides guidelines on website design, social media integration, and print marketing materials, stressing the need for active marketing and establishing a client base through networking and personal connections. The document concludes with suggestions for enhancing marketing effectiveness and encourages ongoing updates and engagement with clients.

Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine

��

This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.

Flash Forward Branding & Marketingwonderfulmachine

��

This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.

Branding and Marketing for Commercial Photographerswonderfulmachine

��

The document provides a comprehensive guide for commercial photographers on branding and marketing, emphasizing the importance of creating a memorable identity and effectively promoting it to clients. Key strategies include maintaining a client-focused website, updating portfolios regularly, and utilizing various marketing tactics like email campaigns and print mailers. Additionally, it stresses the need for clear branding and consistency across all platforms to attract the right clients and enhance professional relationships.

Turn photosintocashwebershipdotcom

��

This document discusses how to make money from digital photography by selling photos online through stock photography websites and as a freelance photographer. Some key points made are: 1) Stock photography websites allow photographers to sell their photos to online consumers worldwide. 2) Freelance opportunities are available from magazines, insurance companies, and other businesses needing photos. 3) To be successful, photographers need to take high-quality photos that meet industry standards and use relevant keywords and descriptions to optimize searchability and sales.

Snap out of using stock photographyDonegal Local Enterprise Office

��

The document emphasizes the importance of using unique, authentic photography for product promotion instead of stock images, highlighting the emotional connection buyers feel when they see genuine visuals. It provides practical tips on DIY photography, composition, and working with professional photographers, and stresses the significance of storytelling through images. Ultimately, the goal is to create engaging photos that reflect the true essence of a brand to drive bookings and referrals.

Starting a photography businessYayasan Felda

��

The document provides tips and advice for starting a photography business. It discusses researching the field, deciding what type of business to start, and obtaining necessary equipment. Setting up a portfolio, website, and business cards are recommended. The document also covers pricing, marketing, and various types of photography work like weddings, assignments, and stock photography that can generate income. Overall, it emphasizes pursuing a photography career if one is passionate about it, while also doing research before launching a business in this field.

Branding & Marketing for Commercial Photographerswonderfulmachine

��

This document provides an introduction to branding and marketing for commercial photographers. It discusses creating a memorable identity through branding, including establishing a photographic and graphic identity. It also discusses introducing that identity to appropriate clients through various marketing strategies, such as websites, print portfolios, leave behinds, print mailers, email campaigns, directories, and portfolio meetings. The goal of branding and marketing is to attract the right clients and get more assignments by promoting a photographer's work to those who are likely to hire them. Success is judged by analyzing where web traffic, assignments, and new clients are coming from.

Photo Business Plan Workbook by PhotoShelterSuzanor Ali

��

The document provides tips for photographers on marketing their business on Facebook in 2013. It interviews landscape photographer Jim Patterson about how he uses Facebook to promote his workshops and photography business. Patterson shares that 90% of his Facebook posts are photos rather than links, as photos are more engaging to users. He strategically posts photos related to his business or workshops to drive people to his website for more information. Patterson has grown his Facebook following significantly with this approach and sees 1,000 monthly website visitors from Facebook. The tips suggest uploading photos natively to Facebook rather than just linking, and including a short URL in the caption to direct users to the photographer's website.

Digital photography designTesfamariam2

��

This document outlines the requirements and strategies for a digital photography design business. The goals are to showcase cultures and events through visuals to create awareness and positive feelings. Key strategies include using social media and email marketing to reach a large audience. The business needs a license, quality camera, editing software, and other tools. Education and training in areas like marketing, software, and customer service are important. Identifying target markets and meeting their wants is critical for success. Personality skills like creativity and interpersonal skills are also required to understand audiences and provide good service.

