2006 - 2012 Home improvement search trends report

Jan 6, 20131 like328 views

The document provides an analysis of home repair and improvement search trends from 2006-2012 and forecasts for 2013. It finds that spending on exterior building products is expected to increase due to Hurricane Sandy. Window air conditioner searches have increased as a stopgap until central AC installation. Furnace searches were lower in 2012 despite colder weather. Hot water heaters and tankless water heaters saw increased searches. Many categories like windows, doors, and faucets appear to be declining or leveling off. Insulation and foam insulation saw strong searches. Overall the forecast expects home improvement spending to be up in 2013, driven by exterior repairs from hurricane damage.

2006-?‐2012
?
Home
?
Repair
?
Search
?
Review
?

2013
?Home
?Improvement
?Forecast
?
Hurricane
?Sandy
?will
?kick
?the
?
forecast
?higher!
?

?? Forecast
?is
?for
?greater
?spend
?on
?exterior
?building
?products.
?
?? HeaCng,
?cooling
?and
?appliances
?aren’t
?expected
?to
?share
?in
?the
?
$14
?billion
?in
?2013
?growth.
?
2
?

Air
?condiCon
?trends
?
Window
?Air
?CondiConer
?
Air
?CondiCon
?

?? Window
?unit
?search
?has
?been
?signi?cant
?over
?the
?last
?3
?years.
?
?? Window
?units
?appear
?to
?be
?the
?stop
?gap
?measure
?for
?
homeowners
?delaying
?CAC
?purchase.
?
?

3
?

Furnaces
?

?? Search
?for
?“furnaces”
?sets
?a
?lower
?2012
?peak
?level
?than
?
experienced
?in
?2011
?despite
?a
?colder
?winter.
?
?? Unexpected
?highest
?“rising
?search
?term”
?is
?“furnaces
?for
?
sale”.
?
?
?
?? Further
?invesCgaCon
?into
?whether
?this
?is
?a
?search
?for
?“used”
?
or
?discounted
?furnaces
?is
?warranted.
?
4
?

Hot
?Water
?

?? Hot
?water
?heaters
?appear
?to
?be
?improving
?and
?preparing
?to
?
breakout
?to
?a
?higher
?level
?of
?interest.
?
?
?
?? I
?peeked
?into
?January
?data
?and
?see
?a
?huge
?spike
?in
?search
?
associated
?with
?gas
?tankless
?water
?heaters.
?
?
?
?? Warrants
?more
?data
?to
?see
?if
?the
?trend
?holds.
?
?
?
5
?

Windows
?

?? Window
?search
?intensity
?has
?dropped
?below
?recent
?lows.
?
?
?
?? Further
?observaCon
?will
?determine
?if
?we’re
?seeing
?a
?reversal
?
in
?trend
?in
?between
?building
?shell
?and
?infrastructure
?
purchases.
?

7
?

Doors
?

?? Doors
?and
?windows
?appear
?to
?be
?breaking
?down
?together.
?
?? This
?is
?counter
?intuiCve
?given
?the
?expected
?home
?
improvement
?strength
?for
?2013.
?
?
?

8
?

Roo?ng
?

?? Roo?ng
?search
?demand
?remains
?steady
?even
?with
?an
?increase
?
in
?new
?home
?construcCon.
?

9
?

InsulaCon
?

?? 5of
?the
?top
?10
?search
?terms
?are
?related
?to
?foam
?insulaCon.
?

10
?

Faucets
?

?? Trend
?trying
?to
??aen.
?
?? Annual
?peak
?established
?in
?January/February
?of
?the
?year.
?
?? Need
?to
?see
?q1
?data
?to
?determine
?the
?strength
?for
?the
?year.
?

11
?

Sinks
?

?? Q1
?2012
?was
?a
?very
?strong
?rebound
?for
?sinks.
?
?
?
?? The
?category
?has
??aened
?from
?its
?downward
?trend.
?
?? Category
?search
?highs
?occur
?in
?the
??rst
?quarter
?of
?the
?year.
?
?? If
?strength
?in
?sinks
?conCnues,
?I
?expect
?faucets
?to
??aen
?and
?
improve
?as
?well.
?
12
?

The document analyzes home repair and improvement search trends from 2012. It finds that spending on exterior building products is forecast to increase in 2013, driven partly by Hurricane Sandy. Search volumes have declined for air conditioners, furnaces, appliances and windows since their peaks in 2006-2012. Doors and faucets have shown consistent search volumes. The analysis suggests opportunities for suppliers to introduce their brands directly to consumers.

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Ashiana Vatsalya: Premium Senior Living Homes in Chennai for a Secure & Fulfi...Ashiana Housing Limited

Retirement is about embracing comfort, safety, and a vibrant community, and Ashiana Vatsalya in Mahindra World City, Chennai, offers just that. Spread across 4.8 acres of lush greenery, this thoughtfully designed senior living community provides a serene yet engaging lifestyle with modern conveniences. Offering 1, 2, and 3 BHK homes designed for natural light, ventilation, and functionality, it caters to evolving needs. Residents enjoy world-class amenities, including yoga lawns, an outdoor gym, a clubhouse, swimming pool with jacuzzi, hobby gardens, and social spaces that foster interaction and well-being. With senior-friendly features like arthritis-friendly fittings, emergency response systems, and wheelchair accessibility, Ashiana Vatsalya ensures a hassle-free experience. Recognized for its secure and enriching environment, it is the ideal destination for those seeking premium retirement homes in Chennai. Schedule a visit today and experience the future of senior living firsthand!

