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2006-?©\2012	
 ?
  Home	
 ?
  Repair	
 ?
  Search	
 ?
 Review	
 ?
2013	
 ?Home	
 ?Improvement	
 ?Forecast	
 ?
                          Hurricane	
 ?Sandy	
 ?will	
 ?kick	
 ?the	
 ?
                          forecast	
 ?higher!	
 ?




 ?? Forecast	
 ?is	
 ?for	
 ?greater	
 ?spend	
 ?on	
 ?exterior	
 ?building	
 ?products.	
 ?
 ?? HeaCng,	
 ?cooling	
 ?and	
 ?appliances	
 ?aren¡¯t	
 ?expected	
 ?to	
 ?share	
 ?in	
 ?the	
 ?
    $14	
 ?billion	
 ?in	
 ?2013	
 ?growth.	
 ?
                                                                                               2	
 ?
Air	
 ?condiCon	
 ?trends	
 ?
                                                Window	
 ?Air	
 ?CondiConer	
 ?
           Air	
 ?CondiCon	
 ?




?? Window	
 ?unit	
 ?search	
 ?has	
 ?been	
 ?signi?cant	
 ?over	
 ?the	
 ?last	
 ?3	
 ?years.	
 ?
?? Window	
 ?units	
 ?appear	
 ?to	
 ?be	
 ?the	
 ?stop	
 ?gap	
 ?measure	
 ?for	
 ?
   homeowners	
 ?delaying	
 ?CAC	
 ?purchase.	
 ?	
 ?


                                                                                     3	
 ?
Furnaces	
 ?




?? Search	
 ?for	
 ?¡°furnaces¡±	
 ?sets	
 ?a	
 ?lower	
 ?2012	
 ?peak	
 ?level	
 ?than	
 ?
   experienced	
 ?in	
 ?2011	
 ?despite	
 ?a	
 ?colder	
 ?winter.	
 ?
?? Unexpected	
 ?highest	
 ?¡°rising	
 ?search	
 ?term¡±	
 ?is	
 ?¡°furnaces	
 ?for	
 ?
   sale¡±.	
 ?	
 ?	
 ?
?? Further	
 ?invesCgaCon	
 ?into	
 ?whether	
 ?this	
 ?is	
 ?a	
 ?search	
 ?for	
 ?¡°used¡±	
 ?
   or	
 ?discounted	
 ?furnaces	
 ?is	
 ?warranted.	
 ?
                                                                                   4	
 ?
Hot	
 ?Water	
 ?




?? Hot	
 ?water	
 ?heaters	
 ?appear	
 ?to	
 ?be	
 ?improving	
 ?and	
 ?preparing	
 ?to	
 ?
   breakout	
 ?to	
 ?a	
 ?higher	
 ?level	
 ?of	
 ?interest.	
 ?	
 ?	
 ?
?? I	
 ?peeked	
 ?into	
 ?January	
 ?data	
 ?and	
 ?see	
 ?a	
 ?huge	
 ?spike	
 ?in	
 ?search	
 ?
   associated	
 ?with	
 ?gas	
 ?tankless	
 ?water	
 ?heaters.	
 ?	
 ?	
 ?
?? Warrants	
 ?more	
 ?data	
 ?to	
 ?see	
 ?if	
 ?the	
 ?trend	
 ?holds.	
 ?	
 ?	
 ?
                                                                                               5	
 ?
Appliances	
 ?




?? Federal	
 ?EE	
 ?rebates	
 ?drained	
 ?2011	
 ?and	
 ?2012	
 ?sales.	
 ?
?? Top	
 ?brand	
 ?name	
 ?is	
 ?GE.	
 ?
?? Electrolux	
 ?is	
 ?top	
 ?¡°rising¡±	
 ?brand	
 ?search.	
 ?


                                                                              6	
 ?
Windows	
 ?




?? Window	
 ?search	
 ?intensity	
 ?has	
 ?dropped	
 ?below	
 ?recent	
 ?lows.	
 ?	
 ?	
 ?
?? Further	
 ?observaCon	
 ?will	
 ?determine	
 ?if	
 ?we¡¯re	
 ?seeing	
 ?a	
 ?reversal	
 ?
   in	
 ?trend	
 ?in	
 ?between	
 ?building	
 ?shell	
 ?and	
 ?infrastructure	
 ?
   purchases.	
 ?