Digital photography designTesfamariam1

��

50 ways to promote your photography business Flipsnack

��

This document provides 50 tips across various categories to promote a photography business through search engine optimization, offline promotion, social media, networking, email, and advertising. Some key tips include optimizing a website for speed and mobile use, getting backlinks, printing business cards, tagging clients on social media, connecting with local influencers, sending newsletters to email lists, and using online advertising on platforms like Facebook and Instagram. The overall message is that photographers have many promotion options and don't need to implement all ideas at once.

Starting a businessKenton Anderson

��

This document provides 10 steps for developing a business strategy and guidance on using social media and other marketing tools for a photography business. It recommends determining your photography niche, products/services, target customers, and distribution channels. It also suggests conducting a SWOT analysis and using blogs and social media like Facebook and Google AdWords to promote your business. Facebook tips include posting high quality photos regularly while engaging customers and avoiding overloading their feeds. Practice and improving photography skills is also advised before investing heavily in paid advertising.

Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine

��

This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.

Why Photography Is Important for Business.pdfPriyanka Kardam

��

Photography is essential for business success in the visual-driven marketing landscape, significantly influencing brand image, customer engagement, and communication strategies. High-quality images enhance professionalism, build trust, and improve SEO, while captivating visuals can increase online presence and customer interest. Investing in professional photography allows businesses to effectively tell their brand story, foster emotional connections, and ultimately drive growth.

B&m colorado photo_review_101312wonderfulmachine

��

This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.

Branding and Marketing for Photographerswonderfulmachine

��

This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.

Using smartphone photography to build your brand on any budgetColletteEvans

��

This document discusses using photography to build a brand on any budget. It covers finding your brand's purpose, creating images that sell through smartphone or professional photography, planning photo shoots, and editing images. Tips include telling a visual story, using people in photos, proper lighting and composition, and only editing photos to enhance the original message. The document emphasizes creating high-quality, on-brand visuals to engage target audiences across marketing channels.

Marketing for PhotographersLisa Rodwell

��

The document outlines strategies for professional photographers to market themselves effectively, focusing on creating a robust online presence, leveraging social networks, and utilizing portfolio materials like business cards and books. It emphasizes the importance of regular content updates, networking, and client engagement through reviews and memorable gifts. The document also provides resources and suggestions for tools and services to enhance marketing efforts.

What Buyer's Want: Michelle Stark of Men's HealthPhotoShelter, Inc

��

This document provides information about how Michelle Stark, a senior photo editor at Men's Health Magazine, hires photographers for assignments. It discusses the types of photography needed for the magazine, how photographers can get hired for small jobs or have individual photos licensed, and tips for creating an effective online portfolio that could catch Michelle's eye. Prospective photographers are advised to send personalized emails with embedded images that explain their fit for the magazine's style.

PhotoShelter Interview with Rachel Been, Creative Director, Billboard.comPhotoShelter, Inc

��

Rachel Been, the Creative Director at Billboard.com, emphasizes the importance of speed, flexibility, and creativity when hiring photographers, primarily sourcing images from Getty and using a select group of go-to photographers. She prefers well-branded, mobile-friendly portfolios, discouraging the use of attachments or PDFs in applications. Her insights also highlight a preference for creative marketing approaches and a dislike for traditional direct mail in an online-focused industry.

More Related Content

Similar to Put More Business in Your Photo Business (20)

Branding & Marketing That Works for Photographers & Creativeswonderfulmachine

��

Branding & Marketing for Commercial Photographers | Phase One Chicagowonderfulmachine

��

Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine

��

Flash Forward Branding & Marketingwonderfulmachine

��

Branding and Marketing for Commercial Photographerswonderfulmachine

��

Turn photosintocashwebershipdotcom

��

Snap out of using stock photographyDonegal Local Enterprise Office

��

Starting a photography businessYayasan Felda

��

Branding & Marketing for Commercial Photographerswonderfulmachine

��

Photo Business Plan Workbook by PhotoShelterSuzanor Ali

��

Digital photography designTesfamariam2

��

Digital photography designTesfamariam1

��

50 ways to promote your photography business Flipsnack

��

Starting a businessKenton Anderson

��

Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine

��

This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.

