The magazine would be published by either Hearst Corporation or Mark Allen Group. Hearst publishes magazines focused on females like Cosmopolitan, while Mark Allen Group focuses solely on music magazines with a broader demographic. The magazine would be distributed at music stores like HMV and African clothing shops like Pepamsie. It would be circulated monthly and available through paid subscriptions of 贈3.99 per issue or individual issue purchases. While magazines in the genre of world music do not sell well overall, the publisher of Song Lines magazine that focuses on world music has seen revenue of 贈18.9 million and pre-tax profits increase 63% despite offering free CDs with the magazine. The magazine website is simple and easy to navigate with