                                                                                 7	
 ?
Doors	
 ?




?? Doors	
 ?and	
 ?windows	
 ?appear	
 ?to	
 ?be	
 ?breaking	
 ?down	
 ?together.	
 ?
?? This	
 ?is	
 ?counter	
 ?intuiCve	
 ?given	
 ?the	
 ?expected	
 ?home	
 ?
   improvement	
 ?strength	
 ?for	
 ?2013.	
 ?	
 ?	
 ?


                                                                              8	
 ?
Roo?ng	
 ?




?? Roo?ng	
 ?search	
 ?demand	
 ?remains	
 ?steady	
 ?even	
 ?with	
 ?an	
 ?increase	
 ?
   in	
 ?new	
 ?home	
 ?construcCon.	
 ?




                                                                            9	
 ?
InsulaCon	
 ?




?? 5of	
 ?the	
 ?top	
 ?10	
 ?search	
 ?terms	
 ?are	
 ?related	
 ?to	
 ?foam	
 ?insulaCon.	
 ?




                                                                                      10	
 ?
Faucets	
 ?




?? Trend	
 ?trying	
 ?to	
 ??aen.	
 ?
?? Annual	
 ?peak	
 ?established	
 ?in	
 ?January/February	
 ?of	
 ?the	
 ?year.	
 ?
?? Need	
 ?to	
 ?see	
 ?q1	
 ?data	
 ?to	
 ?determine	
 ?the	
 ?strength	
 ?for	
 ?the	
 ?year.	
 ?

                                                                                        11	
 ?
Sinks	
 ?




??   Q1	
 ?2012	
 ?was	
 ?a	
 ?very	
 ?strong	
 ?rebound	
 ?for	
 ?sinks.	
 ?	
 ?	
 ?
??   The	
 ?category	
 ?has	
 ??aened	
 ?from	
 ?its	
 ?downward	
 ?trend.	
 ?
??   Category	
 ?search	
 ?highs	
 ?occur	
 ?in	
 ?the	
 ??rst	
 ?quarter	
 ?of	
 ?the	
 ?year.	
 ?
??   If	
 ?strength	
 ?in	
 ?sinks	
 ?conCnues,	
 ?I	
 ?expect	
 ?faucets	
 ?to	
 ??aen	
 ?and	
 ?
     improve	
 ?as	
 ?well.	
 ?
                                                                                         12	
 ?
Contact	
 ?informaCon	
 ?
?? For	
 ?more	
 ?informaCon	
 ?on	
 ?how	
 ?we	
 ?can	
 ?drive	
 ?brand	
 ?
   speci?c	
 ?revenue,	
 ?please	
 ?contact	
 ?me	
 ?at	
 ?	
 ?
    ¨C? tony@savebigbread.com	
 ?or	
 ?	
 ?
    ¨C? 703.722.9122	
 ?x	
 ?1	
 ?


?? See	
 ?our	
 ?latest	
 ?white	
 ?paper	
 ?that	
 ?describes	
 ?the	
 ?
   growing	
 ?need	
 ?of	
 ?suppliers	
 ?to	
 ?introduce	
 ?their	
 ?brand	
 ?to	
 ?
   end	
 ?consumers.	
 ?	
 ?	
 ?
    ¨C? hp://bit.ly/RH5KbQrebates	
 ?