Why Photography Is Important for Business.pdfPriyanka Kardam

��

B&m colorado photo_review_101312wonderfulmachine

��

Branding and Marketing for Photographerswonderfulmachine

��

Using smartphone photography to build your brand on any budgetColletteEvans

��

Marketing for PhotographersLisa Rodwell

��

Branding & Marketing That Works for Photographers & Creativeswonderfulmachine

��

Branding & Marketing for Commercial Photographers | Phase One Chicagowonderfulmachine

��

Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine

��

Flash Forward Branding & Marketingwonderfulmachine

��

Branding and Marketing for Commercial Photographerswonderfulmachine

��

Turn photosintocashwebershipdotcom

��

Snap out of using stock photographyDonegal Local Enterprise Office

��

Starting a photography businessYayasan Felda

��

Branding & Marketing for Commercial Photographerswonderfulmachine

��

Photo Business Plan Workbook by PhotoShelterSuzanor Ali

��

Digital photography designTesfamariam2

��

Digital photography designTesfamariam1

��

50 ways to promote your photography business Flipsnack

��

Starting a businessKenton Anderson

��

Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine

��

Why Photography Is Important for Business.pdfPriyanka Kardam

��

B&m colorado photo_review_101312wonderfulmachine

��

Branding and Marketing for Photographerswonderfulmachine

��

Using smartphone photography to build your brand on any budgetColletteEvans

��

Marketing for PhotographersLisa Rodwell

��

More from PhotoShelter, Inc (7)

What Buyer's Want: Michelle Stark of Men's HealthPhotoShelter, Inc

��

PhotoShelter Interview with Rachel Been, Creative Director, Billboard.comPhotoShelter, Inc

��

Put More Business in Your Photo BusinessPhotoShelter, Inc

��

The document provides advice to photographers on how to increase business for their photography work. It recommends photographers evaluate their market opportunity and shift their business if needed. Photographers are advised to create a budget and marketing plan that includes tracking costs and projected returns. Marketing drives sales, so photographers should use tried and true techniques like websites, social media, and word-of-mouth to promote their work. Photographers are also encouraged to test pricing strategies and focus on converting visitors to their websites into paying clients.

SEO for Photographers (June 2011)PhotoShelter, Inc

��

The document discusses search engine optimization (SEO) strategies for photographers. It explains that SEO involves anticipating common search terms related to photography services and optimizing websites to target those keywords. The document provides tips for photographers such as conducting keyword research, analyzing backlinks and competition, creating optimized on-page content, building links from other sites, and using social media to increase online presence. The goal of SEO is to organically attract new customers and drive traffic to websites and sales through search engines.

SEO for Stock Agencies and PhotographersPhotoShelter, Inc

��

The document discusses how SEO is important for stock photo websites to succeed in the 21st century. It notes that users now search online through search engines and image searches rather than just browsing websites. The document then covers various on-page and off-page SEO factors that stock photo websites should optimize like keywords, links, social media usage, and analytics to measure results. It emphasizes that while good photos are important, SEO is now essential to get online visibility and drive traffic.

Focus On Your Passion: Finding Yourself in PhotographyPhotoShelter, Inc

��

The document discusses the journey and philosophy of photographer Tim Mantoani, emphasizing the importance of personal passion in photography. It highlights his career timeline, the importance of artistic expression over mere technicality, and encourages maintaining a balance between client work and personal projects. Key advice includes building a support system and embracing opportunities for growth.

Get the Shot with Larsen & TalbertPhotoShelter, Inc

��

The document outlines the career timeline and work of photographers Michael and Tracy Larsen, detailing their collaboration and key assignments over the years. It discusses the challenges of shooting celebrity portraits, logistical considerations for various assignments, and provides insight into the equipment used. The final sections focus on marketing strategies for their photography business, including social media and web presence.