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2006 - 2012 Home improvement search trends report

1. 2006-?‐2012 ? Home ? Repair ? Search ? Review ?

2. 2013 ?Home ?Improvement ?Forecast ? Hurricane ?Sandy ?will ?kick ?the ? forecast ?higher! ? ?? Forecast ?is ?for ?greater ?spend ?on ?exterior ?building ?products. ? ?? HeaCng, ?cooling ?and ?appliances ?aren’t ?expected ?to ?share ?in ?the ? $14 ?billion ?in ?2013 ?growth. ? 2 ?

3. Air ?condiCon ?trends ? Window ?Air ?CondiConer ? Air ?CondiCon ? ?? Window ?unit ?search ?has ?been ?signi?cant ?over ?the ?last ?3 ?years. ? ?? Window ?units ?appear ?to ?be ?the ?stop ?gap ?measure ?for ? homeowners ?delaying ?CAC ?purchase. ? ? 3 ?

4. Furnaces ? ?? Search ?for ?“furnaces” ?sets ?a ?lower ?2012 ?peak ?level ?than ? experienced ?in ?2011 ?despite ?a ?colder ?winter. ? ?? Unexpected ?highest ?“rising ?search ?term” ?is ?“furnaces ?for ? sale”. ? ? ? ?? Further ?invesCgaCon ?into ?whether ?this ?is ?a ?search ?for ?“used” ? or ?discounted ?furnaces ?is ?warranted. ? 4 ?

5. Hot ?Water ? ?? Hot ?water ?heaters ?appear ?to ?be ?improving ?and ?preparing ?to ? breakout ?to ?a ?higher ?level ?of ?interest. ? ? ? ?? I ?peeked ?into ?January ?data ?and ?see ?a ?huge ?spike ?in ?search ? associated ?with ?gas ?tankless ?water ?heaters. ? ? ? ?? Warrants ?more ?data ?to ?see ?if ?the ?trend ?holds. ? ? ? 5 ?

6. Appliances ? ?? Federal ?EE ?rebates ?drained ?2011 ?and ?2012 ?sales. ? ?? Top ?brand ?name ?is ?GE. ? ?? Electrolux ?is ?top ?“rising” ?brand ?search. ? 6 ?

7. Windows ? ?? Window ?search ?intensity ?has ?dropped ?below ?recent ?lows. ? ? ? ?? Further ?observaCon ?will ?determine ?if ?we’re ?seeing ?a ?reversal ? in ?trend ?in ?between ?building ?shell ?and ?infrastructure ? purchases. ? 7 ?

8. Doors ? ?? Doors ?and ?windows ?appear ?to ?be ?breaking ?down ?together. ? ?? This ?is ?counter ?intuiCve ?given ?the ?expected ?home ? improvement ?strength ?for ?2013. ? ? ? 8 ?

9. Roo?ng ? ?? Roo?ng ?search ?demand ?remains ?steady ?even ?with ?an ?increase ? in ?new ?home ?construcCon. ? 9 ?

10. InsulaCon ? ?? 5of ?the ?top ?10 ?search ?terms ?are ?related ?to ?foam ?insulaCon. ? 10 ?

11. Faucets ? ?? Trend ?trying ?to ??aen. ? ?? Annual ?peak ?established ?in ?January/February ?of ?the ?year. ? ?? Need ?to ?see ?q1 ?data ?to ?determine ?the ?strength ?for ?the ?year. ? 11 ?

12. Sinks ? ?? Q1 ?2012 ?was ?a ?very ?strong ?rebound ?for ?sinks. ? ? ? ?? The ?category ?has ??aened ?from ?its ?downward ?trend. ? ?? Category ?search ?highs ?occur ?in ?the ??rst ?quarter ?of ?the ?year. ? ?? If ?strength ?in ?sinks ?conCnues, ?I ?expect ?faucets ?to ??aen ?and ? improve ?as ?well. ? 12 ?

13. Contact ?informaCon ? ?? For ?more ?informaCon ?on ?how ?we ?can ?drive ?brand ? speci?c ?revenue, ?please ?contact ?me ?at ? ? –? tony@savebigbread.com ?or ? ? –? 703.722.9122 ?x ?1 ? ?? See ?our ?latest ?white ?paper ?that ?describes ?the ? growing ?need ?of ?suppliers ?to ?introduce ?their ?brand ?to ? end ?consumers. ? ? ? –? hp://bit.ly/RH5KbQrebates ? 13 ?

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2006 - 2012 Home improvement search trends report

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2006 - 2012 Home improvement search trends report