The document discusses distributing an independent magazine called "Eternal" through Vice magazine. Vice focuses on independent arts and culture and challenges dominant ideology, making it a good fit. The author considers Vice's model of direct distribution through independent record stores in cities. While Vice distributes for free, the author thinks charging £1.50 per issue of "Eternal" is better to generate profit. A website will also be created to promote the magazine and build an audience through discussion boards. The magazine will be sold in stores like Urban Outfitters that target the intended audience and in record stores, art galleries and cafes to reach readers.