What Buyer's Want: Michelle Stark of Men's HealthPhotoShelter, Inc

��

PhotoShelter Interview with Rachel Been, Creative Director, Billboard.comPhotoShelter, Inc

��

Put More Business in Your Photo BusinessPhotoShelter, Inc

��

SEO for Photographers (June 2011)PhotoShelter, Inc

��

SEO for Stock Agencies and PhotographersPhotoShelter, Inc

��

Focus On Your Passion: Finding Yourself in PhotographyPhotoShelter, Inc

��

Get the Shot with Larsen & TalbertPhotoShelter, Inc

��

Recently uploaded (20)

Vaden Consultancy: Transforming Businesses with Integrated HR, IT, and Cloud ...Vaden Consultancy

��

At Vaden Consultancy, we specialize in aligning talent, technology, and infrastructure to power business transformation. Our integrated service model brings together end-to-end HR consultancy, custom software development, and cloud infrastructure management — enabling organizations to scale efficiently, adapt faster, and stay future-ready. From sourcing top-tier talent and streamlining recruitment through RPO, to building enterprise-grade applications and deploying Microsoft 365, Azure, and Power Platform solutions — we deliver a seamless experience under one roof. With expert support and strategic insight, we help businesses enhance productivity, reduce operational costs, and drive innovation at every level. Vaden Consultancy is not just a service provider — we are your strategic partner for growth in today’s digital-first economy.

Paul Turovsky - A Key ContributorPaul Turovsky

��

IT Companies in Magarpatta: A Thriving Hub of Technology and Innovationprernarathi90

��

IT Firms in Magarpatta have transformed the region into one of Pune’s most vibrant and sought-after technology destinations. Located in Hadapsar, Magarpatta City is a privately managed, self-sustained township that blends residential, commercial, and IT infrastructure with green and eco-friendly planning. The presence of leading software companies, excellent connectivity, and world-class amenities make it a hotspot for IT professionals and businesses alike.

Chapter 1 Introduction to Accountin1.6 plusone class first chapter (1) (1).pptxdilshap23

��

S4F03 Col11 Conversion of Accounting to SAP S/4HANALibreria ERP

��

This ebook provides an in-depth overview of the conversion process involved in transitioning to SAP S/4HANA, focusing specifically on accounting systems. It explains the various steps required for a successful conversion project, from analyzing the starting point of a system to implementing necessary configurations for General Ledger and Asset Accounting. It includes detailed guidance on managing migration starting from Classic G/L, preparing the system before conversion, and interpreting post-migration results. Special attention is given to the near zero-downtime scenario and the changes that occur immediately following migration. This resource is essential for professionals involved in SAP S/4HANA migrations who need a thorough understanding of the process and configuration requirements.

Salary_Wage_Computation_3Day_Lesson.pptxDaryllWhere

��

Integration of Information Security Governance and Corporate GovernanceTokyo Security Community

��

Note on Typographical Errors: A few typographical errors remain in the current version of the paper and are noted below for clarification: On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment". On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk". On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership). Fig.1 I forgot to add WAF....but it is okay because I described a messed up company.

Akční plán pro chemický průmysl - Ivan Součekpavelborek

��

MOOJAY Wireless Keyboard & Mouse Ergonomic Combo – Comfort, Silence, and Styl...Topmate

��

Upgrade your workspace with the MOOJAY Wireless Keyboard and Mouse Ergonomic Combo – a full-sized, rechargeable set designed for comfort and quiet performance. With a 2.4G wireless connection, silent typing, ergonomic wrist rest, and a convenient phone holder, this combo is perfect for both work and home setups. Compatible with Windows, Mac, laptops, and PCs, it offers seamless performance, modern design, and enhanced productivity.

Best Practices for Creating Clear and Effective BPMN DiagramsRUPAL AGARWAL

��

This presentation provides a comprehensive guide to creating high-quality Business Process Model and Notation (BPMN) diagrams. It outlines key best practices, including proper use of BPMN elements, maintaining clarity, ensuring process accuracy, and aligning with business goals. Perfect for business analysts, process designers, and project managers aiming to improve process modeling efficiency and communication.

