Online Community Division Q2 2010
- 1. Online Community Division Q2 2010 (April 1 June 30, 2010)
- 2. Goals, Content, & AssumptionsMission: Facilitate conversations and information sharing among PT community, staff, and core volunteers.Assumptions:PresenTense will continue to grow and expand its operations worldwide.The community wants to learn what PresenTense is doing.The community wants to be involved in PresenTense community online.Salesforce is the best program for us now, when services and pricing are taken into account.The social media we use will continue to exist and work effectively.
- 3. Online CommunityContent:SalesforceWebsite DesignWebsite ContentNewsletterSocial MediaTwitter, FacebookMediaBudget
- 4. SalesforcePlannedInstallation of Salesforce completedCreation of reports& dashboardsTeach staff to use Salesforce with large scale training sessionWeb to Lead installedActualInstallation 90% completedNo reports or dashboards created yetMet with staff members individually, but no large scale trainingWeb to Lead not yet installed
- 5. Website DesignPlannedContinue to add new functions & improvements to the website menus, organize content
- 6. Increased advertising external and internal ads; earn $200/month in web ads by end of Q2 2010
- 7. Get quotes for completely new site makeoverActualBrian has been making lots of edits and improvements to the siteOne internal ad on the site, no external ads yet (maybe Pardes)Forgoing site makeover for now Brians been doing a great jobLots of compliments on the new site!
- 12. Website Content90 blog posts up from 74 last quarter40 quality blog posts up from 30 last quarter
- 13. Website ContentPlannedContinue to revise and edit static content for the newly-designed websiteExpand blogging campaign to PT community fellows, SC, board, magazine writers, etc.Promote community interaction with the site through comments, polls, wikisCross post content on other sites and blogsActualNew static content added for front page, magazine, institute pagesBlogging campaign has fallen off a bitNew commenting system added by Brian at end of Q solves spam issuesNot much cross posting yet
- 15. Newsletters/CampaignsPlannedReorganize newsletter system into several campaignsIncrease total subscriber list to 2500ActualBegan to implement a campaign system of emails, but not fully organized2500 people in Salesforce, but not all organized into lists yetUnexpected Issues: Ineffective rollout of the campaign system due to insufficient working data in Salesforce
- 16. Significant delays in Salesforce rolloutTwitter682 clicks (down from 1002 last quarter)Partially due to change in how we retweet links1404 followers, up from 1320 last quarterMost popular tweets were announcing 2010 Global Fellows and the 3 PT Fellows named in 36 under 36
- 17. FacebookPlannedIncrease in Facebook page fansInstallation of Facebook ConnectActual1078 fans, up from 1010 fans in Q1Facebook Connect set up on website
- 18. MediaPlannedCreate online manuals for using all media & tech toolsFocus on publicizing videos posting on website, twitter, facebookCreate video uploading system that can be done outside the PT hubTake more good quality photos of events & photosActualManual created for video uploadingInconsistent publicity of videos online mostly twitter, not enough websiteNot done too dependent on the other partys technology and hardwareLots more good quality photos on Flickr already
- 19. Unexpected IssuesInternship coordination took a lot more time than expectedHousing coordination was very time consumingLegal problems at the end of May and June meant staff was stretched, especially leading into the Institute
- 20. Budget