The document discusses ways to attract an audience to a music magazine through design elements. It suggests using a large, bold, brightly colored masthead at the top of the cover to catch readers' eyes on shelves. Looking straight at the camera, models on the cover and contents page draw readers in by directly addressing them. Popular bands and artists featured on the contents page that match readers' interests will attract them. Competitions and prizes mentioned will entice readers. A fashion section profiling artists' styles could also draw in those wanting to follow trends. Within articles, pull quotes in a large font pique interest and make readers want to learn more about what was said.