                                                                        13	
 ?
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2006 - 2012 Home improvement search trends report

  • 1. 2006-?©\2012 ? Home ? Repair ? Search ? Review ?
  • 2. 2013 ?Home ?Improvement ?Forecast ? Hurricane ?Sandy ?will ?kick ?the ? forecast ?higher! ? ?? Forecast ?is ?for ?greater ?spend ?on ?exterior ?building ?products. ? ?? HeaCng, ?cooling ?and ?appliances ?aren¡¯t ?expected ?to ?share ?in ?the ? $14 ?billion ?in ?2013 ?growth. ? 2 ?
  • 3. Air ?condiCon ?trends ? Window ?Air ?CondiConer ? Air ?CondiCon ? ?? Window ?unit ?search ?has ?been ?signi?cant ?over ?the ?last ?3 ?years. ? ?? Window ?units ?appear ?to ?be ?the ?stop ?gap ?measure ?for ? homeowners ?delaying ?CAC ?purchase. ? ? 3 ?
  • 4. Furnaces ? ?? Search ?for ?¡°furnaces¡± ?sets ?a ?lower ?2012 ?peak ?level ?than ? experienced ?in ?2011 ?despite ?a ?colder ?winter. ? ?? Unexpected ?highest ?¡°rising ?search ?term¡± ?is ?¡°furnaces ?for ? sale¡±. ? ? ? ?? Further ?invesCgaCon ?into ?whether ?this ?is ?a ?search ?for ?¡°used¡± ? or ?discounted ?furnaces ?is ?warranted. ? 4 ?
  • 5. Hot ?Water ? ?? Hot ?water ?heaters ?appear ?to ?be ?improving ?and ?preparing ?to ? breakout ?to ?a ?higher ?level ?of ?interest. ? ? ? ?? I ?peeked ?into ?January ?data ?and ?see ?a ?huge ?spike ?in ?search ? associated ?with ?gas ?tankless ?water ?heaters. ? ? ? ?? Warrants ?more ?data ?to ?see ?if ?the ?trend ?holds. ? ? ? 5 ?
  • 6. Appliances ? ?? Federal ?EE ?rebates ?drained ?2011 ?and ?2012 ?sales. ? ?? Top ?brand ?name ?is ?GE. ? ?? Electrolux ?is ?top ?¡°rising¡± ?brand ?search. ? 6 ?
  • 7. Windows ? ?? Window ?search ?intensity ?has ?dropped ?below ?recent ?lows. ? ? ? ?? Further ?observaCon ?will ?determine ?if ?we¡¯re ?seeing ?a ?reversal ? in ?trend ?in ?between ?building ?shell ?and ?infrastructure ? purchases. ? 7 ?
  • 8. Doors ? ?? Doors ?and ?windows ?appear ?to ?be ?breaking ?down ?together. ? ?? This ?is ?counter ?intuiCve ?given ?the ?expected ?home ? improvement ?strength ?for ?2013. ? ? ? 8 ?
  • 9. Roo?ng ? ?? Roo?ng ?search ?demand ?remains ?steady ?even ?with ?an ?increase ? in ?new ?home ?construcCon. ? 9 ?
  • 10. InsulaCon ? ?? 5of ?the ?top ?10 ?search ?terms ?are ?related ?to ?foam ?insulaCon. ? 10 ?
  • 11. Faucets ? ?? Trend ?trying ?to ??aen. ? ?? Annual ?peak ?established ?in ?January/February ?of ?the ?year. ? ?? Need ?to ?see ?q1 ?data ?to ?determine ?the ?strength ?for ?the ?year. ? 11 ?
  • 12. Sinks ? ?? Q1 ?2012 ?was ?a ?very ?strong ?rebound ?for ?sinks. ? ? ? ?? The ?category ?has ??aened ?from ?its ?downward ?trend. ? ?? Category ?search ?highs ?occur ?in ?the ??rst ?quarter ?of ?the ?year. ? ?? If ?strength ?in ?sinks ?conCnues, ?I ?expect ?faucets ?to ??aen ?and ? improve ?as ?well. ? 12 ?
  • 13. Contact ?informaCon ? ?? For ?more ?informaCon ?on ?how ?we ?can ?drive ?brand ? speci?c ?revenue, ?please ?contact ?me ?at ? ? ¨C? tony@savebigbread.com ?or ? ? ¨C? 703.722.9122 ?x ?1 ? ?? See ?our ?latest ?white ?paper ?that ?describes ?the ? growing ?need ?of ?suppliers ?to ?introduce ?their ?brand ?to ? end ?consumers. ? ? ? ¨C? hp://bit.ly/RH5KbQrebates ? 13 ?