Q3 2012 Home Improvement Search Trends
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The document analyzes home repair and improvement search trends from 2012. It finds that spending on exterior building products is forecast to increase in 2013, driven partly by Hurricane Sandy. Search volumes have declined for air conditioners, furnaces, appliances and windows since their peaks in 2006-2012. Doors and faucets have shown consistent search volumes. The analysis suggests opportunities for suppliers to introduce their brands directly to consumers.
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Q3 2012 Home Improvement Search Trends
- 1. 2012 油 Home 油 Repair 油 Search 油 Trends 油
- 2. 2013 油Home 油Improvement 油Forecast 油 Hurricane 油Sandy 油will 油kick 油the 油 forecast 油higher! 油 ≒ Forecast 油is 油for 油greater 油spend 油on 油exterior 油building 油products. 油 ≒ HeaAng, 油cooling 油and 油appliances 油arent 油expected 油to 油share 油in 油the 油 $14 油billion 油in 油2013 油growth. 油 11/6/12 油 2 油
- 3. Air 油condiAon 油trend 油 ≒ Search 油volume 油conAnues 油to 油decline. 油 ≒ 2012 油peak 油is 油40% 油of 油2006 油peak. 油 ≒ Top 油10 油terms 油did 油not 油include 油any 油brands. 油 油 ≒ Window 油air 油condiAoner 油peaked 油in 油July 油in 油2011 油and 油2012. 油 11/6/12 油 3 油
- 4. Furnaces 油 ≒ January 油2012 油search 油is 油26% 油of 油the 油October 油2006 油peak. 油 ≒ Search 油for 油space 油heaters 油peaked 油in 油12/2010. 油 ≒ Mild 油2011 油winter 油saw 油a 油decrease 油in 油space 油heaters 油and 油 furnaces. 油 11/6/12 油 4 油
- 5. Hot 油Water 油 ≒ Decrease 油in 油overall 油search 油volume 油 油but 油sAll 油preVy 油consistent. 油 11/6/12 油 5 油
- 6. Appliances 油 ≒ Decrease 油in 油overall 油search 油volume. 油 ≒ Search 油interest 油sAll 油trending 油downwards. 油 ≒ Top 油brand 油name 油is 油GE. 油 ≒ Big 油box 油retail, 油Sears, 油Lowes 油and 油Home 油Depot 油are 油menAoned 油5 油 of 油the 油top 油10 油related 油search 油terms. 油 11/6/12 油 6 油
- 7. Windows 油 ≒ Trend 油is 油down 油but 油stronger 油than 油AC, 油furnaces 油and 油appliances. 油 11/6/12 油 7 油
- 8. Doors 油 ≒ 2012 油was 油a 油signi鍖cant 油turnaround 油year 油for 油the 油Door 油industry. 油 11/6/12 油 8 油
- 9. Roo鍖ng 油 ≒ Roo鍖ng 油has 油been 油consistent 油but 油smaller 油compared 油to 油the 油 other 油categories. 油 油 ≒ The 油consistency 油cant 油be 油explained 油enArely 油by 油weather 油 related 油property 油damage. 油 油 油 11/6/12 油 9 油
- 10. InsulaAon 油 ≒ Search 油has 油shrunk 油over 油the 油last 油two 油years. 油 油 油 ≒ Decrease 油may 油be 油the 油result 油of 油diminished 油state 油and 油local 油 government 油weatherizaAon 油funds. 油 11/6/12 油 10 油
- 11. Faucets 油 ≒ Search 油volume 油remains 油consistent. 油 油 油 ≒ Trend 油trying 油to 油鍖aVen. 油 ≒ Supported 油by 油anecdotal 油informaAon 油from 油plumbing 油 wholesalers. 油 11/6/12 油 11 油
- 12. Sinks 油 ≒ Search 油volume 油remains 油consistent. 油 油 油 ≒ Flat 油trend. 油 ≒ Top 油brands 油include 油Kohler 油and 油Franke. 油 ≒ Top 油rising 油term 油is 油Ikea 油sinks. 油 11/6/12 油 12 油
- 13. Contact 油informaAon 油 ≒ For 油more 油informaAon 油on 油how 油we 油can 油drive 油brand 油 speci鍖c 油revenue, 油please 油contact 油me 油at 油 油 tony@savebigbread.com 油or 油 油 703.722.9122 油x 油1 油 ≒ See 油our 油latest 油white 油paper 油that 油describes 油the 油 growing 油need 油of 油suppliers 油to 油introduce 油their 油brand 油to 油 end 油consumers. 油 油 油 www2.savebigbread.com/whitepaper1/ 油 11/6/12 油 13 油