Improving Sales Forecasting in Volatile B2B Capital Equipment Markets - Dave ...Dave Litwiller

��

Essar 2.0 Rising with a New Approach.pptxessarupdate

��

The Essar Group, one of the leading players in the country’s corporate landscape, recognised for its extensive investments and innovative projects, had a challenging phase in the late 2000s and early 2010s. The company was burdened with Essar Insolvency and debt repayments and thus had to sell few of its assets to strengthen its balance sheet. It later underwent a major transformation by adopting a new business model that is focused on asset-light operations. Though the new Essar is a smaller company than the old one, it is a much more focused and agile company. With a revenue of USD 15 billion, and Assets Under Management (AUM) of USD 9.6 billion Essar is well-positioned for future opportunities.

PTJ Contracted Manufacturer's Repsentative V.1.pdfvictoryuipworks

��

SACRS_Spring Mag 2025 Graceada Article.pdfmatthieu81

��

Digitally Mastering Insurance Claims - Decision-Centric ClaimsDenis Gagné

��

Insurance claims are rarely straightforward—and your systems shouldn’t be either. Unlock a smarter way to manage claims. Learn how a decision-centric architecture can revolutionize your claims operation. In this webinar, we explore how Trisotech’s Decision-Centric approach empowers insurers to handle both simple and complex claims with agility. Learn how to use DMN to orchestrate dynamic workflows that adapt to real-time events—improving speed, transparency, and consistency across claims lifecycle.

Recovered Paper Market Size, Share & Forecast 2034Expert Market Research

��

Filter Test machine .pdf FILTRATION ENGINEERING & CUNSULTANT

��

Essar at IEW 2025, Leading the Way to India’s Green Energy Transition.essarcase

��

Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr

��

Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025. It features: - A welcome from the EAPJ Editor, Darryl Carr. - A special note from the EAPJ Founder, Steve Else. - An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture. We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.

The Science Behind Effective Lead Nurture Programs in B2B Marketing.pptxbrandonsoros91

��

Vaden Consultancy: Transforming Businesses with Integrated HR, IT, and Cloud ...Vaden Consultancy

��

Paul Turovsky - A Key ContributorPaul Turovsky

��

IT Companies in Magarpatta: A Thriving Hub of Technology and Innovationprernarathi90

��

Chapter 1 Introduction to Accountin1.6 plusone class first chapter (1) (1).pptxdilshap23

��

S4F03 Col11 Conversion of Accounting to SAP S/4HANALibreria ERP

��

Salary_Wage_Computation_3Day_Lesson.pptxDaryllWhere

��

Integration of Information Security Governance and Corporate GovernanceTokyo Security Community

��

Akční plán pro chemický průmysl - Ivan Součekpavelborek

��

MOOJAY Wireless Keyboard & Mouse Ergonomic Combo – Comfort, Silence, and Styl...Topmate

��

Best Practices for Creating Clear and Effective BPMN DiagramsRUPAL AGARWAL

��

Improving Sales Forecasting in Volatile B2B Capital Equipment Markets - Dave ...Dave Litwiller

��

Essar 2.0 Rising with a New Approach.pptxessarupdate

��

PTJ Contracted Manufacturer's Repsentative V.1.pdfvictoryuipworks

��

SACRS_Spring Mag 2025 Graceada Article.pdfmatthieu81

��

Digitally Mastering Insurance Claims - Decision-Centric ClaimsDenis Gagné

��

Recovered Paper Market Size, Share & Forecast 2034Expert Market Research

��

Filter Test machine .pdf FILTRATION ENGINEERING & CUNSULTANT

��

Essar at IEW 2025, Leading the Way to India’s Green Energy Transition.essarcase

��

Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr

��

The Science Behind Effective Lead Nurture Programs in B2B Marketing.pptxbrandonsoros91

��

Put More Business in Your Photo Business

1. JUNE 2011 PUT MORE BUSINESS IN YOUR PHOTO BUSINESS Lessons from an internet entrepreneur

2. Who are you? • My stock business is declining, what should I do? • I’d like to start making money from photography • I’m shooting editorial, and I’d like to do more commercial work • I lost my staﬀ job, and need to go freelance P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 2

3. Think about market opportunity • Instead of freaking out, think about where growth opportunity exists • You might be in the wrong geography • You might photograph the wrong stuﬀ • Shift your business to seize opportunity P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 3

4. The winds of change • Change is scary • e industry won’t cease to exist • We don’t know where we’ll end up • Buckle down and focus P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 4

5. Lesson 1: Your business is not scaleable • Internet companies can scale • Your business cannot • So your time is very valuable • Strive for a better ROI over time P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 5

6. Lesson 1b: You need a budget • How much money do you want to make? • What’s your cost of doing business? • Plan on growing your business because if you don’t, the competition will eat your lunch P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 6

7. Greg Smith on the CODB P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 7

8. Lesson 2: Marketing drives sales If only I had ________, I’d be more successful. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 8

9. Create a marketing plan List your marketing activities • Approximate cost for each initiative (time & money) • Best guess for return on investment For example: • Direct mail, $3000 cost; 100 hours, $10k new business • iPad portfolio, $1250 cost; 50 hours, $5k new business • Quarterly coupons, $0; 4 hours, $4k new business • Facebook, $0; 5 hours per week, $500 new business • Twitter, $0; 5 hours per week, $300 new business P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 9

10. Lesson 2: Marketing drives sales Determine your “costs” to objectively determine whether your marketing initiatives are worth it. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 10

11. Lesson 3: Stop re-inventing the wheel Use tried and true marketing techniques to achieve success P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 11

12. Lesson 3a: Your website is a marketing tool • Not an online portfolio • Does it meet the needs of: • e audience you have • e audience you want • Features to consider: ✓ Searchable ✓ E-commerce ✓ Portfolio ✓ Private galleries ✓ High resolution le transfer ✓ Mobile & SEO friendly (i.e. no Flash) ✓ Social Media tools P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 12

13. Lesson 3b: Your website is a marketing tool Getting people to your website is hard work. Convert them while you have them captive! P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 13

14. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 14

15. Text P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 15

16. Connect P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 16

17. Everyone loves a coupon P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 17

18. Lesson 3b: Test your pricing Pricing is arbitrary and elastic. Take advantage of that fact. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 18

19. Lesson 5: Word of mouth is potent Engage your audience where they congregate. Make an eﬀort to understand their needs. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 19

20. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 20

21. CPOY 2007: Travis Dove P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 21

22. CPOY 2008: Tim Hussin P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 22

23. To do list • Are you in the right place doing the right type of photography? • Create a nancial forecast • Create a marketing plan to support growth within your forecast • Make sure your website is built for your audience, not you • Use known techniques for driving growth P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 23

24. Social experiment • Create a blog entry, tweet or wall post • megmckinneyphotos.com Birmingham editorial photographer • chenxphoto.com Maryland editorial photographer P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 24

25. Get more info photoshelter.com/mkt/research P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 25

26. Connect with PhotoShelter blog.photoshelter.com facebook.com/photoshelter @photoshelter vimeo.com/photoshelter P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 26

27. NPPA Discount on PhotoShelter • photoshelter.com/signup • Enter coupon code: NPPABIZ611 • Discounts oﬀ Standard & Pro Annual Plans. Save up to $70/year oﬀ our regular Monthly Pro Account. P H O T O S H E LT E R | P U T M O R E B U S I N E S S I N Y O U R P H O T O B U S I N E S S 27

�ݺ�ߣ

Put More Business in Your Photo Business

Recommended

More Related Content

Similar to Put More Business in Your Photo Business (20)

More from PhotoShelter, Inc (7)

Recently uploaded (20)

Put More Business in Your Photo Business